My roles as digital media consultant have centered around guiding teams through pivotal digital transitions. This includes enhancing areas such as video, audio, and social media platforms, and spearheading the development of subscription models. Efforts have significantly advanced company's digital footprints and revenue.In parallel, my contributions as a Non-Executive Board Member involve forging strategic contracts with prestigious tennis organizations and equipment brands. By leveraging my expertise in new media and creative content, we have created value for stakeholders and enriched the sports media landscape. My dedication to innovative media solutions continues to drive growth and audience engagement in the sports sector.