We help 3000 companies hire and pay freelancers, influencers, agents and performers easily and compliantly, regardless of their tax and residency status for more than 10 years in 190 countries.#1 B2B Fintech service in Russia 2024#2 HRtech service in Russia 2024

MyGig.ru — #1 platform for part-time jobs in Russia, connects self-employed workers of mass professions with network enterprises (Retail, Delivery, E-grocery).- 500 000+ users on the platform (x10 growth) - Top-5 food retailers among the clients (x2 growth)- 38+ regions of presence and 1000+ orders every day

1cupis.ru — fintech project providing online transactions for 10 of 16 legal bookmakers of Russia: 4+ million users and >7 million money operations monthly, 2015-2021.Achievements:1. Overachieved marketing plan for B2C revenue growth 12 consecutive months by an average of 135% — 22+ million rubles ($300k) of additional net profit on a year-end total via mobile app CUPIS Wallet.2. 2019: built up marketing mix and assembled team from scratch. 3 new sites, 2 hero videos, 1 redesign and more than 750k activated target audience through out all channels (Direct, Performance, Brand Marketing).3. 2020: strengthened up the fundamentals of Product & Analytics + CRM + Paid Search & Media. Added Affiliate & Influence Marketing (CPA / CPI + KPI and B2B cross-promo) to the mix with the ROI positive outcome of +4000 leads already in the pilot month.4. Crafted and promoted HR Brand both online and offline from ground zero. Case: 436 contacts of Java developers with the conversion rate of 19,8% from only one IT event and one month of preparations (Event Marketing).5. Initiated, designed and implemented end-to-end analytics for data-driven marketing and LTV. Non-standard cross-platform custom solution due to the business model aspects and information security requirements (Google Analytics + AppsFlyer + Firebase > OWOX BI > Google BigQuery > Yandex ClickHouse, Vertica > Tableau).

- tripbay.ru — online search and booking of tailor-made active sea trips.- chocolub.ru — elite chocolate sets for sale on subscription model basis. - lightwoodshop.ru — handmade wooden lamps webshop and wholesale.Achievements:1. Developed the concept, structure and positioning of the company’s 3 projects for investments.2. Prepared and arranged the startups for launch on both product and marketing sides. Assembled teams, brought to life and tested the stakeholders’ vision on practice 3 times.3. Invented and executed digital strategy to push the projects forward from scratch to first sales and further scaling through building up business processes and management systems.Assignments:- Hired, trained and managed the insource team of 3 professionals. Searched, evaluated, contracted and led the outsource team (goal setting, KPIs, briefs and specs, execution management).- Formed and performed sales plans & marketing funnels. Segmented and lead generated target audiences to meet the target numbers. Tested new product hypotheses, advertising channels, acquisition and activation mechanics (JTBD, CJM, MVP / RAT, AIDA, NPS / CSI, MVT, A/B, HADI, RACE).- Planned, prepared, launched and evolved online ads campaigns. Orchestrated, monitored and manually controlled if required: SEM / PPC, SMM (Yandex Direct, Google Ads, Facebook Ads, Instagram, VK Ads, MyTarget), web analytics tools (Yandex Metrika, Google Analytics).- Reported and accounted for digital marketing & sales efficiency metrics (ROMI, CAC, CR, CPS, CPO, CPA, CPL) both for correct operational management and the strategic overview & tactical decisions on a regular basis: weekly, monthly, quarterly. - Implemented marketing services (CRM, SMS, Email, Push, lead and opt-in forms, funnels, widgets) and analytical toolkit (YM, GA, FB, VK, MT tags and pixels).- Developed SEO & SMO content marketing. Coordinated creative generation, production and publication of product & sales content on time & budget.

Pons.ru — electronic cigarettes and vaping liquids market leader with a share of 90% in Russia, 2009-2017.Achievements:1. Relaunched company's digital sales & marketing in 4 month: released 4 mono-brand sites, prepared 1 online store from scratch (E-commerce, FMCG, O2O / Omnichannel).2. Developed and implemented new brand & media promotional strategy despite the legislative limitations (new product "Sin Story"). In 3 weeks after the campaign was launched the traffic for https://vk.com/sinstory reached 35 000 to 55 000 daily (SMM, OLV, Influence Marketing).3. Invented, planned and performed the Event Marketing series of 4 vaping degustations and 2 show-parties held in Moscow's leading vape shops to support product sales & distribution and enhance Influence Marketing campaign online (PR, Event Marketing). Responsibilities: - Optimized the existed and launched new digital projects.- Developed the concept and structure of the projects.- Developed the communication strategy and marketing campaigns.- Prepared and performed creative & content plan and marketing.- Set up and produced required storyboards & specifications.- Was totally in charge of projects' time & budget planning.- Coordinated the results of both online and offline campaigns (SMM, PR, Event, Influence Marketing, remarketing and targeting).- Cooperated with the marketing team; led the IT & digital team (team of 5 people, not counting the external contractors).- Negotiated with the outsources and partners engaged.- Analyzed and optimized the KPIs involved.Samples of work:- https://marvelapp.com/262355d/screen/17128645 — UIX prototype of one of the brand sites.- https://marvelapp.com/jhdfd0/screen/16684174 — UIX prototype of the online store.

SpaceshipApps.ru — boutique agency focused on developing and promoting iOS & Android for startups.Achievements:1. Started a company from ground zero: built up all the commercial activities within a year and managed to keep it as one of the market leaders for a several years afterwards.2. Formed and managed team with 7 of 10 people worked remotely on KPI, partly in different time-zones; core team members stayed with the company for 3 years on the average; 50% of first time clients retained.3. Developed mobile applications including for A-class customers (more than 50 projects in 5 years), released multipurpose box solution for businesses (SaaS B2B), launched own iOS game and earned "Game Of The Week" + "New & Noteworthy" awards from Apple. Responsibilities: - Developed the brand concept, positioning, commercial and marketing strategy.- Designed the processes and performed the necessary activities to bring them to life.- Formed the team of professionals. Up to 5 in direct subordination, up to 20 people in general lead.- Determined product and service pricing, worked on optimizing profits and expenses.- Provisioned sales & marketing plans. Built up sales & marketing systems to meet the target numbers.- Set up the KPIs and motivational schemes. Organized internal and external flows & processes.- Prepared and launched ad campaigns (SEM, SMM, SEO). Ensured the metrics met (CRR, ROI, LTV).- Was involved in personal sales and negotiations with top client company leaders.- Was in charge of budgeting and financial management, including P&L and tax issues.- Managed administrative and team interactions. Conducted full business development.Portfolio in russian, 2015 edition: https://goo.gl/N81DAT

Pons.ru — electronic cigarettes and vaping liquids market leader with a share of 90% in Russia, 2009-2017.Achievements:1. Started the online affiliate marketing program from scratch and developed it up to annual turnover of 150 million rubles ($4,5m) on the first year. Evolved into separate business unit.2. Discovered and successfully expanded the new sales market of Kazakhstan to annual turnover of 40 million rubles ($1,2m) on the first year. Performed go-to-market in Ukraine.3. Launched a new product online (female electronic cigarettes Pons Slim) and contributed to go-to-market in Russia. Built up digital brand, sales & marketing from ground zero.4. Raised the conversion rate and increased the online sales volume of the flagship site Pons.ru and the affiliate marketing site Ponsshop.ru up to 60% without changing the quality and/or the amount of traffic.5. 30 million people were engaged by Pons digital ads on the first year. Proud to take part and play a role in that early period of company and market establishment.Responsibilities:- Took part in company strategy development, planning and organizing business units.- Performed full tactical and operational management of the affiliate marketing branch.- Built up and led a team of digital department (up to 5 people in direct subordination). - Set up and implemented KPIs together with motivational and incentive schemes.- Prepared and introduced forms of business reports, analytics and statistics.- Coordinated abroad offices (Kazakhstan, Ukraine) with the Moscow headquarters.- Negotiated with key partners and affiliates on behalf of the company.- Controlled remote contractors and freelancers on their obligations.- Developed long term and mutually beneficial relationship with counterparties.- Optimized digital presence & reputation: brand image and positive awareness online.- Solved marketing, administrative, HR and related issues in my domain. - Provided efficient project & product management.