PROFILE: Sales Professional with 26years of pan-India work experience in Cold Storages & Refrigeration Products with dedicated experience in Hospitality Projects.SKILL SETS: Hospitality / Corporate Project Sales, Key Account Management, Project ManagementCURRENT DESIGNATION: Senior General Manager(Coldroom Project Sales) at Trufrost Cooling Pvt. Ltd. (promoted by founders of Celfrost brand) dealing in Food Service and Commercial Refrigeration equipment for Hospitality and Food Industry. Head office in Gurgaon (Haryana) with Brand Centres and Channel Partners pan -India. CURRENT RESPONSIBILITIESCustomer Relationship Management: Institute & maintain cordial relationships with Kitchen Consultants, End- Users, Key Account Heads, Kitchen Equipment Contractors. thereby retaining and expanding client base. Developing customer-specific solutions, Successfully generating repeat orders.Sales Co-ordination: Working in close coordination with branch heads and commission agents for sustained revenue generation.Constant coordination with purchase / production functions for on-time delivery of equipment to customers. Teaming with service department to provide prompt post-sales service to customers.New Product/Customer/Vendor developmentExplore and develop new territories. Product promotion & enquiry generation through participation in exhibitions / seminars, presentations. Vendor/Franchise selection and ManagementCommercial-Preparation of computerized techno-commercial proposals for hotel projects & key accounts. Arranging specific information as per requirement. Negotiation meetings and order finalization. Keeping a tab on billings, payment collection and outstandings. Team Management- Training, grooming and skill development of sales & service executives. Identify, train & develop new dealers, installation contractors to generate more business