Rupinder Sohal Email & Phone Number

White City London

United Kingdom

Managing key stakeholders (HCPs/Patient Advisory Groups (PAGs)/internal teams (Scientific Services/Senior Management Team) to enable succinct message development and outcomes across various therapy areas (neurology, oncology, nephrology and ophthalmology)

Frimley, Surrey, United Kingdom

Systane, UKLeading marketing strategy and tactical planning, enabling the Systane Family of products to be the product of choice, for dry eye suffers in the UK.

Frimley, Surrey, United Kingdom

Systane, UK- Establishing an insights led category growth story for Retailers (Boots/Superdrug) in order to increase share of shelf in store and online- Defining competitive selling messages across channels that meet the needs of patients/consumers with Dry Eye Disease, as well as Eye Care Professionals prescribing or recommending Systane- Working with therapy area experts & KOLs, to develop compelling content for disease awareness meetings- Developing and managing an… Show more Systane, UK- Establishing an insights led category growth story for Retailers (Boots/Superdrug) in order to increase share of shelf in store and online- Defining competitive selling messages across channels that meet the needs of patients/consumers with Dry Eye Disease, as well as Eye Care Professionals prescribing or recommending Systane- Working with therapy area experts & KOLs, to develop compelling content for disease awareness meetings- Developing and managing an insights led operational plan - Working with Scientific Advisors to develop campaigns in line with the ABHI code of practice- Leading the development of the UK website, including content and SEO strategy Show less

Maidenhead, Berkshire, United Kingdom

Johnson's Baby, Europe, Middle East & Africa - Worked cross functionally with the Regional Franchise Leadership Team (Regulatory, Research & Development, Project Management) to develop the Baby Care need state strategy in EMEA - Crystallised regional and local insight to influence global creative process and innovation to drive relevance with consumers- Assisted project team with formulation development (based on global chassis, respecting regional regulations and supply chain… Show more Johnson's Baby, Europe, Middle East & Africa - Worked cross functionally with the Regional Franchise Leadership Team (Regulatory, Research & Development, Project Management) to develop the Baby Care need state strategy in EMEA - Crystallised regional and local insight to influence global creative process and innovation to drive relevance with consumers- Assisted project team with formulation development (based on global chassis, respecting regional regulations and supply chain requirements)- Gained local insight/market intimacy with focus on key markets that represent 80% of Volume- Worked with the markets to develop defence strategies against key existing and new competitors- Developing Category Growth Stories which included insights and Shopper metrics to amplify shelf space for new product launches- Facilitated team workshops to maximise internal knowledge and expertise, in order to develop brand squares for the shopper purchase journeys for new product launches - Developed and coordinated the new promotional catalogue initiative which involved project management of initial scope/pilot of programme with lead country Show less

Weybridge, Surrey, United Kingdom

Pharmaceutical Wholesale Division-Alliance Healthcare: Europe- Led marketing strategy supporting all campaigns relating to new and existing customers - Worked with Business Development and Sales on lead generation programs and materials, including case studies focusing on European business successes to support tenders - Led competitive and customer analysis to enhance service offerings per region - Campaign management for OTC and own label products, included digital… Show more Pharmaceutical Wholesale Division-Alliance Healthcare: Europe- Led marketing strategy supporting all campaigns relating to new and existing customers - Worked with Business Development and Sales on lead generation programs and materials, including case studies focusing on European business successes to support tenders - Led competitive and customer analysis to enhance service offerings per region - Campaign management for OTC and own label products, included digital strategy, and consumer insights for medicine adherence to enhance brand positioning with the markets - Managed P&L at a Global campaign level which included accruals and forecasting Show less

Pharmaceutical Wholesale Division-Alliance Healthcare: UK- Explored and created opportunities to grow awareness of services and brands with the portfolio by developing targeting marketed collateral to build and retain business- Developed integrated campaigns (online/offline) for own label products reaching out to both Pharmacist and Manufacturers - Presented category reviews and identify areas of growth with Commercial teams

Knorr Soup, Europe & Latin America- Supported the Global Brand Managers by leading the process of developing best practices for two categories (dry and instant soup) across the EU and LATAM- Ensured the cascade of strategic information to Regional teams (KNORR brand soup strategy) by creating an engaging and motivating communications plan- Worked closely with Finance, Consumer Insight and Competitor Intelligence colleagues to maintain up to date market information for… Show more Knorr Soup, Europe & Latin America- Supported the Global Brand Managers by leading the process of developing best practices for two categories (dry and instant soup) across the EU and LATAM- Ensured the cascade of strategic information to Regional teams (KNORR brand soup strategy) by creating an engaging and motivating communications plan- Worked closely with Finance, Consumer Insight and Competitor Intelligence colleagues to maintain up to date market information for analysis- Collected and analysed international campaigns (all media outputs) for KNORR which supported the semiotics study as part of the brands manifesto- Assisted in the implementation of global initiatives and activities by establishing strong relationships with the Global and Regional Brand Development teams Show less

British Airways Clubs, UK Developed programmes for multi-cultural audiences by introducing tailored events, advertising and email campaigns, targeted to reposition the Club as a multicultural venue, with an increase of 30% gross profit from new membership sign-ups

Adult Education Division, UKCreated and outdoor advertising campaign using JC Decaux sites and public transport, using Viacom. The campaign increased awareness of Adult Education courses, which boosted enrolment figures by 5%, a key business objective for the Borough

Ba (With Hons) Film & Television Studies, Media, Communication, Marketing, Pr

Cam Digital Marketing Diploma, Digital Marketing

Cim Professional Diploma, Marketing

Btec National Diploma, Design (Communication)

Achieving Leadership Excellence