As the Leading Facebook Monetization at Saregama, I oversee the strategic management of our Facebook presence, ensuring effective monetization and maximizing revenue. My expertise lies in developing and implementing monetization strategies that drive revenue growth through Facebook's platform. I have successfully leveraged Facebook's tools and features to optimize content reach, engagement, and monetization opportunities, resulting in increased revenue streams for Saregama.Also, I am leading two crucial aspects of the company's music businessMusic Acquisitions:- I actively research and identify promising music labels, artists, and catalogs that could complement and expand Saregama's diverse music portfolio.- I meticulously study the catalogs of these potential acquisition targets, analyzing their commercial viability, popularity, and fit with Saregama's brand.- When a viable acquisition opportunity is identified, I spearhead the negotiations, structuring mutually beneficial deals to bring these music assets under the Saregama umbrella.Music Distribution:- I oversee the end-to-end distribution of Saregama's vast music catalog, ensuring its availability across digital streaming platforms, physical retail channels, and emerging distribution avenues.- I forge and manage strategic partnerships with major digital service providers, music streaming apps, and retail networks to optimize the reach and visibility of Saregama's music.- I continuously analyze market trends, consumer preferences, and distribution technologies to identify new opportunities and implement innovative distribution solutions.- Recent high-profile distribution I've led include the renowned artists like Kumar Sanu, Arijit Singh, and Ammy Virk etc.Furthermore, I have a strong background in managing copyright infringements. I proactively identify unauthorized usage of Saregama's intellectual property and work closely with legal teams to enforce copyright policies and handle takedown requests.