Rush Pathak Email & Phone Number

Auckland, Nz

New Zealand

Fiji

Led the digital transformation of the National Tourism Board, for the Republic of Fiji Islands.My role is to centralise the functions of global digital marketing across the business. My focus is delivering improved (and where required, new) systems, processes, people and culture.My team oversee Global Social Media, Website and Technology, Marketing Automation and Performance Marketing for international markets across AU, NZ, US, UK, DACH, JP, SG, CN, IN.I have built a lean, dynamic team, directly leading a Social Media Manager and Website Manager and work in across-functional team environment across other Brand, Marketing, ICT and international teams.I developed our social media, digital, email and global performance marketing strategy, as well as the systematic processes to deliver our content, at-scale. This includes the quality assurance and brand safety of content and building the capabilities of my team, to be the internal champions of change.My team manage top-of-funnel activity across multiple channels, to grow brand "Fiji". We map audience journey sand use storytelling techniques and automation to deliver premium branded content at each touchpoint, drawing audiences closer to the destination.I have fiscal responsibility and report directly to the CMO and CEO of Tourism Fiji.

Sydney, Australia

Managing a small and dynamic team, I led the Department's strategic use of digital and social media to communicate the NSW Government's strategic plans and policies across the state, to an audience size of over 8 million residents.Our team leveraged first and third-party data to split-test creative and messaging, and leaned into behavioural economics insights to shape the paid, owned and earned communications program of work for the Department.I acted as a conduit between Public Affairs, External Engagement, Corporate Affairs, Policy and Strategy and Senior Executive Leadership teams to strengthen collaboration and grow the organisation's digital capabilities and communications effectiveness. We were a small and in-demand team, in an organisation of over 2000 people.My team led the strategic social media, paid, owned and marketing automation activity of the Department and managed a variety of websites and the respective multi-variate testing of messages to help drive deeper connections with audiences and build stronger partnerships with stakeholders.

Sydney, Australia

Sydney Area, Australia

I was rehired by News Corporation Australia (News Corp) to help develop their strategic framework for use of social media.The organisation had recently centralised multiple mastheads and the organisation was beginning to shift their content behind a paywall.My role was to develop the social media strategy for News Corp's new digital publications. I trained journalists on how to transfer print material into packaged articles online, for promotion across social media.I listened to and engaged with our audiences online, to deliver insights to journalists on how to tell stories to move a customer down a path-to-purchase.We managed 23 masthead publications and social media played a core role in delivering premium content for the business, ultimately increasing subscribers to their publications (10% increase in six months).

Cairns, Queensland, Australia

I managed the end-to-end digital marketing and social media for Australia's largest Regional Tourism Organisation.Leading a small team, I delivered digital experiences and executed a multitude of performance marketing and social media campaigns to both domestic and international audience groups across the APAC, US, UK, EU, JP, CN,IN and MENA markets.Our focus was on top-of-funnel activity, to differentiate the Tropical North Queensland region from the rest of Australia, to international audiences.We used primary research to understand the needs of our audiences and packaged content to showcase the breadth and depth of experiences across the region.Our marketing efforts meant we were the No.2 destination for international visitors into Australia. No.1 was Sydney, as that's where everyone fly's into. Everybody wants to see the Sydney Opera House first, before they see the Great Barrier Reef. Go figure. :)

Cairns, Queensland, Australia

•Responsible for providing existing content assessments, new content proposals and commercial opportunities based on current industry, search engine, social media and mobile trends to drive content and product innovation•Develop, implement and contribute to The Cairns Post Media Group’s (CPMG’s) digital product strategy•Oversee, develop, implement and manage CPMG’s and associate brands search engine, social media and analytical optimisation with key strategic priorities to increase user engagement, generate revenue and drive traffic.•Continued performance management and growth of CPMG’s online communities across all masthead titles through marketing activities across the board•Liaise with, and advise internal + external stakeholders of best practice SEO, SMO, SEM and analytics when developing digital marketing innovations and implementation•Provide accurate, timely and concise web evaluation reports to internal stakeholders as required•Liaise with internal stakeholders to monitor and develop strategies to drive growth across key digital metrics •Ensure marketing, content and functionality initiatives are implemented to continually address key strategic priorities •Development of high‐end content and audience engagement strategies•Liaise with relevant internal and external stakeholders to ensure revenue targets are met and potential revenue opportunities are identified and developed•Liaise with relevant internal and external stakeholders to ensure all forecasting, campaign briefs and proposals are accurate and timely through best practice•Moderate and mediate relationships between CPMG and online communities•Utilize emotional intelligence to create, execute, advise and maintain community relationships through new content, interactions and tactics•Accurately compile valid key data to measure the success of community dialogue

Wellington Racing Club, Trentham Racecourse

• Website management and creation of marketing and promotional collateral for Racing, Trentham Gardens and administration across both print and online platforms• Report directly to the Sponsorship & Promotions Manager and the Chief Executive, alongside Racing Operations Manager, Manager Trentham Gardens • Assist in updating pricing, modeling, and strategic planning relating to the organization• Work directly with Sponsorship & Promotions Manager on improvements to existing events and race meetings that they are aligned to via event marketing activities across various platforms• Conduct race meetings, attract and service patrons who attend and generate profits to support the industry• Promote, sell and deliver services as appropriate for scheduled race days and associated events• Promote race day related events and packages, planning and organising events in advance of race day and coordinating such events on the day• Work directly with the Sponsorship & Promotions Manager on the planning, organization, marketing and logistics of each event• Coordination and direction to third party contractors, suppliers, partners, entertainers, vendors, exhibitors regarding the needs of the club and the best running of the event • Close involvement in client liaison, bookings and sales process as appropriate for individual events • Database collation and management• Organisation of delivery schedules, installations, placing of services etc. • Event Wrap & Review• Coordination with contractors, suppliers, partners, entertainers, exhibitors and staff, invoicing and final wrap ups and reviews following each event• Conduct feedback process with clients, contractors, suppliers, entertainers and exhibitors • Report to Sponsorship & Promotions Manager with results• Review event with Sponsorship & Promotions Manager with improvements etc. for subsequent events