Russel Reuser Email and Phone Number
I’ve built a career steeped in sales and consultative selling, but what makes me unique as an executive sales leader is my ability to enable innovation through analytics. I pounce on opportunities to leverage technology, data analytics, and AI to empower sales decisions, optimize sales performance, and propel growth and profitability. My results?✔ Millions of dollars in new revenue – as much as $4M+ in 1 year✔ New market expansion – $15M+ in identified pipeline opportunities✔ Increased profitability – 30% gross profit margin on services✔ Doubling of company valuation – 600% increase in service revenues Over the years, working with a range of mid-cap to large global enterprise clients, and in both startup and established companies, I harnessed data and transformed it into insights to fuel progressive results.Data validates decisions, improves business decisions, creates more agile and adaptive cultures, and points a path forward -- all necessary to optimize sales and marketing performance.Yet, it’s important not to forget that people make all things possible. People are the drivers of information application and change. And sales enablement is important for disruption.My sales leadership approach is three-fold.① I employ customer-centric consultative selling and listen carefully to unearth requirements. Helping customers and companies drive revenue growth is a priority. ② Next, I build and optimize high-performing sales and marketing programs that tie solutions to services. I analyze which technologies and methods are needed to improve and create effective go-to-market strategies. ③ Finally, I enable people. I train and mentor to facilitate personal and professional success.Having spent time in the sales field myself improves my sales leadership. I know first-hand what sales representatives struggle with, and I bridge the gap between sales and marketing and business to create unified success. With a compelling combination of experience in sales, marketing, & business development, my skills stretch across:Sales Strategy ● Go-To-Market Strategy ● Analytics ● Enterprise Software Solutions ● Marketing Program Development ● Stakeholder Communications ● Channel Partnerships ● Sales Team Leadership ● Budgeting ● Training ● SaaS ● Data Governance ● Account Management ● Risk Management ● Market Expansion ● Forecasting ● Client Acquisition Additional value-add:✔ Project management expertise; PMP in progress ✔ IT managed services/telecommunications experience ✔ Entrepreneurial & corporate experience LET’S CONNECT!
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National Sales Director : It ServicesThinq Technologies Ltd. | Directdial.ComCalgary, Ab, Ca -
Director Of It ServicesThinq Technologies Ltd. | Directdial.Com Jun 2024 - PresentLondon, Ontario, Ca -
Country Manager | Enterprise - CanadaSharefile Jan 2023 - Jun 2024Raleigh, North Carolina, UsLeading the growth and development of the Enterprise marketspace in Canada. Management and curation of existing accounts with 5000+ user bases and ARR over $1M+. Building and executing on greenfield acquisition strategies through targeted verticals. Developing and partnering for success with new and existing channel alliances. -
Gtm TeamCloud Software Group Jul 2022 - Jun 2024Fort Lauderdale, Fl, Us -
Sr. Corporate Account Manager, Prairies - WestCitrix Jul 2022 - Jan 2023Fort Lauderdale, Fl, UsThis was a great opportunity to manage and grow the Western Canadian territory, comprised of the biggest ARR accounts in Public and Private Sector for Citrix. I was entrusted to build and execute deep territory (macro) and account planning (micro) strategies, that would yield over exemplary achievement in 6 months time. My work at Citrix would see me promoted to Country Manager of ShareFile Enterprise, following the corporate restructure of Cloud Software Group in 2023. -
Principal ConsultantPredator Gtm Jan 2020 - Jul 2022With a reputation for sales and marketing results and a passion for consultative selling, I established this firm to generate meaningful, high-impact go-to-market strategies for clients to accelerate their business growth and profitability. I work with local, national, and international enterprise clients and executives, employing customer-centric support to ensure client requirements are best understood. I ask probing questions, build gap analyses, and leverage analytics to devise individualized sales plans that deliver value and escalate company success.SALES LEADERSHIP – STRATEGY – RESULTS: ✔ Partnered with executives and CEOs to devise and execute customized go-to-market strategies, sales and marketing plans, and brand communications that boosted visibility and demand generation and created significant new revenue. ✔ Coached, trained, and enabled enterprise executives on optimizing consultative selling approach to expedite customer acquisition, attracting and securing multiple new marquee clients.✔ Assessed and recommended SalesTech and MarTech to streamline tactical effectiveness and improve conversion rates, creating repeatable and optimized efficiencies.✔ Generated millions in pipeline opportunities and secured a strategic channel relationship with AWS for a local client. -
Managing PartnerActionkpi Jan 2020 - Jan 2021Calgary, Alberta, Ca -
Vice President - Sales And MarketingActionkpi Jan 2018 - Jan 2021Calgary, Alberta, CaI stepped into this role to initially drive more sales opportunities into the pipeline for this startup analytics organization. Over time, the role developed, and I became a key leader in the company, championing the innovative creation and execution of a streamlined business plan and go-to-market strategy – from the ground up – that expedited the achievement of business valuation targets. SALES LEADERSHIP – STRATEGY – RESULTS: ✔ Doubled the organization's valuation and drove services revenues up 600% in 2 years by introducing corporate strategy and planning via Rockefeller habits, creating a high-performance enterprise sales and marketing engine at scale. ✔ Optimized all business areas with innovations, reducing SG&A costs and boosting the profitability of services revenues. ✔ Trained and upskilled all market-facing consultants on basic consulting principles using a proprietary A.L.P.H.A training methodology, which improved deal closures and grew existing accounts. ✔ Bridged the gap between business strategy and technology execution, enabling clients to harness and leverage data assets, accelerate innovation, improve operational excellence, and create exceptional customer experiences. -
Territory Manager- Western CanadaAvepoint Feb 2017 - Jan 2018Jersey City, New Jersey, Us -
Senior Business Development ManagerGraycon I.T. (Acquired By Ricoh) Oct 2015 - Feb 2017I was specially requested to establish and build a new branch within the Vancouver and Lower Mainland territory, creating and owning a go-to-market strategy focused on building channel, solidifying strategic partners, and penetrating a wider market. I collaborated closely with executive leaders to develop the strategy needed to promote growth across Canada.In addition to leadership over the inside sales team, I led and coached the Ricoh sales team after the acquisition, acting as a catalyst for new company culture adoption and enabling broader capabilities. SALES / BUSINESS DEVELOPMENT LEADERSHIP – STRATEGY – RESULTS: ✔ Championed a successful branch expansion strategy in 1 year, generating broader market penetration in geographic territories (Managed Services) and deeper integration within the enterprise portfolio (Professional Services). All future branches leveraged the strategy. ✔ Enabled the Ricoh sales teams through mentorship and education, motivating 30+ account managers and business development specialists to increase the pipeline opportunity 3X.✔ Aligned go-to-market efforts with the marketing team to ensure relevance, increasing brand recognition and generating $100K in new monthly managed services revenue.
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Business Development Manager - EnterpriseGraycon I.T. (Acquired By Ricoh) Oct 2014 - Oct 2015Through my demonstrated success, Graycon offered me this market expansion role. With the company’s trust, I advanced the GTM strategy, partner strategy, and technology focus. Establishing brand awareness through public speaking and event planning, was critical to the success of the portfolio. For the business to succeed, I had to develop and train insides sales personnel to foster more productive leads for pipeline generation. This was a completely new and successful line of business for the organization. Key Outcomes: Built a warm lead generating engine by overhauling Graycon’s Go to Market Strategy, that would later convert into 6 million in net new revenues within 2 years. During the 2015 Global Oil collapse, I successfully established a new L.O.B, focused on enterprise clientele, that resulted in $4 Million (100%+ to plan) in net new revenues.
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Account ExecutiveGraycon I.T. (Acquired By Ricoh) Aug 2012 - Oct 2014My expertise in both account management and business development is what made this role a success. While originally planned as an Account Management position (farming), I exceeded expectations by driving business development. through pure hunting I was able to maximize net new acquisitions in both managed services, and professional services. The portfolio saw 3x revenue growth.
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Manager Of Customer DevelopmentRyder System, Inc. Dec 2011 - Aug 2012Miami, Fl, UsThrough the execution of marketing plans, service, and account development strategies, I was able to expand on contractual product lines through a consultative sales process. -
Enterprise Account Manager - Emerging MarketsTelus Jan 2011 - Dec 2011Vancouver, British Columbia, CaGrowing 75 key Enterprise accounts with billed revenues of more than $20 Million requires a great strategy. Through careful planning, leadership of inside sales personnel, and an integrated solution focus, I was able to maximize product penetration across the account base. This portfolio was newly assembled, and I surpassed all growth targets (Product, Billed, Net New) in year. -
Technical Sales Specialist - Collaboration Technologies - EnterpriseTelus Jan 2010 - Jan 2011Vancouver, British Columbia, CaBy way of hard work and aptitude, I was able to able to achieve the necessary technical certifications required for this role. Leading by example and driving coordinated account strategies, business planning, education, and enablement through the innovation centre, led to success. I was the youngest sales rep to secure an enterprise role in the company’s history. -
Account Manager - EnergyTelus Sep 2006 - Jan 2010Vancouver, British Columbia, CaSuccessfully managed and grew sales and services revenues for 300+ energy accounts. Advancement of the sales and service strategy, to provide 100% contact coverage across the portfolio was critical. By delivering highly contextual and content rich sales presentations, and education forums, I was able to bill over 10 million in revenues.Key Outcomes: In 2008 when the global economy was at its weakest; hard work and perseverance led to finishing the year at 236% to plan or 2.6 Million in net new revenue. Earned President Club honors. -
Business Development Representative - Complex SolutionsTelus Sep 2005 - Aug 2006Vancouver, British Columbia, CaThrough demonstrated technical competency, I elevated to the position of Sales Lead for the entire business channel. -
Business Development Representative - Outbound SalesTelus May 2004 - Aug 2005Vancouver, British Columbia, CaHunting role focused on small and medium business segment. -
Business Call Centre - Sales RepresentativeTelus Aug 2003 - May 2004Vancouver, British Columbia, CaRapidly succeeded through various call centre roles in both Inbound and Outbound.
Russel Reuser Education Details
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Southern Alberta Institute Of Technology (Sait)Marketing -
Nait (Northern Alberta Institute Of Technology)Oilpatch 101
Frequently Asked Questions about Russel Reuser
What company does Russel Reuser work for?
Russel Reuser works for Thinq Technologies Ltd. | Directdial.com
What is Russel Reuser's role at the current company?
Russel Reuser's current role is National Sales Director : IT Services.
What schools did Russel Reuser attend?
Russel Reuser attended Southern Alberta Institute Of Technology (Sait), Nait (Northern Alberta Institute Of Technology).
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