Russ Allison Email & Phone Number

Orange County, California, United States

OptiCann is a premium, CPG OTC focused CBD & Supplement Brand, delivering best in class Bioavailability benefits (4 x more absorption & speed) via an exclusive IP licensed partnership.Strategic Evaluation & Development of Sales Broker Network, DTC & Retail Logistics, EDI, Finance & Legal resources for US start-up CPG subsidiary of Canadian Publicly Traded.

Greater Los Angeles Area

• Biota Botanicals: Privately held Turkish CPG Natural/Organic Beauty-focused Company with annual corporate sales exceeding $200 million. Primary hero products are Herbal Hair Strengthening/Growth regiment line with.
• Drove top-line Sales Growth of +13% in 2019; leveraging revised Amazon strategy + execution)
• Initiated multiple P & L based strategies to reduce expenses by 21%, including new supply chain partner
• Established 7-channel Sales initiative (FDM, Natural, Beauty, E-comm, Professional) with cross-functional teams within project management matrix.

Greater Los Angeles Area

• Sato: Privately held Japanese CPG and Pharmaceutical Company with annual corporate sales exceeding $500 million.Increased overall U.S. Division Top-line revenue by 43% and Profit by 38% from 2013-17. Lead P & L and.
• Developed 2 Private Label products for CVS & Walgreens utilizing Sato’s overseas innovation. Sold under “better than national brand” concept. Sold PL strategy to Corporate HQ in lieu of Sato HQ’s original plan of.
• Annual incremental Private Label volume exceeded $4 million for company at 80% GM and low trade/mkt. expense.
• Managed import of 45 Sato HBC sku’s for resale in Asian Retail channels in U.S. Hired new importer and warehouse distributor, implemented new forecasting & accounting system and reduced sku count by 25%

Irvine, CA

• Responsible for growing $65 million Quota covering 65% of Johnson & Johnson Consumer product line, including entire J & J Corporate Skin Care Franchise. Directed full Account Management responsibilities with 17 key.
• Achieved Sales Quota 4 consecutive years. Territory Market Share development exceeded 66% of benchmarks due to innovative assortment and promotional initiatives.Johnson & Johnson Consumer Sales Drug Wholesaler/Regional.
• Achieved Sales Quota 3 of 4 years. Developed and gained approval by Management and Retailers of updated channel OGSM business strategy. Tactics included executing optimal assortment by warehouse, reduced and.

Irvine, CA

• Managed Region consisting of $175 million annual sales and 14 individuals, including 8 direct report and 4 consumer teams. Direct management of and executive level interaction with Target, Albertsons, Safeway, Drug.
• Achieved Sales Quota 2 of 3 years by implementing new fact-based business planning process and increased cross-functional solutions with key accounts.
• Selected to participate in Johnson & Johnson Corporate Sales Leadership Development Program in recognition of professional developmental potential.

Skillman, N.J.

• Developed all Management and Sales personnel Training & Development strategy and content. Responsible for strategic departmental projects as assigned by VP of Sales. Managed 4 direct reports. Reported to Vice-President.
• Bi-weekly presentation to J & J Mgmt. Board on initiative status and strategies.
• Served as Sales Department Lead in corporate acquisition of Aveeno Brand. Solely accountable for due diligence, transition and sales execution. First J & J Corporate acquisition to meet P & L goal in 3 years.
• Sales Department Lead on Nizoral Hair Care Rx to OTC
• Full accountability as Lead Sales Department contact on RoC Skin Care Western State lead market test. I drove the strategy and top-level sell-in that led to RoC successfully established a new price point level at FDM

Skillman, N.J.

• Lead for Marketing, Field Sales and Retailer Strategy on 5 J & J Skin Care brands
• Direct J & J Skin Care Franchise leader for multiple cross-functional departments on forecasting, strategy and trade insights.
• Executed Sales Department Skin Care strategy development and Top 10 retailer business plan presentations.