Rupam Roy Email & Phone Number

Mumbai, Mh, In

India

1. Market research with 200+ participants; devised GTM strategy with portfolio of 16 product categories in 5 distinct segments2. Tracked 50 SMPs to check effectiveness of content marketing; Shortlisted 10 key competitors to study engagement metrics3. Exploratory research with 80+ participants, identified keywords associated with Veganism and Vegetarianism for SEO

Gujarat, India

1. Worked out a market overview summary of the Gujrat fertilizer market2. Brought out a detailed product wise break up of the Gujrat Organic Fertilizer Market3. Compared and analysed the growth of Organic Fertilizers with bio fertilizers and chemical fertilizers4. Analysed and identified the factors that determine the price of the products, price breakup of Organic Fertilizers in Gujrat market, Channel wise margin of Organic Fertilizers in the Gujarat market, and the various factors that come into play during sales which determine the discount of the products.5. Different promotion channels have been identified which is currently used for the promotion of Organic Fertilizers in Gujrat market.6. A market survey across 3 districts (Ahmedabad, Anand and Vadodara) was conducted and the following findings were recorded: a. The major consumer groups in the market b. The factors that the farmers look up to/ has a higher preference while purchasing the product c. The factors that the dealerships look up to/ has a higher preference while purchasing from a manufacturer7. A detailed analysis of the supply chain/ distribution channel has been done to facilitate formulation of a better strategy to penetrate the market.8. Porters five forces analysis was done to understand the industry vulnerabilities and strengths using the 5 competitive forces that define every business to determine whether or not to enter the Organic fertilizer market in Gujrat9. A detailed analysis of the competitors, i.e., the company, the brand and the pricing of the products of the 13 major competitors have been provided.10. The detailed procedure and requirements for license procurement and renewal of Organic fertilizer manufacturing plant in Gujrat, wholesaler’s and retailer's license in Gujrat has been included in the report.11. Strategies and recommendations for entering the Organic fertilizer market have been suggested.

Master Of Business Administration - Mba, Pgp Fabm

Bsc, Agriculture, Agriculture Operations, And Related Sciences

Education record