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Russell Schneider is a VP Brand Partnerships at BLAST. He possess expertise in digital media, online advertising, digital strategy, digital marketing, business development and 29 more skills.
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Vp Brand PartnershipsBlastNew York, Ny, Us -
Business Consultant And AdvisorBlueprint Media Collective, Inc. 2016 - PresentEstablished Blueprint Media in 2014 as a multi-media business development & consultancy firm. I have a passion for new media start-ups and love to share my knowledge to help businesses achieve their revenue goals as a contracted advisor. As a consultant and advisor, I specialize in guiding early, mid, and late-stage digital media startups. My expertise spans a comprehensive range of services aimed at fostering growth, enhancing profitability, and diversifying revenue streams. This includes strategic development in programmatic and content strategies, consumer revenue optimization, and business development. I also focus on product innovation, crafting unique value propositions, and formulating effective go-to-market strategies. Additionally, I provide insights on talent acquisition and management, organizational structure and optimization, and the creation of marketing materials and sales training. My services are designed to improve company culture, and compensation schemes, and assess the viability of investments across short, medium, and long-term horizons. To date, I have worked to launch highly profitable new media ventures with 9GAG, Firework, Cineverse, Biddeo, and many more.
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Head Of Ad MonetizationCineverse 2022 - 2024Los Angeles, Ca, UsHead of ad monetization at Cinverse, Schneider oversees all ad revenue and ad operations for direct and indirect advertising partnerships across Cineverse’s CTV network (30+ shows), audio network (30+ shows), and Social Network (100m+). -
Head Of Brand Partnerships (Showtime Sports And The Malka Network)Malka 2021 - 2022Jersey City, New Jersey, UsSuccessfully sold 20+ exclusive sports and entertainment simulcast podcasts, including Mike Tyson's HotBoxin, and Showtime Networks: All The Smoke, and launched KG Certified with Showtime Sports and BetMGM (multi-year 7-figure deal). -
Strategic Advisor X Head Of Brand And CreatorsFirework 2020 - 2021San Mateo, California, UsOversee talent partnerships + CTV programming development and monetization -
Head Of Sales & Brand Partnerships, Na9Gag 2016 - 2020H.K., Hong Kong, HkServed as Head of Sales and Business Development for 9GAG, and created the largest global cross-platform publisher in the world. Established global business partnerships operations in NYC/LA (North America) EU, and APAC. Established 20+ social content communities (O&O), and a network of 1,500+ top-tier social creators (reaching 150M+ engaged followers, and delivering 5.5B monthly video views).GROWTH MILESTONES:#1 Most Followed Entertainment Brand on Instagram#1 Global Entertainment Creator#1 Global Cross-Platform Video Network#1 Global Entertainment Media Social PlatformLaunched/Monetized 9GAG’s content studio and influencer marketing division, Rolling Egg Media - conceived and developed a new blueprint to help brands integrate with social communities, MEME culture, and social creators large and small. By taken an authentic approach to content creation, I have been able to accelerate growth with a very diverse portfolio of global brand partners. Plus launched 9GAG's gaming and entertainment vertical. • Manage P&L, revenue teams, production and creators, operations, business development, client services, and marketing.• Managing a consistently profitable operation since starting in 2017, doubling revenue YOY• Oversaw platform relationships with current distribution partners, Facebook and Instagram, Snap Inc, TikTok, and more. • Manage c-level relationships with the world’s biggest brands and hottest media/tech start-ups alike. • Manage creative development from concept to executionStrategic global brand partners:Netflix, Paramount Pictures, EA Games, Dunkin' Donuts, Tencent Games, Square Enix, Kellogg's, LG Electronics, ZTE Mobile, OnePlus, Klarna, Amazon, ASUS, and many more. -
Executive Director, Head Of Sales NaPlayboy Enterprises, Inc. 2014 - 2016Los Angeles, California, UsPromoted to National Head of Sales after 12 months of service as East Coast Director of SalesManaged sales team, marketing, and account managment (15+ head count)Consistently achieved YOY revenue growth above projected goals Oversaw migration into digital media with SFW site launch Created the business plan and launched Playboy Social Club and Playboy Content StudioDeveloped 360 cross-platform branded content programs from concept to execution (rolled out at NewFronts)Developed and monetized programmatic & video platformOversaw PLayboy's first-ever NewFronts and Launched gaming vertical -
Sr. Director Of Brand PartnershipsComplex Networks 2013 - 2014Los Angeles, Ca, Us -
Sr. Director Of Ad Sales - East CoastIndieclick 2008 - 2013Us(Acquired by Demand Media)Head of East Coast Sales x Player/Coach role
Russell Schneider Skills
Russell Schneider Education Details
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Texas State University
Frequently Asked Questions about Russell Schneider
What company does Russell Schneider work for?
Russell Schneider works for Blast
What is Russell Schneider's role at the current company?
Russell Schneider's current role is VP Brand Partnerships.
What is Russell Schneider's email address?
Russell Schneider's email address is ru****@****ail.com
What is Russell Schneider's direct phone number?
Russell Schneider's direct phone number is +121292*****
What schools did Russell Schneider attend?
Russell Schneider attended Texas State University.
What skills is Russell Schneider known for?
Russell Schneider has skills like Digital Media, Online Advertising, Digital Strategy, Digital Marketing, Business Development, Integrated Marketing, Account Management, Social Media Marketing, Sales, Social Media, Mobile Devices, Mobile Marketing.
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