Ruslan Shafeev Email & Phone Number

Moscow, Russia

• Responsibilities:
• Establishment and implementation of the dealer network development strategy in Russia, Kazakhstan, Belarus and other CIS countries;
• Global dealers’ architectural and operational standards compilation to local requirements;
• Digitalization of business processes both within the company and for relationships with dealers and vehicles buyers. Development of tablet PC applications;
• Dealer profitability monitoring, development of the improvement action plans for lossmaking companies;
• Development and management of dealers’ KPI monitoring process and risk assessment;

Moscow, Russia

• Responsibilities:
• Ramp up of wholesale and retail sales as well as market share in the region of responsibility;
• Assessment of the region's potential based on AEB and WEBMIS data;
• Dealers business processes improvement through action plans creation and implementation monitoring;
• Monitoring of brand promotion activities, launch of new car models and dealers’ operational marketing;
• Monitoring the dealers’ stock and developing programs to increase turnover;

Moscow, Russia

• Responsibilities included two functions:Product marketing of Yamaha boats and boat engines:
• Market and competitors analysis, sales forecast;
• Development and implementation of a promotion strategy to increase market share (ATL, BTL, digital projects with dealers and partners);
• Launch of new products and models. Positioning and price policy development;
• Organization of national events - test drives, press tests, press seminars, exhibitions, trainings, dealer meetings and conferences;
• Development of the collaboration program with local boat builders;

Moscow, Russia

• Responsibilities:
• Procurement in Europe, Asia and Russia;
• Stock monitor and supply of material and spare parts for the production;
• Search for new suppliers, participation in exhibitions, negotiation and draft of international contracts. Monitor of the fulfillment of agreement obligations, resolve of quality claims;
• Interaction with the logistics department and customs brokers;
• Preparation of the procurement plan, budgets and monthly reports for the German headquarters;