Russell Baker

Russell Baker Email and Phone Number

Chief Executive Officer + Brand Strategist @ Wingard
Russell Baker's Location
Jacksonville, Florida, United States, United States
Russell Baker's Contact Details

Russell Baker personal email

n/a

Russell Baker phone numbers

About Russell Baker

Experienced brand builder with an enterprise-wide mindset enabled by a unique collection of leadership roles across Marketing, Strategy, Sales, and Finance/Accounting.

Russell Baker's Current Company Details
Wingard

Wingard

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Chief Executive Officer + Brand Strategist
Russell Baker Work Experience Details
  • Wingard
    Chief Executive Officer
    Wingard Mar 2019 - Present
    Jacksonville, Florida, Us
    View
  • Wingard
    Chief Strategy Officer
    Wingard Jan 2018 - Present
    Jacksonville, Florida, Us
    Partner with clients to provide marketing strategy and brand development solutions.  This includes helping clients clearly articulate the “Why” and “How” behind their business as well as a focused perspective on “Who” they are targeting and “What” differentiates them from their key competitors.
    View
  • Wingard
    Brand Strategist
    Wingard Oct 2016 - Dec 2017
    Jacksonville, Florida, Us
    View
  • The Coca-Cola Company
    Vice President - Shopper Marketing
    The Coca-Cola Company Feb 2015 - Apr 2016
    Atlanta, Ga, Us
    Led a team responsible for advancing the Shopper Marketing capability across Coca-Cola North America by designing and commercializing innovative Path to Purchase solutions, developing scalable National shopper programs, building strategic partnerships, and expanding proficiency around digital shopper engagement.
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  • The Coca-Cola Company
    Vice President - Sales Capabilities
    The Coca-Cola Company May 2013 - Jan 2015
    Atlanta, Ga, Us
    Led a team of 35 experienced sales associates focused on delivering the selling tools, processes, and training to build the sales acumen and leadership skills of our 10,000+ National/Regional sales associates across North America.
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  • The Coca-Cola Company
    Group Director - Retail Channel Strategy & Planning
    The Coca-Cola Company May 2012 - May 2013
    Atlanta, Ga, Us
    Led a team responsible for developing strategies and annual commercial plans across all U.S. Retail channels to bring brand and portfolio-wide strategic priorities to life with customers through shopper-centric solutions.
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  • The Coca-Cola Company
    Director - Channel Strategy & Planning For Small Format Channels
    The Coca-Cola Company Oct 2009 - Apr 2012
    Atlanta, Ga, Us
    Led a team responsible for developing strategies and commercial plans for key channels, including: Convenience Retail, Drug, and Value. Channel planning efforts were focused on bringing brand and portfolio-wide strategic priorities to life with customers through shopper-centric solutions.
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  • The Coca-Cola Company
    Senior Brand Manager - Coke Zero
    The Coca-Cola Company Feb 2009 - Oct 2009
    Atlanta, Ga, Us
    Led the repositioning and expansion of the U.S. Coke Zero business, which under my leadership delivered three plus years of double digit growth and achieved Billion-Dollar Brand status.
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  • The Coca-Cola Company
    Brand Manager - Coke Zero
    The Coca-Cola Company Sep 2007 - Jan 2009
    Atlanta, Ga, Us
    Led the repositioning and expansion of the U.S. Coke Zero business, which under my leadership delivered three plus years of double digit growth and achieved Billion-Dollar Brand status.
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  • The Coca-Cola Company
    Associate Brand Manager - Diet Coke & Coke Zero
    The Coca-Cola Company Aug 2005 - Aug 2007
    Atlanta, Ga, Us
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  • The Coca-Cola Company
    Principal Auditor - Corporate Audit Group
    The Coca-Cola Company Dec 2001 - Jul 2003
    Atlanta, Ga, Us
    View
  • Deloitte
    Senior Auditor
    Deloitte Aug 1997 - Nov 2001
    Worldwide, Oo
    View

Russell Baker Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Finance And Management
  • University Of Georgia - Terry College Of Business
    University Of Georgia - Terry College Of Business
    Accounting

Frequently Asked Questions about Russell Baker

What company does Russell Baker work for?

Russell Baker works for Wingard

What is Russell Baker's role at the current company?

Russell Baker's current role is Chief Executive Officer + Brand Strategist.

What is Russell Baker's email address?

Russell Baker's email address is ru****@****ive.com

What is Russell Baker's direct phone number?

Russell Baker's direct phone number is +190438*****

What schools did Russell Baker attend?

Russell Baker attended Northwestern University - Kellogg School Of Management, University Of Georgia - Terry College Of Business.

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