As a community manager, I was responsible for managing and maintaining company’s social media presence in Canada with a focus on the Carat brand. After examining an agency’s past performance on social networks, I developed and implemented social media and editorial strategies including the creation of an editorial calendar, a graphic charter, and a netiquette. I managed Facebook, Twitter, LinkedIn and Instagram accounts in English and French. I also conducted a social media monitoring. Each week I analyzed a social media performance, evaluated the effectiveness of a previously posted content and provided social media reports. To attract new followers and increase social engagement, I was constantly looking for innovative and original social media ideas and proposed creative content solutions.

At All.Biz, an international e-commerce website, I led an advertising department. To optimize operational efficiency I conducted an audit of internal and external business department processes. After that, I focused on the main executive task: become a number one e-commerce website in the business category and increase the company’s market share. To reach these strategic goals I united the resources of an advertising department with marketing, content and SEO departments. This helped me to build a new website image as a market leader among advertisers. I adjusted commercial policy and conducted strategic negotiations with the major players in the ad market.I believe that the core of a business is the relationships. Building great relationships with clients along with creating a strong company’s brand image allowed me to substantially increase the number of advertisers and financial results.

But it couldn’t be done without an integrated team of advertising department that was standing behind and contributed to the final result. Managing the team of 6 people I provided them with challenging tasks, listened to their ideas, gave feedback and informed about the company's and department's goals.

In two years All.biz got the first place in Ukraine among the business websites. I reached my goal. Though, it was time to move on in my professional career. My next milestone was to master Marketing.

I joined the United Media Holding as a Digital Advertising Coordinator. My primary responsibilities were to hold negotiations with advertisers, plan and implement online advertising campaigns and analyze their results. To optimize the collaboration with digital advertising agencies I introduced, developed and implemented the online interactive platform. This platform made the ad reservation process faster and more convenient, which increased the number of advertisers.

In a year, I took the functions of the Deputy Head of Advertising. In this new role, I directed advertising activities on 27 websites, both company owned and outsourced. I also managed the regional ad traffic on social networks such as MySpace, Facebook, Vkontakte, Odnoklassniki, and LiveJournal. I established department goals, prepared a communication plan, approved the budget and formed the team. To increase the number of sales, I focused on two areas: expansion of the number of outsourcing websites for ad selling and augmentation of advertising volume on these websites. I developed strategic partnerships with advertisers and held negotiations with owners of various websites. As a result, I increased the ad sales volume and strengthened the company's position in the advertising market.

In the Kyiv Post newspaper, I was an advertising coordinator in which I acquired an extensive experience in media planning, media audience analysis, and advertising placement. I developed and successfully applied the strategy of ad placement that focused on sponsorship of the economic reviews. That helped me to considerably increase advertising sales. 



To attract new categories of advertisers I introduced and developed a special section in the newspaper. The target audience was the middle- and top-level management. The section contained information about exhibitions, business trainings, seminars, foreign language courses and MBA programs. I was responsible for the design as well as for the content of this section both paper and digital versions. Due to this new section, I was able to attract new advertisers and enlarge the client’s database. During 2004 and 2005 I managed the project Kyiv Post Employment Fair, which gained an excellent reputation among human resources managers and helped generate the additional revenue for the company. (Please see details in the projects’ section below)

When I started to work at DHL Freight as a sales representative, I already had a solid sales background, specifically in product sales. In DHL, I had to sell the logistic services such as freight delivery, customs brokerage, and warehouse storage. This challenge motivated me to learn and apply new sales techniques applicable to B2B service selling. 

I built and developed a database of local and international clients. I also served as a liaison between the company’s regional and international offices. During my work at DHL, I signed contracts with several well-known key customers who became the company’s loyal clients for a long period.

As a chief accountant, I was responsible for all accounting activities of the company.- Prepared financial statements and reports- Maintained general ledgers, accounts receivable, depreciation, cost, property, and operating expenses- Performed the entry and maintenance of accounting records- Prepared, verified and processed all employee payroll payments.