Catherine Phifer Email & Phone Number

South Carolina, United States

Charleston, South Carolina, United States

Neology, Inc. is a global technology company headquartered in Carlsbad, California, with manufacturing and operations facilities in North America, Latin America, Europe, and Asia Pacific. We’re partnering with our customers to [re]imagine mobility by combining Artificial Intelligence with state-of-the-art tolling, automated vehicle identification and classification, data processing, and digital payment systems – all delivered with superior service. It’s our mission to help communities around the world enhance mobility, increase sustainability, improve safety, and generate increased revenue.

San Diego, California, United States

Achieve $197M in company-wide recurring savings throughcultural transformation and process/organizationalefficiencies between FY2020 and FY2023. Developed program tracking tools; led cross-workstreamcollaboration; implemented program processes to identifyopportunities, refine initiatives, and validate achievement.

Coordinated the aggregation and publication of all Board of Directors material from key stakeholders.Improved the strategic planning process and developed quarterly assessment briefings & KPI performance reports. Managed priority requests for CEO and executive team; drove resolution across cross-functional challenges and opportunities. Managed special projects for HR, Legal, ESG, Investor Relations, Communications, COVID-19, Programs, CX.

San Diego, California

Propose and manage Commercial Business Strategy with $1M budget in operating costs and $1.5M revenue plan for Fiscal Year 2019; Manage team against revenue targets while remaining under budget. Propose business case for transitioning from perpetual license sales to subscription with eCommerce sales availability; Develop pricing and sales model; Manage product development of subscription capability and delivery ahead of schedule.Develop product roadmap based on customer-defined feature requirements, identified through customer meetings, competitive/market research, and innovation.Identify, propose, and launch new product offerings for new addressable markets. Develop new product copy that focuses on solutions rather than product features; Draft use case content, solutions pages, blog content, and product marketing copy.Manage website redesign through contracted services; Define requirements for Stripe Integration and eCommerce checkout; Launch new website in alignment with Subscription Licensing availability; Transition legacy web content and draft new web content for deployment on new website.Create Google Ad campaigns with +16% CTR and goal of 5%+ conversion; Integrate with Google Analytics and set goals for performance tracking; Create Analytics dashboards for performance insights and optimization.100% on or ahead of plan for Fiscal Year 2019; Deliver 25% increase in sales over FY 2018. Interview, hire, train, and manage one Commercial Account Manager who handles demo and quoting to 100% of customer for both inbound and outbound sales efforts.Leverage Salesforce for opportunity tracking, bookings reporting, and asset management; Generate custom reports and dashboards for real-time performance insight and sales management.Manage development and submission of proposals and contracts related to sales opportunities.Review and approve 100% of quotes generated by Commercial Account Manager(s) and Purchase Orders received from customers.

Reston, Va

Define and implement a documented Content Strategy for OVH US that considers Buyer Personas, the Buyer's Journey, Content Topic/Format, and Delivery channels to effectively attract prospects and convert digital leads. Create and implement processes to source, plan, develop, and deploy thought leadership, product/solution, and evergreen content; Define content Key Performance Indicators (KPIs) and analyze for optimization and promotion. Work closely with Brand and Product & Solutions Marketing to establish content and messaging strategy including product value storytelling, across all levels of the buyer's journey for targeted buyer personas. Maintain and manage content consistency across all properties, media, and messaging. Edit and supply feedback for any copy vendors/partners. Develop and maintain a rolling 12-month content/editorial calendar. Establish and manage a Customer Communication plan enabling regular touchpoints with existing customers to highlight company value and cross-promote marketing activities.

Ashburn, Va

Lead content strategies, marketing messaging, and brand development across multiple mediums including digital, print, advertising, social, and internal messaging.Collaborate with the corporate marketing team and business segments to develop and execute integrated marketing communications programs that effectively achieve business goals.Accountable for the timely design, development, and delivery of effective marketing communications media, content, and tools for TeraLogics. Assist sales and marketing management with the promotional activities involving, external and internal communications, media, and advertising that represent the company's products and services to customers and prospects.Coordinate logistics and execution of TeraLogics domestic and international trade shows.

Sterling, Va

Administrator level access for formatting, building and updating default level Atlassian Confluence Enterprise wiki pages; utilized instructional design principals for the planned development of a new Infrastructure Maintenance Management System manual to be deployed using Atlassian’s Confluence collaborative software. Analyzed end user objectives to ensure proposed designs effectively align with objectives. Managed compliant and competitive Architect/Engineering (AE), USACE proposal submissions for M.C. Dean’s Engineering and Design department; - Designed, developed drafts of each proposal submission; included completion of SF 330 form - Design and draft graphics for use throughout proposals; organization of information to ensure 100% compliance with RFP requirements and other formatting specifications; manage proposal schedule; facilitate kick off, pink team, and red team meetings; facilitate final delivery of proposalsComplete prequalification packages for various M.C. Dean departments; ensure 100% completion of requested data with accurate and relevant information tailored to highlight M.C. Dean’s qualifications and experience

M.S.Ed., Adult Education/ Human Resource Development

Graduated in May 2013 with a Masters in Human Resource Development. Relevant Course work included: -Program Evaluation & Measurement.

B.S., Communication Studies

Minor: Human Resource Development Performance improvement and continuous learning, with a focus on organizational process analysis.