• Lead product development of Customer Data Platform• Led digital product managers, digital producers and copy writers to define and implement direct channels digital product strategy for Shanghai Disney Resort(SHDR) official website and mobile app.

• Improved PC and Mobile Search experience for Yahoo E-commerce services• Drive the development and product growth of e-commerce mobile apps and mobile SDKs. • Launched Yahoo Shopping iOS app in Dec 2015 and won “the best new app of 2016” on Apple app store. Maintained 4.0+ stars rating.• Managed and drove DAU growth for Yahoo Shopping android app, with million+ downloads and 4.0+ stars rating on Google Play Store.• Launched Yahoo Movie SDK and e-commerce SDK in Yahoo app using AGILE methodology.• Built and drove the deployment of e-commerce search SDK to all Yahoo Taiwan/ Hong Kong e-commerce apps for both iOS and android platforms.

Grew broad audience (IT Professionals specifically) reach and engagement to improve audience’s satisfaction to Microsoft through both online and offline vehicles. Reached over 120K IT professionals in FY2010; Increased IT Professionals’ satisfaction to Microsoft from an index of 100 to 116 (16% growth and 10 points over target)- Improved the end-to-end Microsoft product experience by maintaining Microsoft TechNet, providing a portal with online IT resources of all Microsoft products and by hosting 30+ onsite trainings and 10+ webcasts every year, reaching 3,000+ attendees a year in total.- Drove user engagement events and campaigns to enhance IT Professionals’ product loyalty by building an online community through SNS and creating a direct communications with 2500+ IT Pros.- Business owner (Campaign owner) of Tech∙Days Taiwan, an annual paid three-day event with a scale of 3000 participants, largest IT event in Taiwan. o Responsible for sponsorship content, event pricing and promotion/communication strategy to recruit sponsors and attendee registrations. o With 16-year Tech Days event history, Tech∙Days Taiwan 2009 and Tech∙Days Taiwan 2010 broke many records, including registration (3000 attendee) and sponsorship (70+ sponsors). o Conducted the external/ internal execution and communication plan to successfully achieve the record high attendance even during the worldwide economic depression.

- Planned and executed strategic marketing program through the analysis of Microsoft Office system builder channel behaviors.- Assisted product marketing managers’ marketing tasks, helping POSM production, event logistics, schedule control and BTL of sales programs from product launch events to small business and consumer campaigns.- Administration assistant of 2 business groups (Windows Client and Information Worker) Consolidated team business report and budget control. Warehouse and marketing material management.

Built and grew social platform services (May 2005 - Aug 2006)- Launched Yahoo! Blog in Nov 2005: Cooperated with colleagues overseas and cross-functional teams including engineering, designer, customer service, sales to ensure roadmap development to launch the first blog platform of Yahoo!Taiwan; 48% of market reach rate 6 months after launch.- Conducted online marketing promotions to drive service usage, page views and unique users.- Co-worked with sales planners to customize online advertisement for clients to drive advertisement sales.- Defined internet users’ needs and usages to develop, revamp or maintain Yahoo! services. Media products development and enhancement (Jul 2003 ~ Apr 2005)- Sustained Yahoo! News with 65% of market reach rate, No.1 market position among related services in Taiwan from 2003~2005.- Launched Yahoo! 2004 Olympic event site. (No1 reach rate and ad revenue among Taiwan Olympic event sites in 2004) Online broadcasting of Olympic Games for Taiwan baseball team broke Yahoo! News daily page views record (over 20 million page views a day).- Strategic partnership and sales deal support: responsible for Yahoo! Poll Center Project (co-brand with TVBS) in 2004. Launched customized website for strategic sales deals.- Managed 12 news content providers and more than 100 newsletter content partners through effective communication and working model. Also responsible for Yahoo! News editing outsourcing, including project implement and vender training.