Ceo And Chief Brand Strategist
CurrentRuss Cornelius helps entrepreneurs and company CEOs to grow their businesses and brand value beyond their expectations. Working within a framework of what he calls the Momentum Group, he gets organizations to fully integrate the brand strategy with their business strategy. Russ is driven to get his clients to discover their unique position in their marketplace. Then he helps them to stake their claim to that position. With more than 25 years’ experience in brand development, corporate marketing strategy and sales management, Russ’ thinking reached deeper into an organization’s brand experience and realized the significant impact that employees make upon delivering upon the brand promise. Brand culture if you will. That led Russ to develop EnculturationTM, a proprietary process of helping organizations to internalize their brand.Russ is founder and CEO of BrandSavants, and is one of just 26 Certified Brand Strategists in North America. He has positioned BrandSavants as one of the leading voices on brand. He is also managing partner of The Brand Establishment, the organization that certifies agency principals as Certified Brand Strategists. As a managing partner, he teaches other agency owners on brand development and brand strategy.Russ has worked with Abercrombie & Fitch, Clinique, McDonalds, Sandoz, Guess, General Dynamics, UCSD Medical Center, as well as Riverside Medical Clinic.Russ is past president of the San Diego Chapter, American Marketing Association and sits on the board of several nonprofit organizations. He is a Staff Commodore of Southwestern Yacht Club.
