Spearheaded a complete brand refresh for SO-SURE, a unique Insurtech, resulting in a significant boost in conversion rates across the entire sales funnel.Transformed the tone of voice, visual style, and mobile app to deliver an exceptional user experience for valued customers.Established an in-house channel acquisition team, driving B2C insurance policy sales for existing and new products.Achieved a 200% increase in new product customer acquisition while reducing CPCs and CPAs and increasing overall site traffic.Implemented new CRM and PR functions, resulting in a 3-point improvement in company Domain Authority within 9 months.Led a successful warm leads campaign that drove a remarkable 30% increase in policy acquisition.Created a B2B partnership strategy, achieving agreements with ten new partners in nine months, including Starling, BNP Paribas, Credit Spring, Wagestream and Finding a Place. Delivered high-quality marketing materials, data capture and affiliate funnels.

Played a crucial role in the senior management team, driving the evolution of this retail marketplace's B2C and B2B brands.Achieved an outstanding 270% increase in brand mentions within 12 months, securing £1m overfunding on Crowdcube.Built an owned PR team from scratch and developed a unique link-building strategy, resulting in 1,000 links from top-tier publications and a 400% increase in organic traffic.Successfully launched Trustpilot for the business, establishing it as the top-rated discount fashion marketplace on the platform.Orchestrated an influencer campaign that yielded a remarkable 1400% increase in direct traffic.Led impactful B2B campaigns, generating 22% of overall revenue through partnerships with renowned retail brands such as Karen Millen, Reiss, and Coach.

Directed all external brand, field PR, and social communications for Yopa, an award-winning online estate agent.Implemented a new marketing strategy, resulting in a 300% increase in referral traffic and propelling business growth from the 43rd largest UK estate agent to the 6th largest in just 22 months.Successfully applied for key industry awards, resulting in wins for 'Best Online Estate Agent' at allagents and ESTA.

Achieved the lowest cost per engagement for Gemalto's Lead Generation campaign in the UK and East Africa.Led successful development of Appletiser's global Instagram community and social content creation.Created effective customer case studies on LinkedIn to significantly increase inbound leads for their careers division and Premium service.Established and grew LinkedIn's B2B careers business with innovative case study strategies, while building a digital/social function at award-winning PR agency, Brands2Life.

Grew social marketing functions for global clients.Developed Nissan customer acquisition strategies, including partnerships with TeamGB and International Olympic CommitteeSocial strategies led to 260% community growth for PUMA.

Creating social media PR strategy for brands including Sony, Ubisoft and Epson

Launched in March 2009, Speed is a UK multi-sector PR consultancy that delivers assured impact for its clients in a changing media landscape. Formed by bringing together the teams of BMA Communications, Custard PR, Lighthouse PR, Mantra PR and Rainier PR it specialises in the consumer, technology, business and corporate sectors. Speed has a combined fee income of c£5 million and employs 50 people.www.speedcommunications.com