Rupali Rai Email and Phone Number

• Lead the global marketing strategy for B2B customers. Develop marketing plans and execute on value creating promotional strategies.• Lead product management and define the product portfolio as required per market. Champion new product introductions that are appropriate for the markets and facilitate decision making for the 4Ps –product, price, promotion, place.• Identify and develop the appropriate channel/platform/communication and marketing plans to engage effectively with identified key accounts for CSR clients and Channel Partnerships.• Co-ordinate the development of end customer experience for eyeglasses adoption at outreach camp activities including marketing collateral by reviewing and ensure relevance of message and content.• Utilize customer insights, M & E data, and market analysis to develop business, customer experience and relationship strategies.• Support product sales with sell through strategies. Partner with programmatic work to create demand generation plans for developing mass market channels for eyeglasses.• Identify compelling stories, marketing material and calls to action by integrating text, design, imagery, video, and other creative elements into digital and print to drive brand engagement and lead generation• Lead the social media and digital marketing strategy variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

Responsible for the Product Marketing Management of Ricoh Laser Printing Products.Product Strategy development for Business Growth,Profitability and Market Share.Launch Products and train Sales teams to achieve the desired goal. Manage the entire gamut of marketing activities (Products & Marcom) for Laser Printers and its consumables. Organize new product launches, channel summits and product trainings. Monitor annual budgeting, monthly product planning and market conditions along with the constant market research and trends’ analysis to provide strategic support against the competition. Got the targets achieved through the team members and key partners. Also developed dealers/distributors network and handled products’ promotion/marketing to enhance market share and thus ensuring business growth. Handled product promotional and customer educational campaigns to fight against competition and grey market. Coordinate regularly with the dealers, partners and distributors while communicating the important product related details to them. Coordinate with Ricoh, Singapore and Ricoh Japan, local promotion logistics agency - Marcom and other functional departments in order to undertake operational planning and strategizing towards corporate/vertical business. Rate contract and government account penetration. Manage and motivate the sales team while reviewing & maintaining its performance.

 Managed the entire gamut of marketing activities (Products & Marcom) for Laser Printers and its consumables. Monitored annual budgeting, monthly product planning and market conditions along with the constant market research and trends’ analysis to provide strategic support against the competition. Got the revenue targets achieved through the team members and key partners. Also developed dealers/distributors network and handled products’ promotion/marketing to enhance market share and thus ensuring business growth. Handled product promotional and customer educational campaigns to fight against competition and grey market. Coordinated regularly with the dealers, partners and distributors while communicating the important product related details to them. Coordinated with Canon, Singapore and Canon Inc Japan, local promotion logistics agency - Marcom and other functional departments in order to undertake operational planning and strategizing towards corporate/vertical business. Set up a robust program for Corporate Business for consumables that enhanced profitability of the division through CPCP rate contracts. Rate contract and government account penetration. Organized new product launches, channel summits and product trainings. Managed and motivated the sales team while reviewing & maintaining its performance.

 Retail Branding activities at the shop front : Publishing General and the Dealers Catalog : Dream task to take Sony on the web (ecommerce) : - Identifying web support vendors hassle free and secure payment gateways.- Distribution and service support.- Identifying and ironing out any legal hassles.- Analyzing strategies to increase hits to the website.- Market analysis including competitor strategies.  Managing the Sony India official website : Identifying ideal location and displaying advertisements on Billboards. Creation of Print and TV advertisement with the advertising agency. Handling the Duty Free Outlets.