Rushanth Chandrakumar Email & Phone Number

Ontario, Canada

BRANDING: Developed the end-to-end brand identity of Aislelabs and set up brand guidelines. Worked with marketing, sales, and product teams to ensure consistency across all channels. Experienced across all mediums of brochures, banners, business cards, standees, posters, digital. PRODUCT MARKETING: Worked with the Marketing team and CTO to create new product pages, sales decks, and blog posts for new products and product updates. UI: Worked with developers to create wireframes, mockups of new back-end user pages, visualizations of BI dashboards, architecture of the product, while maintaining brand consistency across icons, images, and color guide for the pages. PRODUCT: Participated in the full software development life cycle (SDLC), worked with product managers, engineers, and QA. UX: Worked with the marketing team to analyze the website architecture and user flows after analysis of heatmaps and session recordings.

UI: Worked on reworking the app to get it up to date with a slicker and streamlined to fit the needs of the users and cut out unnecessary items with user feedback. UX: Improved the apps workflow with user feedback and requests for more user data. BRANDING: Worked on a style guide to fix the overall look and feel of the app by creating icons, images, and other printable items.