Witnessing a remarkable journey alongside my brainchild, 'Hotcult Media,' and our shared vision with my ex-partner has been a profound experience. Fuelled by daring dreams and the audacity to repeatedly start, I've transformed obstacles into stepping stones, guided by the belief that "our courage cannot be taken away." Now, embracing the same spirit, I am embarking on a new independent journey. I welcome collaborations with individuals, brands, and organizations to construct compelling… Show more Witnessing a remarkable journey alongside my brainchild, 'Hotcult Media,' and our shared vision with my ex-partner has been a profound experience. Fuelled by daring dreams and the audacity to repeatedly start, I've transformed obstacles into stepping stones, guided by the belief that "our courage cannot be taken away." Now, embracing the same spirit, I am embarking on a new independent journey. I welcome collaborations with individuals, brands, and organizations to construct compelling brand narratives using my signature 'LOCUL' framework, grounded in culture.Accomplishments:*Conceptualised and crafted the organisation vision of the company and drove creative excellence *Pitched a luxury furniture business and got the account*Built a Cultural Framework - ‘LOCUL’ a distinctive approach to connect with the consumer *Conceptualised and mentored pitch decks for the potential business*Drove day to day - the strategy, Story (creatives) and studio functions*Hired talents across departments*Actively handled PRSkills: Show less

Played a pivotal role in spearheading the conception and execution of subscription video-on-demand over- the-top streaming app Aha Gold - A premium offering from aha from South India which is now 500K+ subs.Accomplishments:*Led and helped the marketing and communications team achieve many firsts, including winning the Abby One Show Awards, Promax India Awards, Brand Equity OTT Platform of the Year—Regional, and Foxglove Awards 2022.*Brain behind the visual design and digital launch… Show more Played a pivotal role in spearheading the conception and execution of subscription video-on-demand over- the-top streaming app Aha Gold - A premium offering from aha from South India which is now 500K+ subs.Accomplishments:*Led and helped the marketing and communications team achieve many firsts, including winning the Abby One Show Awards, Promax India Awards, Brand Equity OTT Platform of the Year—Regional, and Foxglove Awards 2022.*Brain behind the visual design and digital launch campaign of Aha Gold, a premium offering to its subscribers.*Spearheaded the launch of Aha Tamil (14th April 2022) for the entire marketing communication along with the event.*Creative directed the production of the 3 brand films and other collateral with brand ambassadors Tamil Star - Simbu and popular music director Anirudh.*Helped the marketing team collaborating the agency based out of KL and the launch of Aha Tamil in KL, Malaysia 2022*Spearheaded the marketing communication launch of the most iconic Musical show - Indian Idol in Telugu in February 2022*Spearheaded the 360 (online+offline) Brand Campaign in January 2022 with - Aha-New Habit of Telugu People with Allu Arjun being the brand Ambassador.*Spearheaded the Brand Play Book for the brand Aha with new visual Language for every communication touch point, including Performance and Retention.*Spearheaded the most talked about non fiction show ‘Unstoppable with NBK’ launch campaign that garnered 1M views within a few hours of its launch. Show less

FNW Studio represents BHARAT KA WRITERS ROOM. The purpose is to write meaningful stories for BHARAT that engages, entertains and educates. We are a team of screenwriters, creative strategists and frugal filmmakers from BHARAT. We understand LOCAL lingo and express it with pithy VOCALS. We create, curate and co-create Originals/Adaptations.Accomplishments:*Consulted new startup businesses and helped them became brands.*Created & Curated the content and managed the writer’s… Show more FNW Studio represents BHARAT KA WRITERS ROOM. The purpose is to write meaningful stories for BHARAT that engages, entertains and educates. We are a team of screenwriters, creative strategists and frugal filmmakers from BHARAT. We understand LOCAL lingo and express it with pithy VOCALS. We create, curate and co-create Originals/Adaptations.Accomplishments:*Consulted new startup businesses and helped them became brands.*Created & Curated the content and managed the writer’s room, collaborating with producers & directors and pitching concepts to various OTT platforms. Rupesh Kashyap - page 2*Created an ecosystem for the writers living in the heartland and outside India.Accomplishments:*Helped 6 startups from the scratch to become a brand and drove the entire brand development and management across categories such as Insurance, E-commerce and D2C consumer services. *Spearheaded the brand strategy and built overall positioning, brand identity and UX/UI for a couple of brands.*Conceived, directed & produced a micro series - song stories with well-known Bollywood actress Riya Sen*Developed a documentary on BANARAS in the context of Pandemic & Festival titled ‘Holy Holi Hai’, shooting has been completed and now it is on the edit table*Co-developed an 8-episode series ‘Shravan Kumar’ with the show Bible, it got picked by a reputed Mumbai Film Production House.*Wrote a ‘Good Night’ story in Hindi for an upcoming Audio Platform*Co-developed a series of 7 stories depicting ‘First Night’ experiences, in stage of being developed further*Drove market enthusiasm through communications, seminars, trade shows, and industry events. Show less

Key aspects of accountability in this role were improving visibility, awareness & consumer outreach for brand Disney+ Hotstar across India. Have immensely contributed as Creative Strategist, Script Writer, Film Director & Project Manager. Worked alongside leadership teams, gathered insight, implemented strategies, drove change, infused new ideas and took performance and productivity to the next level. Major Accomplishment: * Instrumental in setting up the internal marketing… Show more Key aspects of accountability in this role were improving visibility, awareness & consumer outreach for brand Disney+ Hotstar across India. Have immensely contributed as Creative Strategist, Script Writer, Film Director & Project Manager. Worked alongside leadership teams, gathered insight, implemented strategies, drove change, infused new ideas and took performance and productivity to the next level. Major Accomplishment: * Instrumental in setting up the internal marketing communication team in 2015 * Spearheaded the launch of Hotstar in all Indian languages. * Creative directed & directed three Hotstar launch ad films with mega stars such as - Allu Arjun (Telugu) Mohan Lal (Malayalam) Shruti Hasan (Tamil) along with print and digital and helped the brand grow manifold. * Launched Bigg Boss Tamil with an apt promotion and managed the communications for Bigg Boss Tamil and Telugu that got significant growth in watch time on Hotstar in respective markets. * Developed brand creatives and manage communications across mediums including Social Media platforms with cross functional teams for brand hotstar and its shows that resulted in significant brand recall. * Instrumental in launching the Freemium product hotstar VIP * Conceptualised & spearheaded the launch of the cult show ‘Sarabhai vs Sarabhai’ Season2 * Created one of its kind Indian Language Writer's Pool, to ensure the originality & creative expressions that appealed to the relevant audience * Helped brand hotstar become a top of mind brand through award winning AVOD/SVOD acquisition and retention communications *Hired & nurtured talent pool, created numerous opportunities for them * Works got featured on YouTube’s Leaders Board in brand equity segment * Jury: Promax Asia, Promax India Regional 2021, Promax Content 2020, IAMAI 2020, 
Promax Asia 2019 Show less

KEY RESPONSIBILITIES: Responsible for the improvement of the over all look, feel and the tone of the the Channel Brand - LifeOK and its properties by innovative ideas in every possible communication medium. Conceptualising and Curating ideas with strategic and creative thought leadership and handling production of the entire gamut of communication for the TV channel including on-air and off-air communication with producers, copy/writers, art directors and graphic designers for TV/… Show more KEY RESPONSIBILITIES: Responsible for the improvement of the over all look, feel and the tone of the the Channel Brand - LifeOK and its properties by innovative ideas in every possible communication medium. Conceptualising and Curating ideas with strategic and creative thought leadership and handling production of the entire gamut of communication for the TV channel including on-air and off-air communication with producers, copy/writers, art directors and graphic designers for TV/ Print / Out Door / Digital. Show less

Project: Air Asia India web launch film Project: NBT Lucknow launch and its ‘Planet Campus’ weekly columnProject: Startling Solar Pvt. Ltd./North India Solar Summit (An U.P. Governmentinitiative)Project: Sintex Water Tank TVC campaign. Conceptualization and direction of two tvcs.

Led 7+ accounts along with Tide South Asia Pacific region and India as Creative Director. Brands Handled: TIDE India and Regional, HDFC Life, HPCL, Sony Entertainment, SAB TV, Perfetti Van Melle (Chocoliebe), Reliance Digital (DTH), Bajaj Electrical, Heinz India (Complan, Nutrigro, Heinz Tomato Ketchup)*Responsible for the Regional Creatives for Tide APAC and India(Responsible for creating campaigns for Malaysia and Philippines)*Responsible for a many campaign for Tide… Show more Led 7+ accounts along with Tide South Asia Pacific region and India as Creative Director. Brands Handled: TIDE India and Regional, HDFC Life, HPCL, Sony Entertainment, SAB TV, Perfetti Van Melle (Chocoliebe), Reliance Digital (DTH), Bajaj Electrical, Heinz India (Complan, Nutrigro, Heinz Tomato Ketchup)*Responsible for the Regional Creatives for Tide APAC and India(Responsible for creating campaigns for Malaysia and Philippines)*Responsible for a many campaign for Tide, especially ‘The Umbrella man (Chhatri man)’ campaign, which received appreciation from Procter and Gamble globally. It has been adopted for the Argentinian, Mexican and Chilean market. It also won 7+ (7+ is a Leo Burnett’s internal creative excellence process) *Instrumental in a few global internal pitches for China and Brazil too *Responsible for the launch campaign for TARAK MEHTA KA OOLTAH CHASMAH for SAB TV (One of the top rated Hindi GEC shows till date)*Responsible for the launch campaign for BIGG BOSS Season 4 and co-created the season 5 campaign 'Double Vaat' featuring Salman Khan and Sanjay Dutt *Responsible for various campaigns for HDFC Life. The ‘PTA’ film campaign won Bronze at EFFIES in 2011 *Responsible for the launch of HPCL ‘Zindgi nahi rukti’ brand film campaign. It got showcased at Centre Pompidou Paris and got featured in ‘SHOTS’ Indian edition. It won 7+ too. (7+ is a Leo Burnett’s internal creative excellence process) *Brands handled: Heinz Tomato Ketchup, Complan, Maplan, Nutrigro and Nutriful.*Responsible for the launch of new Complan Nutrigro campaign – (A health drink for 2 to 6 years kids) and also took the responsibility to co-direct the film* Responsible for Complan Memory Plus film campaign ‘Saregama’*Instrumental for the launch film campaign for Complan mother brand*Co-created Tata Namak’s ‘Mother’s pride for Mother India’ film campaign *Crafted the insight and the idea and co-created the popular ‘Inspector Lobo’ film for Chocoliebe éclairs Show less

Handled Zandu Pharma, Chevron, KS Oils etc.*Responsible for launch of Kalash Mustard Oil from KS Oils with Two Tvcs. *Responsible for relaunch of Zandu Pancharist with 'Happy Boss, No Loss.' Tvc and 'Paapi pet ke liye jab aap itna kuch karte hain toh uski fitness ke liye Zandu Pancharist kyon nahi lete?'*Responsible for some innovative ambient ideas for Zandu Pharma. (https://rb.gy/ud8flv)

*Worked on Paras's ItchGaurd, Dermicool powder, D-cold cough syrup, Yobyeks, Tata's karamsad Cancer Hospital, SAFAL Infrastructures etc.(Joined as Creative Group Head and elevated to ACD level within 6 months.)Responsible for re-launch of ItchGaurd with 'Towel' (Hawa aane de!) Tvc.Responsible for 'Slide' ambient idea for Livon Silky potion. (see it on www.adsoftheworld.com)Responsible for Tata's karamsad cancer hospital campaign. Responsible for radio… Show more *Worked on Paras's ItchGaurd, Dermicool powder, D-cold cough syrup, Yobyeks, Tata's karamsad Cancer Hospital, SAFAL Infrastructures etc.(Joined as Creative Group Head and elevated to ACD level within 6 months.)Responsible for re-launch of ItchGaurd with 'Towel' (Hawa aane de!) Tvc.Responsible for 'Slide' ambient idea for Livon Silky potion. (see it on www.adsoftheworld.com)Responsible for Tata's karamsad cancer hospital campaign. Responsible for radio campaign for Safal Infrastructures. Show less

*Worked on accounts such as Greenply Plywood, Maruti Suzuki ALTO, LG Refrigerators, Dabur Honey, Dish TV, Narsee Realty etc. Responsible for launch of Greenply Plywood with 'Sardar Kid' (Swami-Savithri) commercial.Responsible for few radio campaigns done on LG Refrigerators and ALTO.Co-writer of jingle 'Boondo mein jaane kya naya hai' for ALTO.Responsible for Dish Tv (DTH) launch radio campaigns. Responsible for Dabur Honey radio campaigns… Show more *Worked on accounts such as Greenply Plywood, Maruti Suzuki ALTO, LG Refrigerators, Dabur Honey, Dish TV, Narsee Realty etc. Responsible for launch of Greenply Plywood with 'Sardar Kid' (Swami-Savithri) commercial.Responsible for few radio campaigns done on LG Refrigerators and ALTO.Co-writer of jingle 'Boondo mein jaane kya naya hai' for ALTO.Responsible for Dish Tv (DTH) launch radio campaigns. Responsible for Dabur Honey radio campaigns. Highlights: *Won gold at ABBY, Bang Bang (Banglore) for Greenply 'Swami-Savithri' TVC.* 'Swami-Savithri' TVC got declared 'The most memorable campaign' *Won Bronze at WAR (Worldwide Advertising Review, LOWE) at London.*Won Rajasthan Patrika CCA award for thirsty crow. Show less

Creative Supervisor*Worked on Unicef, Maggi, Maggi magic cubes, Garnier Fructis, Appolo Tyres, Hero Honda etc. Responsible for All India birth certificate campaign for Unicef with 'Nanhi si jaan ki pehli pehchaan' Tvc. Responsible for Maggi magic cubes launch for West India (Goa) market.Responsible for Garnier Fructis Shampoo's India launch with 'Baal chamke, mazboot banke.' TvcsResponsible for Save Electricity campaign for Rajasthan Patrika. It won CCA… Show more Creative Supervisor*Worked on Unicef, Maggi, Maggi magic cubes, Garnier Fructis, Appolo Tyres, Hero Honda etc. Responsible for All India birth certificate campaign for Unicef with 'Nanhi si jaan ki pehli pehchaan' Tvc. Responsible for Maggi magic cubes launch for West India (Goa) market.Responsible for Garnier Fructis Shampoo's India launch with 'Baal chamke, mazboot banke.' TvcsResponsible for Save Electricity campaign for Rajasthan Patrika. It won CCA first prize with CCA's first cash prize of Rs.50k Show less

Brands Handled: Airtel (Five Sectors - North India), Godfrey Philips India, Maruti 800, HMT, Iffco-Tokio General Insurance etc.*Responsible for various campaigns for 5 circles of Airtel/Touchtel Northern Indian Markets*Worked on the launch campaign for Godfrey Philips India’s cigarette brand TIPPER *Worked on Maruti 800 print campaigns *Won internal creative award for the outstanding poster targeted to the servicing team.

Brands Handled: Hero Honda, Eicher Tractors, Eicher Gensets, Appolo Tyres, NGO (Family Planning) etc.*Responsible for various print/radio campaigns for above brands*Responsible for the positioning and launch of Eicher TractorsBEFORE 1999: Dabbled with many creative manifestations such as writing and directing television serials for DD1, DD2 & ZeeTV, freelancing for an advertising agency for Rajdoot and Yamaha bikes, compering for All India Radio Yuva-vani and writing for… Show more Brands Handled: Hero Honda, Eicher Tractors, Eicher Gensets, Appolo Tyres, NGO (Family Planning) etc.*Responsible for various print/radio campaigns for above brands*Responsible for the positioning and launch of Eicher TractorsBEFORE 1999: Dabbled with many creative manifestations such as writing and directing television serials for DD1, DD2 & ZeeTV, freelancing for an advertising agency for Rajdoot and Yamaha bikes, compering for All India Radio Yuva-vani and writing for newspapers. Show less