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Rupesh Kashyap (Brand Culturist) Email & Phone Number
Consultant - Cultural Strategist and Project Head
at
Curativity
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Current company
Role
Consultant - Cultural Strategist and Project Head
Location
Mumbai, Maharashtra, India
Company size
Who is Rupesh Kashyap (Brand Culturist)? Overview
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Rupesh Kashyap (Brand Culturist) is listed as Consultant - Cultural Strategist and Project Head at Curativity, a company with 15 employees, based in Mumbai, Maharashtra, India. AeroLeads shows a matched LinkedIn profile for Rupesh Kashyap (Brand Culturist).
Rupesh Kashyap (Brand Culturist) previously worked as Cultural Strategist and Project Head at Curativity and Ex Founding Partner and Chief Content Officer at Hotcult Media. Rupesh Kashyap (Brand Culturist) holds Management Development Program, Arts, Entertainment, And Media Management, Certificate Of Participation from Indian Institute Of Management Bangalore.
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Curativity
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Profile bio
About Rupesh Kashyap (Brand Culturist)
Rupesh Kashyap is a seasoned brand culturist, creative director, and filmmaker, driven by a focus on achieving results. Having worked with India's top advertising agencies like Leo Burnett, Lowe, and Publicis India, followed by media powerhouses such as Disney+ Hotstar, Star India, and Aha (OTT), Rupesh has gained a comprehensive understanding of culture, content, and commerce.His exceptional achievements include numerous international and national advertising and marketing awards, and he's been a jury member for events like Promax Asia and IAMAI Awards. Notable works include the iconic "Swami-Savithri" ad film for Greenply Plywood in 2005, probably the world's first TV ad to inspire a movie script, as seen in the recent Malayalam movie "Nanpakal Netharu Mayakkam."Beyond his professional success, Rupesh is a passionate Hindi poetry enthusiast. His acclaimed book, "ALGHOZA: Dwandwa aur daud ki dhoon," is available on leading e-commerce platforms. Currently, he's working on a satirical piece titled "Kursiyapa: Kyonki Desh Krishi nahi, Kursi Pradhan hai," while developing content for brands and OTT platforms in multiple Indian languages.Hailing from the heartland, Rupesh is a lifelong learner who enjoys helping others realize their potential. He has mentored at MICA, a renowned communication B-School, and participated in the Singapore Advisory Mentorship Programme. Recently certified in Brain-Based Coaching from Neuroleadership India and Southeast Asia, accredited by the International Coaching Federation, Rupesh is on a mission to transition from mentor to certified coach.
Listed skills include Advertising, Creative Strategy, Creative Direction, Television, and 44 others.
Current workplace
Rupesh Kashyap (Brand Culturist)'s current company
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Curativity
15 roles
Rupesh Kashyap (Brand Culturist) work experience
A career timeline built from the work history available for this profile.
Cultural Strategist And Project Head
Current
Jan 2024 - Present
Ex Founding Partner And Chief Content Officer
Witnessing a remarkable journey alongside my brainchild, 'Hotcult Media,' and our shared vision with my ex-partner has been a profound experience. Fuelled by daring dreams and the audacity to repeatedly start, I've transformed obstacles into stepping stones, guided by the belief that "our courage cannot be taken away." Now, embracing the same spirit, I am.
Nov 2022 - Oct 2023
Consultant - Marketing & Communication
Played a pivotal role in spearheading the conception and execution of subscription video-on-demand over- the-top streaming app Aha Gold - A premium offering from aha from South India which is now 500K+ subs.Accomplishments:*Led and helped the marketing and communications team achieve many firsts, including winning the Abby One Show Awards, Promax India.
Oct 2021 - May 2023
Founder-Cco Fnw Studio I Bharat Ka Writers Room
Fnw Studio
FNW Studio represents BHARAT KA WRITERS ROOM. The purpose is to write meaningful stories for BHARAT that engages, entertains and educates. We are a team of screenwriters, creative strategists and frugal filmmakers from BHARAT. We understand LOCAL lingo and express it with pithy VOCALS. We create, curate and co-create.
Apr 2019 - Nov 2021
Associate Vice President And Executive Creative Partner
Key aspects of accountability in this role were improving visibility, awareness & consumer outreach for brand Disney+ Hotstar across India. Have immensely contributed as Creative Strategist, Script Writer, Film Director & Project Manager. Worked alongside leadership teams, gathered insight, implemented strategies, drove change, infused new ideas and took.
Oct 2015 - Mar 2019
Associate Vice President & Head Of Creative Communication - Lifeok
KEY RESPONSIBILITIES: Responsible for the improvement of the over all look, feel and the tone of the the Channel Brand - LifeOK and its properties by innovative ideas in every possible communication medium. Conceptualising and Curating ideas with strategic and creative thought leadership and handling production of the entire gamut of communication for the.
Sep 2013 - Sep 2015
Creative Head/Brand Consultant
Fireandwaterr Creative Services
Project: Air Asia India web launch film Project: NBT Lucknow launch and its ‘Planet Campus’ weekly columnProject: Startling Solar Pvt. Ltd./North India Solar Summit (An U.P. Governmentinitiative)Project: Sintex Water Tank TVC campaign. Conceptualization and direction of two tvcs.
Feb 2013 - Sep 2013
Sr. Creative Director
Led 7+ accounts along with Tide South Asia Pacific region and India as Creative Director. Brands Handled: TIDE India and Regional, HDFC Life, HPCL, Sony Entertainment, SAB TV, Perfetti Van Melle (Chocoliebe), Reliance Digital (DTH), Bajaj Electrical, Heinz India (Complan, Nutrigro, Heinz Tomato Ketchup)*Responsible for the Regional Creatives for Tide APAC.
Jun 2008 - Nov 2012
Creative Director (Everest Brand Solutions)
Handled Zandu Pharma, Chevron, KS Oils etc.*Responsible for launch of Kalash Mustard Oil from KS Oils with Two Tvcs. *Responsible for relaunch of Zandu Pancharist with 'Happy Boss, No Loss.' Tvc and 'Paapi pet ke liye jab aap itna kuch karte hain toh uski fitness ke liye Zandu Pancharist kyon nahi lete?'*Responsible for some innovative ambient ideas for.
Apr 2007 - May 2008
Associate Creative Director
*Worked on Paras's ItchGaurd, Dermicool powder, D-cold cough syrup, Yobyeks, Tata's karamsad Cancer Hospital, SAFAL Infrastructures etc.(Joined as Creative Group Head and elevated to ACD level within 6 months.)Responsible for re-launch of ItchGaurd with 'Towel' (Hawa aane de!) Tvc.Responsible for 'Slide' ambient idea for Livon Silky potion. (see it on.
Dec 2005 - Mar 2007
Senior Creative
*Worked on accounts such as Greenply Plywood, Maruti Suzuki ALTO, LG Refrigerators, Dabur Honey, Dish TV, Narsee Realty etc. Responsible for launch of Greenply Plywood with 'Sardar Kid' (Swami-Savithri) commercial.Responsible for few radio campaigns done on LG Refrigerators and ALTO.Co-writer of jingle 'Boondo mein jaane kya naya hai' for ALTO.Responsible.
Apr 2004 - Nov 2005
Creative Supervisor
Creative Supervisor*Worked on Unicef, Maggi, Maggi magic cubes, Garnier Fructis, Appolo Tyres, Hero Honda etc. Responsible for All India birth certificate campaign for Unicef with 'Nanhi si jaan ki pehli pehchaan' Tvc. Responsible for Maggi magic cubes launch for West India (Goa) market.Responsible for Garnier Fructis Shampoo's India launch with 'Baal.
Mar 2003 - Mar 2004
Senior Writer
Brands Handled: Airtel (Five Sectors - North India), Godfrey Philips India, Maruti 800, HMT, Iffco-Tokio General Insurance etc.*Responsible for various campaigns for 5 circles of Airtel/Touchtel Northern Indian Markets*Worked on the launch campaign for Godfrey Philips India’s cigarette brand TIPPER *Worked on Maruti 800 print campaigns *Won internal.
Oct 2001 - Feb 2003
Senior Hindi Writer
Brands Handled: Hero Honda, Eicher Tractors, Eicher Gensets, Appolo Tyres, NGO (Family Planning) etc.*Responsible for various print/radio campaigns for above brands*Responsible for the positioning and launch of Eicher TractorsBEFORE 1999: Dabbled with many creative manifestations such as writing and directing television serials for DD1, DD2 & ZeeTV.
Jan 2000 - Sep 2001
6 education records
Rupesh Kashyap (Brand Culturist) education
Management Development Program, Arts, Entertainment, And Media Management, Certificate Of Participation
Education record
Content Marketing Institute University, Cleveland, Ohio Usa
P.G. Diploma In Mass Media, First Class With Distinction
Bachelor Of Arts (B.A.), Humanities
Executive Coach, Brain Based Coaching
10Th
Bokaro Steel Mines High School, Bhawanathpur, Jharkhand
FAQ
Frequently asked questions about Rupesh Kashyap (Brand Culturist)
Quick answers generated from the profile data available on this page.
What company does Rupesh Kashyap (Brand Culturist) work for?
Rupesh Kashyap (Brand Culturist) works for Curativity.
What is Rupesh Kashyap (Brand Culturist)'s role at Curativity?
Rupesh Kashyap (Brand Culturist) is listed as Consultant - Cultural Strategist and Project Head at Curativity.
Where is Rupesh Kashyap (Brand Culturist) based?
Rupesh Kashyap (Brand Culturist) is based in Mumbai, Maharashtra, India while working with Curativity.
What companies has Rupesh Kashyap (Brand Culturist) worked for?
Rupesh Kashyap (Brand Culturist) has worked for Curativity, Hotcult Media, Arha Media & Broadcasting Private Limited, Fnw Studio, and Hotstar – Novi Digital Entertainment Private Limited.
How can I contact Rupesh Kashyap (Brand Culturist)?
You can use AeroLeads to view verified contact signals for Rupesh Kashyap (Brand Culturist) at Curativity, including work email, phone, and LinkedIn data when available.
What schools did Rupesh Kashyap (Brand Culturist) attend?
Rupesh Kashyap (Brand Culturist) holds Management Development Program, Arts, Entertainment, And Media Management, Certificate Of Participation from Indian Institute Of Management Bangalore.
What skills is Rupesh Kashyap (Brand Culturist) known for?
Rupesh Kashyap (Brand Culturist) is listed with skills including Advertising, Creative Strategy, Creative Direction, Television, Art Direction, Integrated Marketing, Brand Development, and Brand Management.
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