Rupinder Sembhi Email & Phone Number

United Kingdom

• Spearheaded key marketing initiatives during a critical period of market challenges, contributing to the successful repositioning and growth of our university partnerships. This involved both digital and offline campaigns that resonated with diverse audiences such as students, agents, and partners.• Led the development and deployment of impactful sales enablement tools and marketing collateral during the crucial Production Season, significantly enhancing the effectiveness of our sales… Show more • Spearheaded key marketing initiatives during a critical period of market challenges, contributing to the successful repositioning and growth of our university partnerships. This involved both digital and offline campaigns that resonated with diverse audiences such as students, agents, and partners.• Led the development and deployment of impactful sales enablement tools and marketing collateral during the crucial Production Season, significantly enhancing the effectiveness of our sales teams and driving higher conversion rates among prospective international students.• Pioneered the testing and optimisation of social media strategies, leading to a measurable increase in engagement and brand visibility.• Collaborated cross-functionally to optimise customer journeys, utilising data-driven insights from market research to refine communication strategies across all touchpoints, including email marketing, web content, and social media, resulting in improved student nurturing and conversion metrics. Show less

Responsibilities-Sole responsibility for the growth and development of the overall business marketing goals and key performance indicators-Lead the creation and execution of all social media, content, and growth marketing strategies -Create and maintain the organisation's client engagement and comms plan-Manage and maintain the branding and messaging-Utilise user engagement metrics to optimise and update social and website content-Managing and overseeing the day-to-day… Show more Responsibilities-Sole responsibility for the growth and development of the overall business marketing goals and key performance indicators-Lead the creation and execution of all social media, content, and growth marketing strategies -Create and maintain the organisation's client engagement and comms plan-Manage and maintain the branding and messaging-Utilise user engagement metrics to optimise and update social and website content-Managing and overseeing the day-to-day engagement and growth of Social Media-Create content and marketing collateral for all business needs-Weekly reporting, analysis and recommendations to the CEO-Produce business and client impact reports.Achievements-Planned and executed a virtual lead generation event creating 300+ high-quality leads -Autonomously created and managed a social media calendar for our main channels to help with post consistency and visualise what and when to post to improve metrics-Implemented a strategy to grow our LinkedIn presence creating significant growth across all metrics, including a 39% increase in followers across 12 months with an average engagement rate of 7%-Grow our Instagram followers by 44% across 12 months, with an engagement rate of 15% -Create innovative content from scratch, whilst still maintaining our brand and messaging, with a short turnaround time-Successfully convert marketing-generated leads to marketing-qualified leads with engaging content Show less

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

Kettering, England, United Kingdom

United Kingdom

Leicester, United Kingdom

Leicester, United Kingdom

Leicester, United Kingdom

London / Leicester

Bachelor Of Arts - Ba, Arts And Festival Management, Upper 2:1

Education record

Event Management Stage Management Geography Psychology Mathematics