Rushikesh Kulkarni work email
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Creative Director & Experience Strategists with above 15 yrs. of industry experience leading Digital transformation, Experience Design and Service Design projects for fortune 100 companies in B2b and B2C Segments Lead strategic accounts and long term client projects as a creative director with above 50 Million in total revenue over last 6 yrs Created, lead new capabilities, and services that can be offered to clients. Developed engagement models that drove a revenue of minimum $ 2 Million in the first 2 yrsEvangelized Innovation, design thinking and user centered design methods within organizations. Conducted workshops, setup fast and agile design methods like participatory design, supported by templates, design systems and training for experience designers. Mentored and trained over 100 experience designersDelivered thought leadership and created POVs in areas such as brand loyalty in B2B businesses, Application of Service design approach in Digital transformation, Digital future of asset management business, Humanized experience and role of data sciences and technologyTraveled around the world for business and cross cultural user research. Lead Ethnographic and quantitative research to identify disruptive market segments, pain points and opportunities for strategic and product innovation. Conducted brand assessment and research for brand positioning, competitive analysis, needs assessment, marketing new products concept testing or usability testing Skills: User Centered Design, Needs assessment, Competitive analysis, usability testing, Ethnographic research, Interviews, Market segmentation, participatory design, Disruptive Diagnosis, Heuristic reviews, user interview, Contextual inquiry. Shadowing, ROI Analysis, KPI measurements, Trend analysis Deliverables: Business model canvas, Business case, Service Blue prints, Personas, Actors maps, User Journeys, Creative Brief, POV decks, Sitemaps, Wireframes, Annotation, visual designs Usability reports
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Director Of Customer ExperienceBlue Cross Blue Shield Of Michigan Jul 2021 - PresentDetroit, Michigan, UsI wear many hats, including strategist, facilitator, evangelist, ambassador, educator and experience designer. -
Vp Client Experience | Service Design LeadWellington Management Jan 2021 - Jun 2021Boston, Massachusetts, UsEstablished and evangelized service design practice within the organization to deliver an exceptional outcome for clients, prospects, and internal teams. Lead large transformation initiatives focused on creating value for clients and cost savings for business using a service design approach.Responsible for leading client experience across marketing, sales, and servicing parts of the organization. These included digital interactions and across all channels. Responsible for leading the design of business processes and technology solutions that enabled Wellington team members to serve the clients more efficiently. Lead a team of full-time designers and consultants providing design and technology services on key strategic projects. I established agile design processes and best practices for crafting omnichannel experiences. -
Creative Director Experience Design, Service Design LeadPublicis Sapient Jan 2011 - Jan 2021Boston, Massachusetts, UsLead Experience Design groups and executed large scale Digtial Transformation, Experiene design and Service Design projectsLead the service design group and created new service offerings that allowed Sapient to work with clients in financial services, healthcare, retail, and energy sectors at a more strategic level.Provided strategic and creative directions to clients such as Kimberly Clark, State Street, Fidelity, John Hancock, CITI, Legg Mason, Hartford, MFS, RAM trucks, and many other confidential clients. Created POV decks on various domain areas to showcase thought leadership and engage clients in a conversation that could lead to new business.Responded to RFPs. Lead workshops to understand requirements from the client. Scoped and estimated creative effort for very large scale digital transformation, and experience design projects.Hired talented experience designers, motivated them, and drove their personal growth thereby creating long term business value for Sapient. Created course material and delivered XD training to the team members.Evangelized design thinking though workshops. Established faster user research and experience design processes by creating tools and job aids to work on projects more efficiently.Formulated project approach, lead teams and provided creative directions through discovery, conceptual detail design and implementation stages that included conducting User research, and crafting digital strategy, service Blue prints, creative briefs, personas, user journeys, annotated wireframes, visual designs, prototypes and usability testing. -
Assistant Vice President (User Experience Design)India.Com Sep 2010 - Jan 2011• My role as AVP involved hiring user experience design professionals and setting up a comprehensive team. Establishing processes for design and development of various portals based on user centered design methodology.• Train team members in to user centered design methodology. Conduct workshops to evangelize design thinking in the organization. • Collaborate with agencies to develop India.com brand. Responsible for the entire brand experience across various channels such as TVC, print, mobile web and on social networks. • Formulated product strategies and drive all decisions related to user experience. Lead the User experience design team in the design of portals, blogs, web applications, mobile apps.
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Centre Of Excellence LeadHuman Factors International Apr 2009 - Oct 2010Fairfield, Ia, Us• My role as a Centre of Excellence Lead involved understanding business goals of the client and help to scope innovation and user experience design projects. Help prepare proposals, project planning and estimation to ensure optimal use of resources on the project.• Lead a team on several Innovation, User research, User experience and Persuasive design projects. Conduct fieldwork, analysis, prepare high quality deliverables and present them.• Create UI design, review visual design and prototypes. Conduct usability testing and reviews of products, mobile interfaces, websites and software.• Lead training and development activities. Create content for in-house as well as external training and workshops. Developed usability tools for internal consumption and sales. -
Lead ResearcherHuman Factors International May 2004 - Apr 2009Fairfield, Ia, UsLead and worked on various projects involving use of Design research, User researcher, Ethnographic, and Market research techniques to achieve disruptive Innovation for single or multiple (cross cultural) markets. • Identifying disruptive market segments and trends using a mix of ethnography and market research techniques.• Understand consumer needs, ecosystem, current practices, pain points, attitude and perception, around use of existing products and identify potential barriers for adoption of new products and services using Ethnography, User research and Design research techniques• Conceptualize new products, processes, systems, services, environments, and test them in the market using design research and participatory design and lead user methods.
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Usability AnalystHuman Factors International Sep 2004 - May 2006Fairfield, Ia, Us• Review of existing design and conduct expert review • Collect relevant information from client organization.• Data gathering from users directly or remotely using various methods like Interview, Contextual inquiry, Survey, JAD and Focus group • Preparing Personas and Scenarios. • Performing Task analysis Information and Task Architecture.• Preparing UI wireframes using PowerPoint Visio, and Axure.• Guide Visual design and development team• In person or remote usability testing during various design phases
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Senior ArchitectMahendra Chavan And Asso Mar 2001 - Mar 2005Architecture and interiour design
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PresidentRushikesh Kulkarni And Asso Oct 2001 - May 2004Product design, Architecture design, Interiour design
Rushikesh Kulkarni Skills
Rushikesh Kulkarni Education Details
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Human Factors International (Cua)Hci -
Human Factors InternationalInnovation And Strategy - Design For Big
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Human Factors International (Pet)Persuasive Design- Design For Persuasion Emotion And Trust
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School Of Planning And Architecture, New DelhiIndustrial And Product Design
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School Of Planning And Architecture, New DelhiIndustrial And Product Design
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Shivaji UniversityArchitecture
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Sainik School SataraHsc
Frequently Asked Questions about Rushikesh Kulkarni
What company does Rushikesh Kulkarni work for?
Rushikesh Kulkarni works for Blue Cross Blue Shield Of Michigan
What is Rushikesh Kulkarni's role at the current company?
Rushikesh Kulkarni's current role is CX Director.
What is Rushikesh Kulkarni's email address?
Rushikesh Kulkarni's email address is rk****@****ent.com
What is Rushikesh Kulkarni's direct phone number?
Rushikesh Kulkarni's direct phone number is +164647*****
What schools did Rushikesh Kulkarni attend?
Rushikesh Kulkarni attended Human Factors International (Cua), Human Factors International, Human Factors International (Pet), School Of Planning And Architecture, New Delhi, School Of Planning And Architecture, New Delhi, Shivaji University, Sainik School Satara.
What are some of Rushikesh Kulkarni's interests?
Rushikesh Kulkarni has interest in Education.
What skills is Rushikesh Kulkarni known for?
Rushikesh Kulkarni has skills like User Experience, Usability Testing, User Centered Design, User Interface Design, User Interface, Ethnography, User Experience Design, Design Thinking, Contextual Inquiry, Persona, User Research, Wireframes.
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