Trade spends optimization for soft drink and beverage industry in India• Analyzed sales data of 50+ variables to benchmark the sales forecasting, impact & elasticity quantification • Collaborated with data scientists & business executives to estimate baseline sales within 5% margin of error• Performed EDA, outlier analysis, correlation analysis & PCA to prepare data for regression model• Conceptualized & formulated standardized trade spends optimizer to achieve targeted sales growth • Calibrated the predictive model as per the impact of incremental factor and spend ratio analysis • Achieved sales volume prediction with +90% accuracy for SKUs covering +95% CSD sales across territories

• Developed automation framework and 1000+ test cases for functional validation of Oracle Cloud Apps• Collaborated with developers & cross-functional teams to troubleshoot and perform root cause analysis• Led team of size 5+ in driving automation initiative to streamline QA and continuous integration process• Experienced in Agile development model; Performed functional validations & bug fixes of ATG product • Achieved 87% automated test coverage across modules/ business process leading to 25% efficiency gain• Improved code quality & robustness automation framework; Saved 1.5+ ATH using ad-hoc utility scripts