Irum co-founded Vyapar, A FinTech application, specializing in BookKeeping, Accounting, Invoicing & Stock Management. Making life easier for the regular Indian Businessman. She primarily leads the Growth & Marketing of the product. Vyapar has recently seen a massive surge in it's acquisition and retention of SME businessmen post their Series A funding. Irum has experience working with multiple fashion Tech startups such asSpoyl, Wooplr, Myntra & Townista, working primarily on their User Acquisition and Strategy.She has worked across 3 countries UK, Saudi Arabia & India, helping her gain unique perspective on Customer behavior & User Engagement and Retention.She has attained skills for Growth & Strategy, after having worked as a freelance Marketing Consultant for many early stage start-ups and help them garner significant and tangible business value by working on their Digital Marketing, Offline Marketing, Content Marketing strategy, Business Development, Brand Alliances, Data Analysis & Market Research, Cross-Promotional campaigns and overall Growth & Retention Strategy.
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Co-Founder, CeoZyephr Jan 2021 - PresentIndiaIt is time we reimagine the way healthcare is viewed in India. Building a dynamic and passionate team that wants to help change the way users interact with health. From Tracking their day-to-day health metrics to being more informed and educated on how to manage their health. Stay tuned to know more about our exciting product. -
Co-Founder, CmoVyapar App Oct 2016 - Aug 2021BangaloreVyapar is the common man's Accounting application. Meant to make the tasks of Accounting, BookKeeping, Invoicing and Stock Management a piece of cake, even if you have no previous accounting knowledge ! -
Chief Marketing OfficerSpoyl Nov 2015 - Jul 2016Bengaluru Area, IndiaLead and direct strategy for the Growth & Marketing team at Spoyl.in. Spoyl is a social Fashion re-commerce platform.Key Responsibilities Include :1) User Acquisition, Engagement & Retention.2) Brand building & Marketing3) Strategic Brand Alliances4) Offline & Online marketing strategy and execution.5) Build & grow a strong and capable team of Business Developers, Marketing associates, Stylists, Digital Marketers, Writers and Interns.
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Community Manager | User Acquisition | BdMyntra Aug 2015 - Nov 2015Bengaluru Area, IndiaWorked on acquiring and retaining users on the Myntra social platform .Helped Launch Myntra's new product 'The Style Forum' on the app. Took charge of Internal & External content seeding pre & post Launch of 'Style Forum' and worked on marketing the platform. assisted in AMA's and Product launch marketing.Worked closely with the technical team in understanding user asks and obliterating product faults to create a seamless platform. -
Co FounderLiqaish - Desserts Of Love Jan 2014 - Jul 2015Bangalore, IndiaI co-run a homemade Cupcakes & Pure chocolates business.I manage the Marketing, Business Development and corporate relations for the home brand.I am also actively involved in market research and product improvement.
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Marketing ConsultantTownista Feb 2015 - May 2015Nasscom Offices, Diamond District, Domlur, Bangalore, IndiaMy responsibilities include Ideation and execution for user acquisition Campaigns. This Includes Community building, PR, Community Management follow up and follow through for various campaigns both Online and Offline. It being a start-up, I also help with Business Development. My skill set used is :1) Marketing2) Networking at various levels ( colleges to Industry Influencers )3) Social Media Marketing4) Market Research5) Project Ideation 6) Community Management 7) Business Development
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Pr & Marketing Head898 Steaks & Grills Oct 2014 - Jan 2015Bangaon Area, IndiaMarketing Head My responsibilities Include1) Social media Management, 2)Content writing, 3)Planning and execution of events at the venue, 4)PR, 5) Official Photographer, &6)Service & Product quality Management
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Associate Business Development, Pr And Events ManagerWooplr Jul 2013 - May 2014Bengaluru Area, IndiaWorked on Business Development, directly handling business with clients from project conceptualizing to execution ,follow-ups , client feedback and product improvement. -
Administrative DepartmentUk Ministry Of Defence Mar 2012 - Oct 2012Riyadh, Kingdom Of Saudi ArabiaWas employed at the UK MOD SANGCOM based in Riyadh, Saudi Arabia, where I worked as a passes officer and was responsible for the entire database management for the non-Engineering sectors of the company. Trained on the management of ATHENA - database management software for SANGCOM. -
Event Host, Public SpeakingFreelancer 2007 - 2010Bengaluru Area, IndiaAs a Student, I worked with various companies as a freelance Events host, wherein I dealt with public speaking and running the event for the brand. During this, I worked with prestegious companies like ICICI Bank, Manipal Health, HSBC Banks & ARK Events.
Ruqiya Irum Skills
Ruqiya Irum Education Details
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Business, Management, Marketing, And Related Support Services -
Kamavari Sangha Institute Of Technology ( Ksit )Electrical, Electronics And Communications Engineering -
All India Early Childhood Care & Education ( Aiecce )Diploma In Child Education & Applied Psychology (Teaching) -
Electronics And Communications Engineering -
Merambika School For New AgeGcse -
International Indian School, RiyadhGcse
Frequently Asked Questions about Ruqiya Irum
What company does Ruqiya Irum work for?
Ruqiya Irum works for Zyephr
What is Ruqiya Irum's role at the current company?
Ruqiya Irum's current role is Co-founder @Zyephr | cofounder @Vyapar.
What schools did Ruqiya Irum attend?
Ruqiya Irum attended The London School Of Economics And Political Science (Lse), Mica, Kamavari Sangha Institute Of Technology ( Ksit ), All India Early Childhood Care & Education ( Aiecce ), Dayananda Sagar College Of Engineering, Merambika School For New Age, International Indian School, Riyadh.
What are some of Ruqiya Irum's interests?
Ruqiya Irum has interest in Teaching, Entrepreneurship, Human Rights, Politics, Marketing, Civil Rights And Social Action, Education, Environment, Cycling, Reading.
What skills is Ruqiya Irum known for?
Ruqiya Irum has skills like Market Research, Management, Business Development, Public Relations, Social Media Marketing, Team Management, Leadership, Social Media, Business Strategy, Marketing Strategy, Project Management, Marketing.
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