Ruslan Larin Email & Phone Number

Moscow, Ru

We help 3000 companies hire and pay freelancers, influencers, agents and performers easily and compliantly, regardless of their tax and residency status for more than 10 years in 190 countries.#1 B2B Fintech service in Russia 2024#2 HRtech service in Russia 2024

Nicosia, Nicosia, Cy

MyGig.ru — #1 platform for part-time jobs in Russia, connects self-employed workers of mass professions with network enterprises (Retail, Delivery, E-grocery).- 500 000+ users on the platform (x10 growth) - Top-5 food retailers among the clients (x2 growth)- 38+ regions of presence and 1000+ orders every day

1cupis.ru — fintech project providing online transactions for 10 of 16 legal bookmakers of Russia: 4+ million users and >7 million money operations monthly, 2015-2021.Achievements:1. Overachieved marketing plan for B2C revenue growth 12 consecutive months by an average of 135% — 22+ million rubles ($300k) of additional net profit on a year-end total via mobile app CUPIS Wallet.2. 2019: built up marketing mix and assembled team from scratch. 3 new sites, 2 hero videos, 1 redesign and more than 750k activated target audience through out all channels (Direct, Performance, Brand Marketing).3. 2020: strengthened up the fundamentals of Product & Analytics + CRM + Paid Search & Media. Added Affiliate & Influence Marketing (CPA / CPI + KPI and B2B cross-promo) to the mix with the ROI positive outcome of +4000 leads already in the pilot month.4. Crafted and promoted HR Brand both online and offline from ground zero. Case: 436 contacts of Java developers with the conversion rate of 19,8% from only one IT event and one month of preparations (Event Marketing).5. Initiated, designed and implemented end-to-end analytics for data-driven marketing and LTV. Non-standard cross-platform custom solution due to the business model aspects and information security requirements (Google Analytics + AppsFlyer + Firebase > OWOX BI > Google BigQuery > Yandex ClickHouse, Vertica > Tableau).

- tripbay.ru — online search and booking of tailor-made active sea trips.- chocolub.ru — elite chocolate sets for sale on subscription model basis. - lightwoodshop.ru — handmade wooden lamps webshop and wholesale.Achievements:1. Developed the concept, structure and positioning of the company’s 3 projects for investments.2. Prepared and arranged the startups for launch on both product and marketing sides. Assembled teams, brought to life and tested the stakeholders’ vision on practice 3 times.3. Invented and executed digital strategy to push the projects forward from scratch to first sales and further scaling through building up business processes and management systems.Assignments:- Hired, trained and managed the insource team of 3 professionals. Searched, evaluated, contracted and led the outsource team (goal setting, KPIs, briefs and specs, execution management).- Formed and performed sales plans & marketing funnels. Segmented and lead generated target audiences to meet the target numbers. Tested new product hypotheses, advertising channels, acquisition and activation mechanics (JTBD, CJM, MVP / RAT, AIDA, NPS / CSI, MVT, A/B, HADI, RACE).- Planned, prepared, launched and evolved online ads campaigns. Orchestrated, monitored and manually controlled if required: SEM / PPC, SMM (Yandex Direct, Google Ads, Facebook Ads, Instagram, VK Ads, MyTarget), web analytics tools (Yandex Metrika, Google Analytics).- Reported and accounted for digital marketing & sales efficiency metrics (ROMI, CAC, CR, CPS, CPO, CPA, CPL) both for correct operational management and the strategic overview & tactical decisions on a regular basis: weekly, monthly, quarterly. - Implemented marketing services (CRM, SMS, Email, Push, lead and opt-in forms, funnels, widgets) and analytical toolkit (YM, GA, FB, VK, MT tags and pixels).- Developed SEO & SMO content marketing. Coordinated creative generation, production and publication of product & sales content on time & budget.

Pons.ru — electronic cigarettes and vaping liquids market leader with a share of 90% in Russia, 2009-2017.Achievements:1. Relaunched company's digital sales & marketing in 4 month: released 4 mono-brand sites, prepared 1 online store from scratch (E-commerce, FMCG, O2O / Omnichannel).2. Developed and implemented new brand & media promotional strategy despite the legislative limitations (new product "Sin Story"). In 3 weeks after the campaign was launched the traffic for https://vk.com/sinstory reached 35 000 to 55 000 daily (SMM, OLV, Influence Marketing).3. Invented, planned and performed the Event Marketing series of 4 vaping degustations and 2 show-parties held in Moscow's leading vape shops to support product sales & distribution and enhance Influence Marketing campaign online (PR, Event Marketing). Responsibilities: - Optimized the existed and launched new digital projects.- Developed the concept and structure of the projects.- Developed the communication strategy and marketing campaigns.- Prepared and performed creative & content plan and marketing.- Set up and produced required storyboards & specifications.- Was totally in charge of projects' time & budget planning.- Coordinated the results of both online and offline campaigns (SMM, PR, Event, Influence Marketing, remarketing and targeting).- Cooperated with the marketing team; led the IT & digital team (team of 5 people, not counting the external contractors).- Negotiated with the outsources and partners engaged.- Analyzed and optimized the KPIs involved.Samples of work:- https://marvelapp.com/262355d/screen/17128645 — UIX prototype of one of the brand sites.- https://marvelapp.com/jhdfd0/screen/16684174 — UIX prototype of the online store.

Москва, Ru

SpaceshipApps.ru — boutique agency focused on developing and promoting iOS & Android for startups.Achievements:1. Started a company from ground zero: built up all the commercial activities within a year and managed to keep it as one of the market leaders for a several years afterwards.2. Formed and managed team with 7 of 10 people worked remotely on KPI, partly in different time-zones; core team members stayed with the company for 3 years on the average; 50% of first time clients retained.3. Developed mobile applications including for A-class customers (more than 50 projects in 5 years), released multipurpose box solution for businesses (SaaS B2B), launched own iOS game and earned "Game Of The Week" + "New & Noteworthy" awards from Apple. Responsibilities: - Developed the brand concept, positioning, commercial and marketing strategy.- Designed the processes and performed the necessary activities to bring them to life.- Formed the team of professionals. Up to 5 in direct subordination, up to 20 people in general lead.- Determined product and service pricing, worked on optimizing profits and expenses.- Provisioned sales & marketing plans. Built up sales & marketing systems to meet the target numbers.- Set up the KPIs and motivational schemes. Organized internal and external flows & processes.- Prepared and launched ad campaigns (SEM, SMM, SEO). Ensured the metrics met (CRR, ROI, LTV).- Was involved in personal sales and negotiations with top client company leaders.- Was in charge of budgeting and financial management, including P&L and tax issues.- Managed administrative and team interactions. Conducted full business development.Portfolio in russian, 2015 edition: https://goo.gl/N81DAT

Pons.ru — electronic cigarettes and vaping liquids market leader with a share of 90% in Russia, 2009-2017.Achievements:1. Started the online affiliate marketing program from scratch and developed it up to annual turnover of 150 million rubles ($4,5m) on the first year. Evolved into separate business unit.2. Discovered and successfully expanded the new sales market of Kazakhstan to annual turnover of 40 million rubles ($1,2m) on the first year. Performed go-to-market in Ukraine.3. Launched a new product online (female electronic cigarettes Pons Slim) and contributed to go-to-market in Russia. Built up digital brand, sales & marketing from ground zero.4. Raised the conversion rate and increased the online sales volume of the flagship site Pons.ru and the affiliate marketing site Ponsshop.ru up to 60% without changing the quality and/or the amount of traffic.5. 30 million people were engaged by Pons digital ads on the first year. Proud to take part and play a role in that early period of company and market establishment.Responsibilities:- Took part in company strategy development, planning and organizing business units.- Performed full tactical and operational management of the affiliate marketing branch.- Built up and led a team of digital department (up to 5 people in direct subordination). - Set up and implemented KPIs together with motivational and incentive schemes.- Prepared and introduced forms of business reports, analytics and statistics.- Coordinated abroad offices (Kazakhstan, Ukraine) with the Moscow headquarters.- Negotiated with key partners and affiliates on behalf of the company.- Controlled remote contractors and freelancers on their obligations.- Developed long term and mutually beneficial relationship with counterparties.- Optimized digital presence & reputation: brand image and positive awareness online.- Solved marketing, administrative, HR and related issues in my domain. - Provided efficient project & product management.

Специалист, Регионоведение / Мировая Экономика

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