Mint Farm Films creates unique and compelling sports documentaries and similar content. The biographical focus is on Hall of Fame-caliber athletes, supplemented with additional films on broader issues and historical sports developments. mintfarmfilms.com/

Rush Olson Creative and Sports provides creative advertising services and related content marketing for sports brands and brands that want to be fun like sports. The work crosses the spectrum of integration, including long-form and short-form content creation, big-picture strategy, and event enhancement. Besides doing really imaginative creative work, ROCS makes a great choice for any brand because :• Company principal Rush Olson has spent years working for sports teams at the highest level, including MLB and the NHL franchises, and large-market TV properties. • He knows how tell a brand’s stories to generate the emotional attachments people have for their favorite teams. • He's happy to put the same long hours and hard work into your brand that a sports schedule demands.• He’s done quality work with every size of budget.RushOlson.comFacebook.com/RushOlsonCreativeandSports

I help the Vertical Challenge family ski and snowboard tour communicate its message of fun. My contributions include developing strategies and implementations for both B-to-C (winter sports enthusiasts) and B-to-B (sponsors and partner resorts). We’ve grown the social media following by more than 700% over the last three years and brought in whole new categories of partners eager to engage with the event’s sponsor-friendly audience.

I write about sports, seeking angles other outlets either won't think of or know better than to write. The Fort Worth Weekly is a major market alternative newspaper and offers a great deal of creative freedom, which helps keep the blog exciting.

At FourNine Productions, I work to create and execute innovative television and content ventures. We offer international expertise on the finance, production, marketing, and operational sides of a show, and, most importantly, how those all fit together into a compelling and profitable final product.

I supervised electronic media creation for the marketing department of the Major League Baseball team in a top-five media market. The job required a unique combination of killer creative skills and an insider's understanding of sports.Some notable accomplishments included : 2002 – Realizes the team’s production needs will soon outstrip the capabilities provided by outsourcing many production functions, develops relationship with local production company for reduced price use of equipment, then implements plan to bring many editing functions in-house. The solution saves money and increases productivity.2003 – Makes the Texas Rangers a leader among MLB teams in website video content. Supplements print stories with video content and creates in-depth features for the site.2006 – Foresees the eventual move to high-definition video and, working with a minuscule budget, implements a solution to begin gathering footage in HD. Over the next few years, the decision situates the Rangers in a leadership position as HD becomes predominant in the market.2007 – Creates long-running program for Rangers Foundation to educate schoolchildren about health and fitness. The program utilizes multiple disciplines, including video, web, and event elements.2009 – Implements Rangers FTP site to deliver video and audio content to an increasingly resource-challenged news media. The Rangers become one of the first sports teams to do so.2010 – Proposes solution to integrate video workflow between new scoreboard equipment and existing facilities. Solution is adopted two years later.2011 - Creates the attention-grabbing "My Texas, My Rangers" advertising campaign. The TV spots, billboards, radio commercials and other components showcase fun creative elements conceived to exploit opportunities revealed by unprecedented audience research.

I conceived and executed television and radio advertising campaigns for the world's best known weekly rodeo. The sport lends itself to creativity. You can sell it with teed-off bulls, country music, and world champion cowboys, but also with spots featuring skateboards, monkeys, and hockey announcer Daryl Reaugh.

I called games in multiple sports at all levels of competition, including TCU basketball and baseball, Fort Worth Fire and Fort Worth Brahmas hockey, Fort Worth Flyers NBA D-League basketball, Fort Worth Cats baseball, Fort Worth Cavalry Arena Football, FWISD high school football and basketball, and more.I also served as a producer of the telecasts, and always looked to find ways to bring added value to the station and the teams with which we worked. I spearheaded promotions with TCU and the Fort Worth Fire to drive interest and viewership.

I created advertising campaigns, in-arena features, and other general market outreach. A high point came when I spearheaded the production of a DVD targeted at high profile free agents, three of whom signed with Dallas in 2002.Additionally, I was in charge of much of the Stars' show planning for the opening of the American Airlines Center, including planning for multiple video boards worth of game-night content and creating a video tour of the facility.

As a manager at a sports-intensive independent station, I supervised a department in which we maximized both budget and creativity.My creative team put together tune-in campaigns for the Dallas Mavericks, Texas Rangers, Dallas Stars, Big 12 football and men's basketball, TCU sports, and SMU athletics. We also promoted various entertainment programming. Highlights included :• The Get The Whole Picture Rangers campaign was designed to encourage viewership of new pre- and post-game programming along with the highly rated game broadcasts. • The Professor campaign (see more below) brought instant recognition to the new pre-game show.• The Lassopalooza Western Weekend, in which we created an entire weekend's worth of interstitial programming featuring local celebrities, drew attention to our western-themed block of shows.• The SMU GTE Supreme Challenge, which saw us work with partners at Host Communications, was a multi-faceted promotion to drive basketball attendance and viewership.• In creating the 1999 Dallas Mavericks campaign, we became among the first to put then-rookie Dirk Nowitzki on camera doing commercials.• I worked on multiple projects with local newspaper the Star-Telegram to take advantage of emerging video streaming technology. We worked on several ventures that saw early crossover of TV content to print and the net, including movie reviews and TCU football content.• I partnered with KTCK-AM, Dallas-Fort Worth's longtime sports radio powerhouse, on multiple cross-promotional projects. If it involved the intersection of sports and humor, both sides were keen to work together on it,

Long- and short-form producing, innovative events marketing, and the creation of a regional Emmy-winning public service campaign highlighted a tenure covering both independent and affiliated eras at KTVT.I spearheaded what was likely the first local sporting event streamed live on a North Texas media outlet's website - the finals of the station's Beat The Pro golf event in 1997.

I served an internship in the KXAS sports department, working on the presentation of a wide variety of sports. A highlight included a trip to Dallas Cowboys training camp, then held in Thousand Oaks, California.