Am I Flirty | SGF Pvt Ltd | Jan 2021- March 2022Satkartar Global Fashion Group, a leading luxury export house, decided to revitalise their house brand and develop a new domestic brand, a niche e-commerce women's party wear. With specialist expertise in consumer goods and the Fashion industry, Brand hired me to lead the brand development, website development, relaunch/launch and marketing (Digital/Retail/ BTL) project. The major project activities and the results are highlighted in the web portfolio on my website for your reference.iLIV Pvt Ltd. | March 2021- Oct 2021 | 8 MonthsIliv, a key player in the highly competitive home water purifier segment, hired me to drive awareness digitally & improve their website's contributions to the existing business. Work increased website footprint from 5 to 1900 visitors per month in 3 months, positioned the brand as an authority, Improved search position and relevancy on google, captured leads and converted 1.3% into paying customers. The major project activities and the results are highlighted in the web portfolio on my website for your reference. Trialguna | Jun 2020- Jan 2021 | 8 MonthsTrialguna a known clinical research firm in Bangaluru, India, Hired me to give their brand a new look, redesign their portfolio website and launch them on social media sites. The major project activities and results are highlighted in the web portfolio on my website.Other brands | 2017- 2020 | Independent small projectsI have worked for several Brands on creative projects, Facebook ads & digital marketing, The projects and the results are highlighted in the web portfolio on my website- www.rupalidhanda.com

Recruited by Beauty concepts private limited- a top player in distributing & marketing luxury beauty brands in India as Marketing Manager to manage marketing for international brands - LVMH Groups -Aqua Di parma, Memo, Juliette has a Gun, Amouage and many more.Conducted Market research-competitor, consumer & industry analysis and developed integrated marketing strategies ( Retail, Digital, Social media, PR, ATL & BTL).Developed Brand and marketing collaterals graphic & copy - Promotional, Digital, Social media, Print, events & Corporate documents, Scripts.Planned and executed Retail promotion events for both Delhi & Mumbai retail stores with celebrity influencers.Collaborated with other brands for cross-promotional activities, brand awareness and customer acquisition.Prepared Marketing/Content calendar for the year 2019 and managed external digital/ PR agencies for social media content development, PR events etc.Prepared Monthly brand marketing reports and communicated to international brands.

Recruited as International marketing manager overlooking the marketing activities, channel development, retail operations, collateral design, digital marketing and market expansion for both the brands.Conducted market research > Analyzed opportunities to launch and expand into the B2C segment with Habana home in India > recruited as Habana home marketing manager.Conducted Product Trend research > Differentiated to Technology products > Designed and conceptualized bespoke software tool for B2B clients > Pre-orders from 7 buyers based on concept alone. ( available in the portfolio- www.rupalidhanda.com)Designed and Launched an email marketing campaign to market unsold styles > Order worth 2,000,000 INR > 10 days of the launch by McKenzie, Next and Company C.Collaborations with Furniture stores like Idus and 2 Interior firms > Sold 100 units worth 16,00,000 INR. Also, I Conceptualized the interiors of the showroom.Spearheaded value-driven project to replace outdated ‘brochure’ website with full-service SEO optimized e-commerce platform with a lead generation system in place.Devised and executed content & Design strategy > developed marketing and brand collaterals for print and digital- Brochure, SMM, Brand book etc.Conducted interviews for Sales managers > Grew & Managed a team of 1 developer, five designers, two marketing associates and one Marketing agency.

Developed and built fashion retail business from start to ~40 Lakhs INR / annum in sales in 2016, propelled 14% YoY increase in revenue by leveraging referable accounts to build credibility and by introducing new marketing concepts and distribution channels.Conducted Market research, developed branding strategy and assets and handled marketing activities, including design, plan and execution of both digital and traditional platforms > Specific targeting helped generate over ~20,000 leads with avg 35% conversion rate, attaining a 10:1 ROI target.The brand was recognized organically and applauded for its innovation by national-level magazines and newspapers ( available on www.rupalidhanda.com) Opened and Managed two retail outlets- South Delhi, a Manufacturing unit staffing 11 employees- 100% employee retention and a digital sore www.pralii.com. Opened the market ahead of the competition by introducing bespoke concepts like ‘Mom and me’ and ‘Old to New’, resulting in an 80% increase in customized orders > Contributed to 35% of the overall revenue.Participated in exhibitions > domestic and international, Profitable retail tie ups national and international: Saadgi, Sandook, Kyna, Topaz, Kashish Infoire, Aara, NDTV Indian Roots, C Bazaar, Violet Street & Tadpole etc

Recruited to help analyze and strategize growth marketing for the TBR segment. Only fresher promoted to a permanent position in the company within three months of recruitment.Initiated market research > Strategised to grow sales via new TBR select channel concept > Resulted in parallel revenue stream & efficient service provisions by dealers.Prepared and presented multi-million dollar TBR Marketing Expense Budget to Japanese top management > Co-ordinated with team members for; Channel development, branding and pricing strategies.I was selected for Advanced Excel & ERP software Training- Meant for Sr. Manager- given my research and analytical skills to help organise branding and marketing efforts. Developed presentation materials and reports: Month-end report, MCM report, MD/BSJ report, sales estimation report, ATMA data analysis, Agreements, Dealer Fleet sales data and maintained sanction sheet documents.