Bobby Ruple Email & Phone Number

Greater Detroit Area

Prepared and negotiated a wide range of contracts as agent for clients (Ford & Lincoln, as well as 40 regional Ford dealer advertising groups. Types of agreements include sponsorships (college, NHL, NFL, NBA, MLB, festivals), branded content, product integrations (television, video games, etc.), live event activations, celebrity talent, influencers, music licensing, and web/digital development and agency services.Activities included:• Supported and managed matters escalated from the business affairs teams (production & talent) such as insurance concerns (production adwrap, agency general liability and vendor coverage), Covid related issues, on-set incidents, and deviations from standard agreements (licenses, releases, production contracts, etc.)• Provided risk analysis as well as a tools & process improvement roadmap for agency’s global content management• Developed agency methods for engaging with influencers based on types and level of the influencers, project deliverables, risk profile, and desired asset usage• Coached project owners to define business terms prior to entering contracting phase• Analyzed, flagged, and mitigated potential risks across the agency • Advised project owners regarding agreement terms & conditions and their impact• Drafted agreements• Rights negotiation and management• Creation of language standards and alternative positions for contracts• Developed and managed legal department processes for contracts

Dearborn, Mi

• Collaborated with the Branded Content and Alliances (BCA) account team on a wide variety of non-traditional projects including live event activations, sponsorships, content production (including a feature length film) and entertainment industry partnerships on behalf of Ford and Lincoln • Responsible for licensing music and other intellectual property for use in content• Consulted with the talent department to determine SAG talent implications of content being produced• Provided production cost estimates, bid, negotiated and awarded projects to vendors following client procurement guidelines• Managed project close out process including finalizing budgets and invoice/payment processing • Act as business manager for other agency broadcast and digital content projects as assigned• Ensured appropriate insurance coverage for the project activities taking place (production adwrap, vendor policy and/or agency general liability)

Orlando, Fl

• Led agency’s interactive strategy, project workflow planning, execution and reporting for a wide variety of clients across multiple verticals including consumer electronics, tourism, and sport• Served as account manager for agency’s interactive projects• Opened a satellite office in Rochester, MI• Created new business proposals and corresponding production agreementsEvōk clients included:Hilton NY - Hilton Grand Vacations Club - National Mobility Equipment Dealers (NMEDA) - MOE'S - National Consortium for Academics and Sports - Ocala Marion County VCB - Central Florida Zoo - Leadbetter Golf Academy - Orlando Orthopaedic - MC Mobility Systems - Kenwood USA

Orlando, Florida Area

• Responsible for generating interactive sales by creating proposals, producing marketing materials,developing client relationships as well as providing the executive sales team with logistical support• Led company’s community involvement by serving on Make A Wish Foundation’s walk planning committee and providing learning opportunities for students at UCF and Full Sail UniversityServices:- Website & Mobile Application Design and Development- User Experience- Search Engine Optimization- Third Party Integrations- Digital Strategy Consulting- Analytics & Measurement- Social MediaLightmaker Clients Include:Orlando Health - Maria Sharapova - Professional Bull RidersNBC - Disney - ESL Music - Manchester United - BMWThe Open Championship - (RED) - The Jockey Club

Rochester, Michigan, United States

Worked to creatively grow the entertainment industry’s only hotel resource guide specifically for entertainment travel agents planning tour and film accommodationswww.tourconnection.com

Managed the career of international touring artists by acting as a liaison between agent, press, concert venues and new opportunitiesResponsible for all tour finances including budgeting, venue settlement, travel expenses, and payrollCoordinated and negotiated with outside vendors to find the best solution within budget

Foo Fighters' Canadian TourManaged tour income and expense receipts for 24 arena and smallvenue concertsResponsible for merchandise set up, display and customs concernsAssisted and facilitated band interviews for print media and fan interestArranged hotel accommodations for band and crew

Novi, Michigan, United States

Managed 70,000 Sq. Ft. entertainment complex, featuring three high volume entertainment venues including a sports bar / arcade, spring break themed nightclub and an upscale bowling lounge.Scheduled and supervised over 100 crew members with approximately 40 direct reportsResponsible for daily and weekly bookkeeping and labor trackingMade operational decisions in a fast paced environment to keep venuerunning smoothly

Auburn Hills, Michigan, United States

Focused on positive guest relations, including retail sales and problem solving in a fast paced entertainment venue that featured 50,000 sq. ft. of arcade, restaurant and bar spaceResponsible for training new crew membersLed the “Rolling Out” process of new entertainment and marketing plansConducted routine repair and maintenance of arcade style games

Detroit Metropolitan Area

Promoted concerts using print advertisingAssisted production office on day of event

Developed and executed regional marketing plansCreated in store displays according to marketing plan using point of purchase materialsLaunched albums by artists such as “Korn” and “Incubus”

Master Of Science, Entertainment Business

Activities and Societies: Orange Blossom Blues Society Received awards for Valedictorian and Perfect Attendance

Bachelor Of Science, Entertainment Business

Received awards for: Business Statistics and Data Analysis, Entertainment Business Entrepreneurship, Perfect Attendance

Associate Of Science, Show Production And Touring

Received award for Perfect Attendance