Robbie Rusbuldt Email & Phone Number

New York, New York, United States

New York, New York, United States

New York, New York

• Provide strategic direction and oversight for global digital first strategy by creating a more collaborative work force in 30 different countries, improving the digital donor experience, and engaging with program.
• Interviewed key stake holders and facilitated staff discussions to define organizational priorities and assist in the writing of a three year strategic bridge plan
• Implemented OKR (Objectives & Key Results) framework to integrate directly with the strategic plan in effort to define and track organizational objectives and their outcomes
• Identify and improve gaps in core business processes across all teams to reduce staff inefficiencies and optimize output

New York, NY

• Develop strategy for digital transformation (automation, integration, optimization) by identifying gaps in systems and personnel, defining business objectives, and researching market trends
• Leading Salesforce migration project and replatforming of, but not limited to, marketing automation, and payment processing solutions to full deployment in under four months and within budget.
• Created end to end visibility for entire organization to track marketing KPIs, fundraising performance, and finance general ledger, utilizing Salesforce campaign structure
• Launched moves management strategy by defining key donor segments, implementing campaign and behavioral tracking tactics through workflows and marketing automation, defining outbound messaging strategies for all.
• Developed end of year digital campaign to increase funds raised by 40% from previous year
• Managed direct mail program, raising over $250,000 in first year

Richmond, VA

• Use Force.com platform to create custom apps, objects, page layouts and fields to improve event management, onboarding new personnel, and track development and sponsors needs
• Create automated notifications, workflows and triggers to improve operational inefficiencies
• Build custom dashboards and reports to facilitate, programs, sponsorship, marketing and development teams to give new insights and measure campaign success
• Develop new list structures, drip campaigns, landing pages, automation rules and implement lead scoring strategies to best target potential donors and participants through one off and automated email campaigns using.
• Implement development best practices for donor management and tracking, using NGO Connect and automated acknowledgement forms

Richmond, VA

• Develop and organize entire entertainment program for the Anthem Richmond Marathon, Ukrop's Monument Avenue 10K, Anthem Moonlight Ride, and other nationally recognized events
• Create stimulating visual impact at events by placing large quantity signage orders, and building on site structures
• Acquire capital assets that will enhance participant experience at events, improve operational efficiency, and assist in overall marketing strategy

• Brokered distribution deal with mall retailer, Hot Topic, to have debut album sold in over 35 stores along the East Coast
• Booked over 125 shows by routing effective and cost efficient tour plans that targeted specific markets and age groups most beneficial to the band
• Secured press write ups, interviews, reviews, and interest pieces with digital, local, regional, and national publications such as Alternative Press, MTV, Absolute Punk, etc.
• Developed and reconcile a budget for marketing, transportation and capital expenses

• Processed and shipped online orders
• Printed, updated and filed Nielsen Soundscan settlement sheets for artists before and aftertour
• Updated and maintained all artists social media sites

Bachelor Of Science (B.S.), Small Business Administration/Management

Focus in entrepreneurship

Extension Program, Music Business