Consultancy support covering Category, RGM, Insights for FMCG Brands and AgenciesProjects include: Unilever Group level RGM/Category Consultancy. Delivered Category and RGM blended analytics to maximise Customer impact, along with the design and implementation of cross functional RGM Capability programmes, working across Business Groups and MarketsAgency Strategic Planning - providing FMCG insights and strategic planning for Pitches and Key projects, whilst deploying FMCG Capability development for Account teams Category Consultancy support for a Disruptor Dairy Brand (execution of the Category Strategy document and implementation roadmap, 'Brilliant Basics' set up and data supply optimisation)

Food Co Focusing on Food Service Sector. Delivering Naturopathic, Vegetarian health on a plate - Delivering the Power of Food back to our Health, Care and Education Sectors!

Delivering actionable Insights across multiple Categories, including Frozen Pizza, Potatoes, Vegetables, Meat Free, Free From, Fish and Meals. Managing the Category direction and impact of leading UK Brands including Birds Eye, Green Cuisine, Goodfellas and Aunt Bessies at JS and Morrisons. Heading up a team of 3• Development of AGS impacting Customer engagement, refreshing the Trade Investment and JBP engagement processes – delivering impact on Shelf and End by being the Customers first port of call for Category Insights• Delivery of insight, direction and executable actions of monthly, by-category Internal Clinics with Commercial and Marketing teams, feeding into the cross Functional business cycle, along with guiding the business on our Quarterly Usage and Occasions performance and action need states across the portfolio• Customer impact on a weekly basis from Category specific Buyer Workshops and Ad-Hoc issue-based analysis, through to owning monthly Buying Director insight sessions• Co-Owner of Customer Strategy pillars and POAP, along with establishing Customer Insights function within the team, leading to the creation of bespoke Thought Leadership quarterlies• Responsible for Monthly reporting process across Nielsen, Kantar, SIP, Edge and Skutrak platforms, whilst also liaising with Group and UK internally to help maintain and develop internal reporting

• Cross Category, Blue Chip experience - Leadership of FMCG, cross-category accounts delivering insights, analysis and recommendations for Above and Local Market Clients, on Brand and Category management. Working with a range of FMCG Brands including Muller, Arla, Nomad Foods, Bel, Alpro, Benecol and Two Sisters. Establishing strong Client engagement from Marketing and Category Directors to Category Execs• Best Practice – Established the Nielsen Dairy Team, to help drive better working efficiencies and Client impact, creating a hub for Diary specialist Insight and Category impact. Creating Client Engagement Frameworks and internal Ways of Working in order to better align Client engagement with actionable, Retailer ready insights and activation, whilst also training and enabling my team to grow industry and analysis expertise in order to own the insight and Category narrative with clients• Key, actionable insights – Adaptability to deliver issue based analysis and insight utilising ePOS and Panel data platforms, across: Trade marketing activity, NPD scoping and evaluation, Brand and Category performance, Key Consumer trends, Price and Promotion and Distribution/Ranging strategy. Whilst also regularly delivering Client’s ’Big 4 Retailer’ Category presentations across regular and varied trade topics to client and in collaboration at Retailers. All with the ultimate aim of turning insight derived growth opportunities into actionable retail executions.• Proactive learning and application of the best Practices of Marketing and Research – Knowledge growth is a key aspect of my Personal Development, fueling the ability to impact my Team and Clients. Key areas of interest for me are Byron Sharpe, System 1 learning and Behavioural Science studies

Worked across a roster of Clients that included Morrisons, Gondola Group, Arla Foods, Jones Lang Laselle, Disney Store, British Land, Peacocks, Palmer and Harvey and Zavvi. Management of these accounts take in TTL activity, with a focus upon instore activation. Day to day responsibility for managing and developing a team of Account Managers, Designers and Artworkers. Expertise gained in management of Branded consumer projects from concept stage to retail activation, completed in a timely and commercially pressurised environment, to not only the Client’s satisfaction but also with the critical importance of being financially profitable for the Agency from a Net and Gross Profit perspective.