Russell Howe Email and Phone Number
Over 15 years of commercial experience in account management and new business sales. Working with established brands such as Red Bull and Weston’s Cider to start up’s like Ten Acre and Nix & Kix. Experienced in managing top 4 grocery, mainly Tesco. Thorough understanding of operations and how to increase pull through at store level. Other channel experience includes; Foodservice, OOH, Cash and Carry, Impulse and On-trade (indies).
Colian Uk
View- Website:
- salterns.co.uk
- Employees:
- 11
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Business Development Manager - SouthColian UkUnited Kingdom -
Sales SpecialistSalterns Marina Ltd Aug 2023 - PresentPoole, England, United Kingdom -
DirectorRipple Sales Consultancy Ltd Sep 2017 - Aug 2023Bournemouth, England, United KingdomSelf employed business consultant. Working with brands to achieve specific business targets. Range of projects including management of teams, new business, account management and assisting with internal systems & processes. Brands include, Nix & Kix, Great British Crisps, Seed & Bean Chocolate and Cheeky P’s .Ripple Property Maintenance – Director Jan 20 – CurrentStarted a property maintenance company at the start of the pandemic, working initially on small domestic projects. Managed and trained a team of 2 that carry out the work to a very high standard. Gained some great 5 star reviews on google and facebook. Most contracts won by referrals due to the clear communication and service received. Approved contractor to one of the UK’s largest property management companies, also approved contractor to a medium sized pub company. Achieved Safe Contractor accreditation for 2021 to 2023.
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Uk Head Of SalesNix & Kix Jan 2018 - Sep 2019London, United KingdomWorking with Nix & Kix Soft Drinks as their UK Head of Sales. Responsible for growing and managing the sales team as well as the top national accounts in the business, Tesco, Waitrose, Ocado and previously Bidfood plus others across foodservice.Key Achievements• Grew Tesco rate of sale to over the expected run rate through strategically planned activity. Quickly built strong relationships with key decision makers and grew our brand story to enable: A new format negotiated in range review, a incremental 3rd flavour added plus achieved a exponential increase to our number of stores from 72 to 450 across main estate• Won new business with several new distributors, an upmarket retailer and several food chains• Built a strong team across several functions of the business, setting objectives, targets and supporting staff to get the best from everyone, creating a good working environment• Set clear objectives and targets in place for 2019. Engaged further with Waitrose and Tesco buying teams planning off shelf activity to further drive Rate of Sale across the retail channel
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Business Account ManagerTen Acre Snacks Ltd Jun 2015 - Aug 2017SouthWorking across multiple channels the role started as new business and naturally progressed in to account management as I built up my account base. Achieving huge growth over the first year with a total account base P/A of £480,000. Following this I grew the account base further adding key customers from the Out of Home and Grocery channels totalling my yearly account base to £750,000.Key Achievements:• Quickly built up a large portfolio of accounts including: Distributors, Retailers, On trade chains, High end Hotels, Food Service and Online• Self-generated leads and developed new contacts to convert a new business role in to an account management role within 1 year• Opened 17 new key accounts in 13 months• Negotiated and won business with a multi-national retailer for their UK and European based stores, 550 outlets, generating regular orders every 4 to 6 weeks• Negotiated listing in several premium independent retail chains• Responsible for P&L, forecasting, reporting and planning own targets and area -
Business Development ManagerWestons Cider Sep 2013 - Jun 2015London, United KingdomWorking in the Impulse channel the role was managing the Cash and Carry accounts in the South East including London. I worked with the buyers/owners of these multi site or single site Cash and Carry businesses to increase profit and turnover year on year. I had full P&L responsibility and planned promotions and all activity for every account I looked after. My role also included looking for new business in the Wholesale and Impulse sectors.Key Achievements:• Over achieved in 2014 with 9% margin and 3% value growth vs previous year. Over achieved on first year’s targets. Finished 2013 24% up in total vs 2012• Developed great relationships with key customers and negotiated better terms leading to volume/margin increases in 2014• Increased brand presence in London Cash and Carry accounts leading to several new Tower ends and full branded bays in great locations within my accounts• Brought on 7 new accounts in 18 months, worth a quarter of total area in volume• Developed Cricket game for raising brand awareness in C&C depots alongside customer marketing• Consistently finding and developing new multi-site customers. Setting up promotions, increasing distribution and setting incentives to drive sales. -
Regional Account Executive - Take Home And ConvenienceRed Bull Jul 2011 - Sep 2013Southern EnglandPromotion in to Red Bull from REL. The role is to develop key relationships with regional contacts, and business plan for additional volume to add to the main account plan. Achieving this volume through additional promotional activity, feature/display and incentivising customers/consumers.Responsible for dealing with Tesco Operations Director covering over 2 billion in sales, Metro format manager UK and Store Directors over the South of the UK. Also Asda and Sainsbury’s ROM’s. Key Achievements:• Developed excellent director level contacts in the whole of the South for Tesco Express, total (640 shops) – 2012: agreed 1.3million units in stock allocations and 2,500 store displays across promotional periods during the year• Exceeded 2011 volume target (850,000 units) and on track to over deliver on 2012 business plan by 35% (1,400,000units)• Secured £70,000 order for new product to be allocated to 338 Tesco Express stores in London 3 days before Royal wedding week which resulted in a 350% uplift in sales vs previous week• Increased 473ml Can distribution by 15% in London Express area • Key part of joint business planning, promotional plans and category insight with national account managers over several grocery accounts• Additional responsibility as the main contact for the field sales teams. Tasked with organising and running sessions at both regional and national meetings -
Regional Account Executive - Impulse, Dtrm And Take HomeRed Bull Mar 2009 - Jul 2011The role was to increase volume and profit year on year over a regional account base through business planning, promotion activation and new product distribution.Key Achievements:2010 Gold FMBE team award for "Most effective brand/store relationship" (Forecourts).Grew total key account base by 16% in 2010: 320,000 units. Grew top account by 38% YOY in 2009 & 40% in 2010 through increased distribution, chilled equipment and well executed promotional activity.Consistently hit KPI's targets and won several team awards.Built great relationships with Delivered Wholesale & Cash and Carry customers, working from a structured business plan have achieved an 24% increase YTD vs 2010.Recently delivered an incremental 34,000 units with one activity over Xmas 2010 in Tesco Express London Groups. -
Promotions ManagerCellar Trends Feb 2008 - Nov 2008Cellar Trends is a spirit/wine importer that distributes major brands such as Jagermeister, Luxardo Sambuca & Midori. My role involved recruiting and training a team of promotional staff, building a customer base of specific on-trade accounts and organising events.Key Achievements:Developed relationships with over 50 key accounts in North London.Ran successful promotional events every weekend increasing brand awareness and sales across three main areas, Camden, Shoreditch and Islington.Responsible for managing a team of 15 including 2 team leaders
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General ManagerWhite Hart Nov 2005 - Nov 2006The role was to manage the pub with a team of 18 staff. This included: stock control, all banking and wages, reporting the financial status to the directors once a week, organising and marketing entertainment. Key Achievements:Promotion to Part-time Supervisor after 2 months part time bar work.Promotion to Full-time Manager after 2 months supervising 3 nights a week.Increased the weekly takings from an average of £7,500 - £13,000 within 4 months. This growth was driven by evening activities, new cocktail/food menus and my implementation of consistently good customer service through staff training sessions.
Russell Howe Education Details
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Longdean SchoolEnglish; Science (2); Maths, Geography, Music And French -
Casio College, WatfordLeisure & Tourism
Frequently Asked Questions about Russell Howe
What company does Russell Howe work for?
Russell Howe works for Colian Uk
What is Russell Howe's role at the current company?
Russell Howe's current role is Business Development Manager - South.
What schools did Russell Howe attend?
Russell Howe attended Longdean School, Casio College, Watford.
Who are Russell Howe's colleagues?
Russell Howe's colleagues are James Mallett, Lucy Etches, Terry Clay, Mark Howell, Robert Golden, James Mallett, Emma Coveney.
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Russell Howe
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