> Responsible for creating, producing, and curating a broad range of innovative attractions and events that encourage visitation and support the economic vitality of Downtown Pittsburgh > Develop sponsorship opportunities and cultivate sponsor support. Build partnerships with the public and private sector as well as media outlets > In first two years, right sized legacy events including Light Up Night, the City’s largest one-day event, increased programming hours +300%, program revenue +500%, and sponsorship revenue +250%. Secured major new sponsors including BNY Mellon, Kraft-Heinz and Comcast> Develop and oversee recurring event series including Saturday Night Market, Farmers Market, Car Bazaar Flea Market, Urban Supper, Rooftop Shindig, Downtown Sound Music Series, Kidsplay, Yoga in the Square> Created and launched Picklesburgh festival in 2015. Three times voted #1 Specialty Food Festival in the US, recognized as signature tourist event for City of Pittsburgh and State of PA. Cash positive since launch and significant contributor to PDP revenue. Social media and press dynamo with significant international and US media coverage> Co-chair of Pittsburgh Music Ecosystem Project that commissioned deep dive analysis of local music scene, challenges and opportunities resulting in comprehensive report and range of actionable recommendations> Co-created Re:NEW Festival in partnership with Greater Pittsburgh Arts Council and consortium of City-wide non-profits. Included North American premiere of Drap Art, international festival of recycling art

Project-based marketing and communications for clients including:> SNAGFILMS: develop corporate positioning and conduct media outreach for Indie film multi-platform distributor > HUDSON VALLEY FILM COMMISSION: develop positioning and presentation to solicit county and state funding > WOODSTOCK FILM FESTIVAL: develop press materials and conduct media relations, cultivate municipal relations, launch community program to activate merchants and motivate audiences> DR. ANNE FREUND: publicity campaign to support free eBook download of "Taming the Fire Within" in conjunction with WWE’s "Tribute to the Troops" on USA Network and NBC> PART2 PICTURES: develop corporate positioning and communications materials, conduct media relations, consult on website and marketing materials> JRB COMMUNICATIONS: collaborate on media outreach for client authors including Futurist and Wealth Development Expert> PARTISAN PICTURES/PBS: publicity for broadcast premiere of feature documentary "Defiant Requiem: Voices of Resistance"

Led strategic communications for NGC (2001), NGC HD (2006), NatGeo WILD (2010) and NatGeo Mundo (2011) across all media including broadcast, digital, print and radio. Served as senior executive on original pre-launch team (13th employee) and senior member of networks' “Marketing Leadership Team” responsible for brand positioning. Executed program publicity campaigns across all media, launched networks’ digital media publicity efforts, spearheaded corporate communications, forged durable partnerships, built public affairs initiatives, collaborated with DC-based government relations team, provided talent management, expanded international public relations resources for affiliates in 165 countries. Acknowledgments include: Best PR Campaign in Cable (4 of 5 Years 2006-2010/CTAM), Rainmaker Award (2011/CTAM), PR Team of the Year (2010/CableFAX), PR Executive of the Year (2009/CableFAX), Top of the Mark Award (2007/CTAM).

Created affiliate, trade and consumer marketing campaigns designed to drive buy-rates and affiliate support for PPV films, sporting events and lifestyle content. Clients included World Wrestling Federation, Universal Studios, New Line Cinema. Paramount Pictures, Radio City Television, and PlayboyTV. Served as Agency Creative Director responsible for production of all marketing materials including print, video and radio. Revamped WWF’s affiliate, trade and consumer marketing strategies and tactics that increased industry-wide cooperative marketing by 400% and PPV revenues +300% over 2 years. Developed first-ever two screen interactive PPV experience (Austin Powers II: New Line Cinema, ACTV).

Managed all news promotion, public relations and community affairs. Responsible for media relations and served as station spokesperson. Wrote, produced and directed high priority campaigns and supervised team of producers. Spearheaded strategic alliances including joint bureaus with Pittsburgh Post-Gazette and media partnership for launch of Andy Warhol Museum (co-producer for 10-part news series, exclusive live event coverage and on-air campaign.) Executed re-launch of station’s revised “brand” strategy and on-air look. Developed strategic and impactful community initiatives including annual NEED Telethon.

Project-based marketing communications for clients including M&M Mars, Smith Kline-Beecham, Westinghouse, National Steel Corp., Interstate Hotels Corp., Greater Pittsburgh Convention & Visitors Bureau and WPXI-TV.

Wrote, produced and designed network on-air packaging, programming promotion and affiliate marketing materials for the cable industry’s 1st satellite delivered addressable PPV network.