Russel Hong Email & Phone Number

Kuala Lumpur, Malaysia

-Full responsibility and accountability for achieving digital marketing targets and KPI’s for the clients.-Strategized, developed, and managed paid digital marketing campaigns across Facebook, Instagram, LinkedIn, and Google Ads campaigns for clients.-Develop and lead a digital marketing team within the areas of strategic planning, execution, sales, and retention for the accounts.-Plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns for my clients-Design, build and maintain our client's social media presence-Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)-Identify trends and insights, and optimize spend and performance based on the insights-Brainstorm new and creative growth strategies for clients-Plan, execute, and measure experiments and conversion tests-Collaborate with internal teams to create landing pages and optimize user experience-Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points-Instrument conversion points and optimize user funnels-Collaborate with other vendor partners-Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate-Develop and lead a branding team for the overall look or style of a publication project, an advertising campaign, a branding project, or any other key concept development project.-Make sure that brands values and messaging are displayed and come through in the artwork.-Determine how best to represent a concept visually for a branding/ key concept development/ graphic design project.Some of our reputable clients include PANDORA Malaysia, 3M, BOSCH, Mayland, Platinum Victory and Haval Malaysia.

Jalan Klang Lama

Account Servicing• Serve as the lead point of contact for all customer account management matters• Build and maintain strong, long-lasting client relationships• Negotiate contracts and close agreements to maximize profits• Service multiple clients concurrently. Develop trusted advisor relationships with key accounts and customer stakeholders.• Pitching fresh and innovative ideas to clients• Ensure the timely and successful delivery of our solutions according to customer needs and objectives• Assist with challenging client requests or issue escalations as needed• Recruiting and training new account executives.Digital Marketing• Develop and implement data-driven strategies for digital marketing campaigns which can significantly increase brand awareness in the market.• Brainstorms new and creative growth strategies through digital marketing.• Identify new digital channels and perform a detailed market analysis.• Monitor and analyze the performance of the campaigns and conduct monthly reports.• Orchestrate the successful launch of multiple social media marketing campaigns.• Manage and in charge of web presence, including but not limited to accounts on various social media platforms, such as YouTube, Facebook, and Instagram.• Create and integrate new digital marketing campaigns; managed and coordinated a team of 6 employees.• Collaborate with external teams to create websites and optimize the user experience.• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.Operational• Promoting the expansion of business with existing clients• Oversee the implementation of strategic policies and work towards the advancement of the department. • Provide leadership and create enthusiasm for working among members of the department, to develop teamwork and balance the strengths of individuals, allocating responsibilities as appropriate.