Rushil Nori Email & Phone Number

Beaverton, Or, Us

Herzogenaurach, Bavaria, De

RESPONSIBILITIES• To build a dynamic team dedicated to driving omni-channel marketplace strategy through cutting-edge consumer and trade zone analytics• To pioneer the development of a groundbreaking geo-spatial data analytical engine, synthesizing 22 datasets to provide unparalleled insights into the US market landscape from a trade zone perspective• To orchestrate the North America Go-To-Market (GTM) strategy, influencing crucial product, brand, and commercial decisions by leveraging deep consumer and marketplace insightsACHIEVEMENTS• Crafted market’s most comprehensive Door Tiering framework, meticulously categorizing over 15,000 Wholesale and competitor doors• Engineered a visionary 6-step Own Retail door expansion strategy, laying the foundation for the 2025-2028 Own retail real estate blueprint• Delivered strategic Marketplace and Host city tiering plans for World Cup 26 and COPA 2024, optimizing product distribution and availability• Created a community strategy catering to Black and Latinx consumers for WHS accounts and Retail doors with a focus on product and story• Championed the development of a cutting-edge geo-spatial mapping tool in collaboration with key third-party agencies and data sources revolutionizing market analysis capabilities.

Herzogenaurach, Bavaria, De

RESPONSIBILITIES• Part of a lean 4-member commercial strategy team supporting the SVP of Wholesale, E-com and Retail with the strategic planning cycles• Program as well as Project managing key North America projects spanning commercial, supply chain and brand marketing and product• Leading the internal consulting function for the commercial channels in terms of project scoping, financial modelling, and project executionACHIEVEMENTS• Created the first dynamic in-house geo-spatial analytics tool for US to identify/forecast market potential at a zip code and block group level• Project managed the US Acceleration/Incremental plans of 2022 and 2023 and delivered upwards of $400M to topline to bridge gap to target• Part of the WHS Strategy team to help formulate the 2023-2028 plans for a $5.2B business. Focus areas being Lifestyle and Sport amplifiers• Formulated the 2023-28 Retail Acceleration plan for a $1.2B business focused on trade zone attack, store expansion plans and profitability • Supported Senior Director of Inventory Management to create a framework to liquidate close to $400M of highly sensitive inventory • North America liaison during Covid to drive Product Supply mitigation efforts. Helped optimize over 20M units of Inventory over 6 months • Developed a Tiering strategy for over 11000 wholesale doors to inform branded space, visual merchandising and activation investments• Commercial strategy liaison for evaluating opportunities and building World Cup 2026, LA 2028 Olympics and COPA America 2024 plans• Supported the new SBP for our sports marketing investments by creating a framework to understand the commercial halo effect • Delivered and contributed to several Board level presentations, CXO visits and Functional lead reviews and several GTM Milestones• Supported the creation of the first Market Intelligence newsletter covering macro events, competitor deep-dives and industry forecasts

Herzogenaurach, Bavaria, De

RESPONSIBILITIES• To develop and advance our brand presence and commercial execution with wholesale partners across digital channels• Partner with WHS sales teams to develop Strategic Account Plans by elevating digital strategy and enhancing operational capability • Collaborate with global and market stakeholders to identify and address key digital opportunities in WHS across all markets.• Project manage key efforts to drive consistency, rigor and efficiency across various operational elements in the WHS-digital ecosystemACHIEVEMENTS • Developed a marketplace mapping model to prioritize from 10 key digital enhancements as well 13 different Wholesale accounts• Led the digital strategy and acceleration efforts for DSG, Kohl’s, Finishline in 2021. Increased traffic to PDP’s by 23% YOY in H1. • Liaised with third party vendors to set up and onboard PDP enhancement, data syndication and data analytics solutions across 6 wholesalers• Automated an analytics tool which incorporated insights from Bazaarvoice (data syndication), Edge (PDP KPIs) and identified opportunities• Responsible for defining a clear scalable process with respect to all Partner Program business development projects.

Herzogenaurach, Bavaria, De

RESPONSIBILITIES• To drive dropship business of 5 key Wholesale accounts through formulating seasonal strategy, assortment planning and operations support• To Identify and develop sales, marketing and promotional opportunities at the category, concept and article level for these accounts• Responsible for weekly product decisions that react to the consumer trends including chasing of product and markdown decisions• Build and leverage relationships with cross-functional teams (i.e. buying, planning, marketing and distribution) and our Global partnersACHIEVEMENTS • Increased dropship business of the 5 Wholesale accounts to $40Million (6X in 16 months) across all product categories. • On-boarded Famous Footwear and DSW to the dropship program by enabling and connecting our ERP systems as well as shared inventory• Streamlined and automated in-season opportunity identification process and closed the loop through an analytics solution• Created the first strategic Account Plans for the dropship program which was then made a mandate for each season thereafter• Automated several operational elements such as linelist creation, delivery reports, insights gathering and KPI tracking

Portland, Or, Us

Helping a young footwear startup with setting up operations and with the launch of their brand during my Master's program

1. Created and executed event marketing strategies for key brands and institutions. 2. Marketing Budget Handled of Key Accounts: $10MKey Projects Led:Project: KBD Juniors Client: Star SportsThe highest rated TV show in its category in 2017http://www.hotstar.com/tv/kbd-juniors/14858 Project Lead: Tha Mattel Scrabble ChallengeClient: Mattel India Pvt LtdAwarded Bronze in the Experiential Marketing Category at WOW Awards Asia 2017http://asia.wowawards.com/wow-awards-page?entry_id=7306Business Development and Projects worked on:Reliance Foundation MattelCokePepsi Nike Jr NBA Star Sports

Greater Chicago Area, Il, Us

1. First Assignment as the Area Sales Manager for Vidharbha region; a region covering 17 districts. Responsible for delivering sales to the tune of $30M annually.2. Lead a team of 5 Sales officers and managed 32 distributors.3. Responsible for leading the territory to the highest Chocolate Market share amongst all territories in the country for 2015.

Greater Chicago Area, Il, Us

1. Recruited as one of the 12 Graduate students under the flagship Management Trainee program across India for the year of 2014.2. Underwent cross-functional stints across Sales, Supply chain and Marketing.

Greater Chicago Area, Il, Us

Project Title: To aid “Profitable rural expansion” in India through designing and piloting an innovative distribution model Market Assessment: Analysed the current cost to serve distribution model of CIL vis-à-vis the competitors Innovative Pilot Model: Designed an innovative distribution model and liaised with stakeholders to pilot the innovative model in rural A.P. Impact: Successfully ran pilot operations in 6 Tehsils in 2 districts with a total coverage of 42 outlets.

Nagpur, Maharashtra, In

Worked with Slum Soccer as a part of my Development of Corporate Citizenship Project. My work included drafting a marketing pitch entailing modes of strategic association between the NGO and the Inidan Football Clubs and the AIFF ( All India Football Association ).

Worked on the performance analysis of Olympic athletes such as Saina Nehwal , Gagan Narang, Mary Kom and over 15 other Indian Olympic Athletes. Involved in analysing of performances of junior athletes and making recommendations to the OGQ board regarding newer inductionsCreated a mechanism to track and analyse the progress of over 20 Indian Olympic Athletes. Worked with the medical team to help develop a structured medical database.

Chennai, Tamil Nadu, In

Worked in the Strategic Sourcing Department and was involved in the development of 20 new parts with suppliers in the Nagpur-Bhandara belt in the fasteners division.Lead Vendor Rationalization project to reduce purchase costs by 21%Worked on the Engine Assembly line of H-4 and H-6 cylinder engines at Pantnagar, Uttarakhand. Involved in the pilot production NGICV - a 10 tonner vehicle ( Next generation Intermediate Commercial Vehicle ) at the Panthnagar plant.

Mumbai, In

Worked as mechanical maintenance engineer at the Catalytic Cracking Unit of the Mumbai refinery of Bharat Petroleum Corporation Limited.Carried out safety checks, troubleshooting, and overhauling of pumps, compressors and blowers positioned at the Catalytic Cracking Unit ( critical function ) of the refinery.

Masters In Sports Product Management, Sports Product Management

Master Of Business Administration - Mba, Marketing

B.Tech, Mechanical Engineering

High School, Science

High School