Russell Arons

Russell Arons Email and Phone Number

Marketing & strategy consultant to interesting and creative companies; Ex: Warner Bros., Comcast, Electronic Arts, Mattel @ Original X Productions
Russell Arons's Location
Los Angeles, California, United States, United States
About Russell Arons

People tell me I'm a dynamic marketing executive -- which I really like! I have deep expertise in video games, entertainment and the creator economy. My background come from working at top-tier companies such as Comcast, Warner Bros., and Electronic Art. I thrive on leading teams, from scrappy start-ups, to new company divisions, to overseeing complete entertainment networks.My greatest claim to pop culture fame is that she broke up Barbie and Ken, as a part of an expansive year-long celebration of Barbie’s 40th anniversary.

Russell Arons's Current Company Details
Original X Productions

Original X Productions

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Marketing & strategy consultant to interesting and creative companies; Ex: Warner Bros., Comcast, Electronic Arts, Mattel
Russell Arons Work Experience Details
  • Original X Productions
    Board Member - Marketing, Digital And Gaming Advisor
    Original X Productions Jan 2023 - Present
    ► Original X transforms iconic stories and brands into memorable location-based entertainment, igniting imaginations and captivating audiences around the globe. ► Advise OGX on growth strategy and digital expansion.► Provide guidance on marketing, advertising, influencers and IP selection
  • Electronic Arts (Ea)
    Head Of New Horizons - Ea Entertainment
    Electronic Arts (Ea) Feb 2024 - May 2024
    Redwood City, Ca, Us
  • Arcatar
    Head Of Marketing - Digital Identity In The Gaming & Creator Space
    Arcatar Jan 2023 - Dec 2023
    ► Digital identity platform for players and creators in the video game industry.► Leadership over marketing strategy, brand, product positioning, and consumer marketing campaigns. ► Oversaw creator partnerships team to establish relationships with content creators and platforms for user acquisition and integration.
  • Comcast
    President, G4Tv - Gaming Entertainment Network, Twitch, Youtube, Cable Tv
    Comcast Sep 2021 - Aug 2022
    Philadelphia, Pa, Us
    ► Re-launched G4TV, the gaming entertainment network, into 180+ million homes across YouTube, Twitch, TikTok, cable & linear TV channels ► Responsible for programming and production of 30+ hours of weekly digital content. Launched the #1 new show on Twitch, “Name Your Price”, and reinvented legacy programming including “Attack of the Show” and “Xplay”.► Oversaw strategic partnerships, new business development and building creator relationships. ► Managed 120-person organization with diverse teams spanning Marketing, Content, Sales, Finance, Production, Business Affairs, and Analytics.► Developed the network’s 5-year profit and loss plan, and crafted a long-range business plan. Additionally, designed a roadmap for resource allocation, capital investment, and expansion
  • Warner Bros. Entertainment
    Svp/ General Manager, Machinima - Gaming Content, Influencer Network, Brand Partnerships
    Warner Bros. Entertainment Apr 2017 - Jun 2020
    Burbank, Ca, Us
    ► Machinima, the original gaming YouTube channel, achieving 2 billion views monthly across multiple social platforms and TV.► Assumed CEO role after Machinima’s acquisition by Warner Bros. to lead company integration and turn-around.► Oversaw all day-to-day business entertainment operations, responsible for developing and implementing a strategic growth plan that aimed to increase global revenue to $100 million.► Led 3000+ creator network, managing all aspects of operations, contracts, business affairs, negotiations, and financials.► Managed programming and production across various platforms, including YouTube, Twitch, Facebook, and Pluto. Produced high-quality shows for esteemed companies such as Netflix, The CW, and Verizon.►Motivated a team of 100 people across sales, operations, creative & programming, content production, data analytics, sales, and finance.
  • Warner Bros. Games
    Svp, Worldwide Marketing | Video Games | Business Leadership | World-Leading Licensed Ip
    Warner Bros. Games 2009 - 2017
    Burbank, Ca, Us
    ► Worldwide marketing leader of Warner Bros.' $1 billion video game division. ► Spearheaded business growth from the 13th to the 3rd largest video game publisher. ► Oversaw $300M LEGO video game franchise. Successfully launched and grew iconic brands into the video game space, including Batman, Lord of the Rings, and Mortal Kombat. ► Led new business expansion into mobile, esports, and virtual reality.► Managed a team of 30 U.S. and 10 international employees while working collaboratively with multiple creative agencies and promotional firms.
  • Electronic Arts
    Head Of Global Brand Marketing
    Electronic Arts Nov 2007 - Jun 2009
    Redwood City, Ca, Us
    ► Global marketing leader for The Sims, overseeing marketing strategy, brand, and product positioning and achieving $90M in revenue.► Led innovative, integrated consumer marketing campaigns and worked in close collaboration with the Maxis studio. ► Developed a multi-year franchise strategy across multiple platforms and geographies.► Established the EA Play casual gaming division , contributing $35M new IP revenue in year 1. Recruited, empowered, and mentored a strong global marketing team of 15 people.► Launched the largest title to date, Sims 3, with a groundbreaking Facebook campaign and branded content series
  • Family Entertainment Group
    Executive Vice President, Marketing | Brand Development | Consumer Products
    Family Entertainment Group Dec 2006 - Nov 2007
  • Infospace
    Vice President, Marketing | Startup Operations | Business Planning | Venture Capital
    Infospace May 2006 - Dec 2006
    Bellevue, Washington, Us
  • Mattel
    General Manager & Vice President, Marketing - Barbie | Brand Development Strategy | Brand Expansion
    Mattel 2003 - 2005
    El Segundo, California, Us
    ►Marketing leader of the $1.2B Barbie business across toys and entertainment.►Led expansion into new product categories and entertainment, resulting in an incremental $100M in revenue. ►Oversaw franchise development for Barbie, DC Comics, and Harry Potter.►Progressed from Brand Manager to Director and Vice President through a series of successful promotions.
  • Mattel
    Vice President, Marketing – Entertainment And Male Action Toys
    Mattel 1998 - 2003
    El Segundo, California, Us

Russell Arons Skills

Advertising Digital Marketing Brand Development Enterainment Digital Strategy Creative Direction Brand Management Corporate Communications Programming Content Strategy Consumer Products Content Management Customer Insight Digital Distribution Social Media Audience Analysis Digital Media Strategic Partnerships Strategy Marketing Strategy Marketing Start Ups Entertainment Social Media Marketing Integrated Marketing Leadership Branding And Identity Video Games Business Development Online Marketing Online Advertising Video Market Research Management Communication Live Video Streaming

Russell Arons Education Details

  • Lake Forest College
    Lake Forest College
    B.A. Business And B.A. Philosophy

Frequently Asked Questions about Russell Arons

What company does Russell Arons work for?

Russell Arons works for Original X Productions

What is Russell Arons's role at the current company?

Russell Arons's current role is Marketing & strategy consultant to interesting and creative companies; Ex: Warner Bros., Comcast, Electronic Arts, Mattel.

What is Russell Arons's email address?

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What is Russell Arons's direct phone number?

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What schools did Russell Arons attend?

Russell Arons attended Lake Forest College.

What skills is Russell Arons known for?

Russell Arons has skills like Advertising, Digital Marketing, Brand Development, Enterainment, Digital Strategy, Creative Direction, Brand Management, Corporate Communications, Programming, Content Strategy, Consumer Products, Content Management.

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