In his practice, The Writers Studio, Russ has been fortunate to serve a variety of organizations. His clients value him for his comfort in managing communications initiatives; for his research, writing, and editorial skills; for his dedication to deadline; for his experience serving as an extension of in-house communication staffs; for his ability to bring together marketing talent and internal constituencies; and for his ability to organize and direct projects and other communications staff… Show more In his practice, The Writers Studio, Russ has been fortunate to serve a variety of organizations. His clients value him for his comfort in managing communications initiatives; for his research, writing, and editorial skills; for his dedication to deadline; for his experience serving as an extension of in-house communication staffs; for his ability to bring together marketing talent and internal constituencies; and for his ability to organize and direct projects and other communications staff members. He has delivered writing services, and marketing & communications consulting, to clients in a host of industries, large and small, corporate and nonprofit, private and government –– with a specialization in healthcare, information technology, science and academia. The writing and creative style of his studio adapts easily to the various goals of his clients. Show less

As Communications Coordinator at HealthShare Exchange (HSX), I was responsible for a full range of marketing, public relations, and professional and consumer content, including media monitoring/media relations with press outreach and brand initiatives; mail list, web/online, social media, and collateral maintenance; special event/presentation/conference arrangement and award-applications; advertising management; direct member/constituent communications; development/advancement/fundraising… Show more As Communications Coordinator at HealthShare Exchange (HSX), I was responsible for a full range of marketing, public relations, and professional and consumer content, including media monitoring/media relations with press outreach and brand initiatives; mail list, web/online, social media, and collateral maintenance; special event/presentation/conference arrangement and award-applications; advertising management; direct member/constituent communications; development/advancement/fundraising efforts; and crisis communications, including COVID-19. During my tenure, our efforts took HSX from a start-up patient-data-interoperability nonprofit to a well-known regional health information exchange serving the full Delaware Valley healthcare community with a membership of more than 300 organizations representing 2,000 care locations and indexing data on 12 million patients. Show less

Providing pro bono leadership, management support, promotion, board development, and advancement to this well-respected nonprofit focusing on public health and the environment.

Russ managed the marketing efforts of the university’s largest revenue and enrollment source. At the center – a leading, nationally known, education-abroad provider – he directed, helped to assemble, and restructured the dedicated web, print, design, multi-media production, and copy-writing staff, a team that provided the content that drove the advertising and that supported the operations/services and public-relations components of more than 100 undergraduate programs around the world. This… Show more Russ managed the marketing efforts of the university’s largest revenue and enrollment source. At the center – a leading, nationally known, education-abroad provider – he directed, helped to assemble, and restructured the dedicated web, print, design, multi-media production, and copy-writing staff, a team that provided the content that drove the advertising and that supported the operations/services and public-relations components of more than 100 undergraduate programs around the world. This included support of Arcadia offices in 14 countries. His team re-launched the promotional program of the center. As a part of the center’s senior staff, Russ served as a member of the leadership group determining and executing the branding, campaigns, and strategic direction for the center, including its co-promotion with the university. Show less

Russ directed a staff of medical and marketing writers, helped to establish marketing standards, and launched a number of communications vehicles, targeted to both lay and technical audiences. He created the magazine Contemporary Medicine, with a readership of 22,000 Delaware Valley physicians. Russ increased awareness of developments and advances in clinical services and research in all specialty areas of medicine. During his tenure, the hospital vaulted into prominence and became one of… Show more Russ directed a staff of medical and marketing writers, helped to establish marketing standards, and launched a number of communications vehicles, targeted to both lay and technical audiences. He created the magazine Contemporary Medicine, with a readership of 22,000 Delaware Valley physicians. Russ increased awareness of developments and advances in clinical services and research in all specialty areas of medicine. During his tenure, the hospital vaulted into prominence and became one of the most fiscally successful nonprofit hospitals in the country. Since that time, he has continued to contribute, on a consulting basis, to a range of communications efforts at the university and the health system. Show less

Russ provided copy support for a major campaign that solicited corporations, foundations, and individuals. Often writing for the president of the university, he was responsible for a fund-raising dialogue in the form of letters, research-grant proposals, and stewardship reports. He also enjoyed recognition for work with senior officers on public events.