Leading change in business process innovation, focusing on customer and design-centric models that are nimble and agile

Led the integrated direction, management and leadership of major cross segment projects within EMEA marketing

Led the commercialisation of the Zimmer Biomet Hip, Cement and Diagnostics portfolios in the EMEA market valued at over $550m achieving above target performance year on year.

Led the integration of the 2 hip portfolios following the merge of Zimmer and Biomet (June 2015)• Achieved above target performance each year Responsible for EMEA marketing and strategic plans with national partners to help achieve the global plans• Design the promotional and communications mix with marketing communication partners for core global strategic brands• Set-up a comprehensive medical education program for surgeon professionals on core focused brands in coordination with the Medical Education team• Create product training and development programmes for internal staff • Recruit key opinion leading surgeons for design and development panels • Organised and delivered a symposium for the elite in medicine and pharmaceuticals every 2 years, requiring exceptional event planning skills, managing an extravagant budget and meticulous detail.

• Creation of global marketing plans and strategies for orthopaedic product range• Management of export sales for US, Canada and Latin America plus Spain• Development of education platform for surgical professionals (MatOrtho Education)• Co-ordination of new product development with project technical leads• Commercialisation of development projects

• 2010 Runner Up Marketing Excellence Awards, Chartered Institute of Marketing -Medical Device Category - DeltaMotion Brand Campaign• Global responsibility for the strategic development and sales growth of the hip replacement portfolio including:o Responsible for the DeltaMotion launch and marketing plan $5m sales year 1, $12m year 2o Marketing plan for ADEPT seeing a growth of the brand in both value ($8.5m) and market share (20%) in the declining resurfacing sector of the market• Led integration of product portfolio in to DePuy (Johnson & Johnson) following acquisition• Active role within new product development managing surgeon design panels and providing strategic input in to the direction of projects undertaken

I joined Biomet as an Area Sales Manager for the Trauma division before moving to the reconstructive division in 2004. In 2006 I joined the European Marketing team where amongst other things I was responsible for strategic development and sales growth of the advanced bearing technology platforms (including ReCap/Magnum, Exceed ABT and E-Poly)

Working as GP sales representative for Merck my responsibility was for the promotion of 3 mainline ethical pharmaceuticals. During this time I also gained the ABPI qualification

My role at B Braun involved maintaining and expanding the sales of existing accounts and creating new accounts for all Maxillofacial, Neurological, Orthopaedic and Endoscopic products. During my time at B Braun I managed to achieve the highest UK sales in the motors division prior to leaving