Russell Anas Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

United States

I spearheaded the development of a modern health-tech platform for MedTruly, a US based B2B2C startup revolutionizing chronic care management. It was designed to address the need for a more adaptive practice management platform that not only manages in-clinic operations but also facilitates remote care delivery.Key achievements:- Directed the roadmap for the MedTruly Portal, enhancing remote care delivery for healthcare clients and increasing their revenue by 100%- Scaled ARR 2x by launching new revenue lines, leveraging product-enabled operations, and swiftly adapting based on customer feedback- Enabled key API integrations with third party platforms that optimized client workflows; reducing operational overhead costs by 20%

United States

I was tasked with creating and optimizing the growth acquisition funnels for MedTruly's B2C focused remote patient monitoring services arm. This involved acquiring patients through advertisements, leading them to our landing page, and then onboarding them to our service. Key achievements:- Conducted A/B/n tests to optimize the web acquisition journey; reduced CAC by 4x- Revamped growth acquisition by enabling a phone funnel; improved funnel conversion by 25%- Retargeted funnel drop-offs by launching an outbound phone campaign; re-engaged 50% users

Dubai, United Arab Emirates

I drove PLG initiatives for StarzPlay, the leading subscription video-on-demand platform in the MENA region, with a particular focus on the new user acquisition journey. I also worked closely with the Growth Marketing team to ensure incoming leads received a personalized and familiar experience.Key achievements:- Enabled A/B/n testing in the acquisition journey and conducted experiments that increased top of funnel conversion by up to 20%- Improved customer LTV by enabling content add-ons in the subscription journey- Increased organic acquisition by 15% through high impact SEO initiatives

Islāmābād, Pakistan

I joined the Growth Product team at Motive, a B2B SaaS fleet-management technology company, to lead PLG initiatives for new and existing users. I also owned the roadmap for lead-gen landing pages and the company website; prioritizing features that yield positive returns on growth metrics.Key achievements:- Unlocked $50K Monthly ARR (annual recurring revenue) by partnering with the product marketing and operations teams for high impact growth initiatives- Increased lead generation by up to 35% through extensive A/B testing on marketing landing pages and the company website

Islāmābād, Pakistan

I joined the Content vertical in the Product team where I was responsible for driving the vision and roadmap for Telenor's flagship B2C VOD/TV streaming platform. This included end-to-end management of not just the product, but also the associated partnerships with content providers, vendors and marketing agencies.Key achievements:- Managed the roadmap of a VOD/Live TV streaming platform; achieved a 15x increase in user base and 70% improvement in P&L- Spearheaded digital service bundling via on-boarding partners (YouTube, Tiktok, StarzPlay etc.) and data-driven decision making; increased ARPU by 18%- Empowered top management by creating live data visualization dashboards with access to real-time KPIs

Islāmābād, Pakistan

As the New Products Lead, I was responsible for developing innovative products aimed at enriching the experience of Telenor subscribers.Key achievements:- Successfully launched 3 products; led product discovery, formulated MVPs and validated hypotheses- Built the department’s first internal development team for digital products; reduced development time by 50% compared to outsourcing

San Diego, California, United States

I learned the foundations of Product Management while interning at Zynga. Primarily managing a licensed puzzle game (Wizard of Oz Magic Match), I studied how newly launched product features were performing and regularly tracked essential player engagement and retention metrics.Key achievements:- Maintained above target revenue per day through game health monitoring, content updates and critical feature launches- Analyzed value addition of in-game boosters and used the data to determine price point for new boosters via pricing experiments- Performed comprehensive analysis on a new feature (Help Me Pass a Level) and provided recommendations that improved player retention

Karāchi, Sindh, Pakistan

I joined IBEX Global, a B2B CX and tech outsourcing company, to create an agile team for the company's rapidly growing software development services business. I hired and trained 3 analysts who assisted the business development teams in securing additional clients and successfully delivered the committed projects.Key achievements:- Generated $700,000 by securing a project with Civil Aviation Authority, involving automation of its Flight Standards and Aero-medical divisions- Streamlined the Project Management Office by implementing project management documentation and standards

Karāchi, Sindh, Pakistan

At trg.tech, a B2B technology consultancy company, I was tasked with leading the project management office for software development projects. I managed a team of 4 analysts, training them on agile and spiral development cycles according to the project requirements.Key achievements:- Secured a USAID contract to implement OpenERP at 15 manufacturing factories, generating revenue of $300,000- Developed a vehicle tracking dashboard for a fleet operations client that improved customer experience

Karāchi, Sindh, Pakistan

As a Strategy Analyst, I led projects across various domains in the technology sector. From developing customer portals to launching nation-wide marketing campaigns, we turned our clients' visions into reality.Key achievements:- Generated $100,000 by winning and delivering multiple social media marketing projects- Provided social media monitoring insights to Nestle; securing a consistent revenue stream for 2 years- Established Gul Ahmed's digital presence (clothing retail client) through corporate website development and e-commerce platform management

Master Of Business Administration (M.B.A.), Operations And Technology Management, 3.68 Cgpa

- Presented at the LiveWorx Technology Conference '17 on how to monetize an IoT software platform - Conducted a strategy simulation.

Bachelor Of Science (Bsc), Economics, 3.70 Cgpa

- Led LUMS Daily Student’s member body of 200 as the society’s General Secretary - Conceived and conducted national journalism event.