Russell is a first-generation farmer in the foothills of Hickory, North Carolina, where he farms JRH Grain Farms, LLC. Russell is known as one of the most progressive young farmers in the country. Russell has been a featured producer in Top Producer Magazine, Furrow Magazine, and on RFD TV, Ag PhD, and National No-till Farmer for profitably farming by reducing fertilizer inputs and using soil health practices on cash crops . In 2017 he won the North Carolina Corn Yield contest, the first person to win in the state using regenerative practices. Russell's operation focuses on maximizing profits and direct consumer marketing for all their products, including corn, soybeans, wheat, barley, pastures beef and pork. He is the co-founder of Regen Mills and Heritage Ground, co-owner of Soil Regen, LLC, and has partnered with Foothills Distillery producing the first bourbon in North Carolina since prohibition.