Head Of Product Management
CurrentLeading the development of a global omni-channel customer experience at Douglas by integrating the e-commerce platform with in-store operations, collaborating closely with commercial and retail stakeholders. Spearheading the product vision, strategy, and objectives to drive both customer satisfaction and commercial success with a domain of approximately 60 colleagues across Product, UX, and Engineering.Led the redevelopment of mobile apps for Douglas, transforming them into highly successful channels for revenue growth. Launched impactful enhancements focused on consumer growth, personalization, and engagement, significantly increasing the app revenue share and customer lifetime value.Innovating the omni-channel experience to seamlessly connect online and in-store shopping journeys. Developing mobile apps as omni-channel hyper-connectors to offer a unified, personalized shopping experience across all touchpoints.Driving customer retention by delivering inspiring and personalized customer experiences while innovating the loyalty journey. Shaping the AI vision and strategy for the company, advancing GenAI-driven use cases to elevate customer experience and improve operational efficiency.