Rupinder Sohal Email & Phone Number

White City London

United Kingdom

Managing key stakeholders (HCPs/Patient Advisory Groups (PAGs)/internal teams (Scientific Services/Senior Management Team) to enable succinct message development and outcomes across various therapy areas (neurology, oncology, nephrology and ophthalmology)

Frimley, Surrey, United Kingdom

Systane, UKLeading marketing strategy and tactical planning, enabling the Systane Family of products to be the product of choice, for dry eye suffers in the UK.

Frimley, Surrey, United Kingdom

Systane, UK- Establishing an insights led category growth story for Retailers (Boots/Superdrug) in order to increase share of shelf in store and online- Defining competitive selling messages across channels that meet the needs of patients/consumers with Dry Eye Disease, as well as Eye Care Professionals prescribing or recommending Systane- Working with.

Maidenhead, Berkshire, United Kingdom

Johnson's Baby, Europe, Middle East & Africa - Worked cross functionally with the Regional Franchise Leadership Team (Regulatory, Research & Development, Project Management) to develop the Baby Care need state strategy in EMEA - Crystallised regional and local insight to influence global creative process and innovation to drive relevance with consumers.

Weybridge, Surrey, United Kingdom

Pharmaceutical Wholesale Division-Alliance Healthcare: Europe- Led marketing strategy supporting all campaigns relating to new and existing customers - Worked with Business Development and Sales on lead generation programs and materials, including case studies focusing on European business successes to support tenders - Led competitive and customer.

Pharmaceutical Wholesale Division-Alliance Healthcare: UK- Explored and created opportunities to grow awareness of services and brands with the portfolio by developing targeting marketed collateral to build and retain business- Developed integrated campaigns (online/offline) for own label products reaching out to both Pharmacist and Manufacturers.

Knorr Soup, Europe & Latin America- Supported the Global Brand Managers by leading the process of developing best practices for two categories (dry and instant soup) across the EU and LATAM- Ensured the cascade of strategic information to Regional teams (KNORR brand soup strategy) by creating an engaging and motivating communications plan- Worked closely.

British Airways Clubs, UK Developed programmes for multi-cultural audiences by introducing tailored events, advertising and email campaigns, targeted to reposition the Club as a multicultural venue, with an increase of 30% gross profit from new membership sign-ups

Adult Education Division, UKCreated and outdoor advertising campaign using JC Decaux sites and public transport, using Viacom. The campaign increased awareness of Adult Education courses, which boosted enrolment figures by 5%, a key business objective for the Borough

Ba (With Hons) Film & Television Studies, Media, Communication, Marketing, Pr

Cam Digital Marketing Diploma, Digital Marketing

Cim Professional Diploma, Marketing

Btec National Diploma, Design (Communication)

Achieving Leadership Excellence