Dynamic and inspirational leader who creates culture, enhances employee engagement, and develops strategic direction and alignment that delivers profitable growth. Broad experience with both BTB/BTC companies leading Transformation, Change Management, and Demand Creation efforts that efficiently deliver the desired results while enhancing the bottom line. A continuous and consistent track record of success.Key expertise that delivers competitive value include: High Performance Teams | Expert Demand Creation | Excellent Financial Acumen | Strategic Development & Direction | Negotiation | Sales Mastery | Marketing | Change Management | Culture Development | Mergers & Acquisitions | Sourcing/Importing | Go-To-Market Strategy | Customer/Vendor Relationship | Six Sigma | Process Improvement | Service Optimization | Category Management | Supply Chain Efficiencies | Created Demand Creation training. (Sales, Negotiation, CatMan) | Joint Business Planning | Developed content and facilitated multiday training sessions | Broker Relations | Distributor Relations | Authored High Performance Team training and curriculum.Contact info: russellray13@gmail.com or 469.543.5144