Rush Pathak Email & Phone Number

Auckland, NZ

New Zealand

Fiji

Led the digital transformation of the National Tourism Board, for the Republic of Fiji Islands.My role is to centralise the functions of global digital marketing across the business. My focus is delivering improved (and where required, new) systems, processes, people and culture.My team oversee Global Social Media, Website and Technology, Marketing.

Sydney, Australia

Managing a small and dynamic team, I led the Department's strategic use of digital and social media to communicate the NSW Government's strategic plans and policies across the state, to an audience size of over 8 million residents.Our team leveraged first and third-party data to split-test creative and messaging, and leaned into behavioural economics.

Sydney, Australia

Sydney Area, Australia

I was rehired by News Corporation Australia (News Corp) to help develop their strategic framework for use of social media.The organisation had recently centralised multiple mastheads and the organisation was beginning to shift their content behind a paywall.My role was to develop the social media strategy for News Corp's new digital publications. I trained.

Cairns, Queensland, Australia

I managed the end-to-end digital marketing and social media for Australia's largest Regional Tourism Organisation.Leading a small team, I delivered digital experiences and executed a multitude of performance marketing and social media campaigns to both domestic and international audience groups across the APAC, US, UK, EU, JP, CN,IN and MENA markets.Our.

Cairns, Queensland, Australia

• Responsible for providing existing content assessments, new content proposals and commercial opportunities based on current industry, search engine, social media and mobile trends to drive content and product innovation
• Develop, implement and contribute to The Cairns Post Media Group’s (CPMG’s) digital product strategy
• Oversee, develop, implement and manage CPMG’s and associate brands search engine, social media and analytical optimisation with key strategic priorities to increase user engagement, generate revenue and drive traffic.
• Continued performance management and growth of CPMG’s online communities across all masthead titles through marketing activities across the board
• Liaise with, and advise internal + external stakeholders of best practice SEO, SMO, SEM and analytics when developing digital marketing innovations and implementation
• Provide accurate, timely and concise web evaluation reports to internal stakeholders as required

Wellington Racing Club, Trentham Racecourse

• Website management and creation of marketing and promotional collateral for Racing, Trentham Gardens and administration across both print and online platforms
• Report directly to the Sponsorship & Promotions Manager and the Chief Executive, alongside Racing Operations Manager, Manager Trentham Gardens
• Assist in updating pricing, modeling, and strategic planning relating to the organization
• Work directly with Sponsorship & Promotions Manager on improvements to existing events and race meetings that they are aligned to via event marketing activities across various platforms
• Conduct race meetings, attract and service patrons who attend and generate profits to support the industry
• Promote, sell and deliver services as appropriate for scheduled race days and associated events