Russell Edwards Email & Phone Number

Sydney, Nsw, Au

Australia

• I lead MBA's Marketing Strategy including brand management, advertising, PR, events, content and communications.• I also lead MBA's Client Service team, ensuring adherence to service standards and overseeing client onboarding/offboarding.• I co-ordinate MBA's Distribution Strategy with other department heads, including planning, budgeting and team management.

Sydney

Responsible for Maple-Brown Abbott's communications strategy across all mediums to all audiences, with a focus on Maple-Brown Abbott's investment capabilities and positioning around ESG.

Sydney, New South Wales, Australia

Worked with retail and industry super fund clients, major banks and asset managers to optimise performance versus peers, ensure compliance with existing and emerging regulations and provide strategic guidance on best outcomes for all customer types. Specific focus areas include DDO readiness / best practice, rebranding, APRA SPS 530 (investment governance), investment manager selection and investment governance best practice benchmarking.

Sydney, New South Wales, Australia

Marketing lead for product-centric projects including fund name changes (out of the global rebrand), change of responsible entity (RE) for >$5b FUM and expansion of FSI capabilities into the NZ market.

Chifley Tower, Sydney

Develop and execute Pendal's (formerly BT Investment Management's) Communications Strategy via digital and other channels. Manage core communications for Pendal products and funds across all major asset classes. Work closely with Sales, Product and other Pendal teams to optimise the effectiveness of communications efforts and contribute to the successful execution of Marketing and Sales Strategies to direct, wholesale and institutional clients.

Circular Quay, Sydney

Lead the marketing team for AMP's +$25 billion corporate super business covering blue chip, SME and micro organisations. Key achievements included driving strong cashflow outcomes for blue chip clients including Optus and Woolworths and leveraging customer and data analytics to execute targeted digital customer campaigns.

Sydney, Australia

Responsible for driving strategy for the CFS Distribution team and optimization of business unit performance. Key achievements include:• renegotiation of state and channel split of national platform sales targets, improving equity and team engagement and• driving implementation of a new and comprehensive platform adviser segmentation model, which fed improved BDM productivity and accountability and a view of current and preferred future adviser support footprint.

Sydney, Australia

Responsible for team optimization and management of top tier licensee accounts including PIS, AAP, SFG, ANZ licensees, Suncorp licensees and Matrix. Key achievements include:• driving discipline and consistency with decisions on licensee support, resulting in improved spend and clearer incentives for licensee and adviser support• running cross-functional teams to improve adviser and licensee relations, capture industry trends, identify and manage reputational risks and business… Show more Responsible for team optimization and management of top tier licensee accounts including PIS, AAP, SFG, ANZ licensees, Suncorp licensees and Matrix. Key achievements include:• driving discipline and consistency with decisions on licensee support, resulting in improved spend and clearer incentives for licensee and adviser support• running cross-functional teams to improve adviser and licensee relations, capture industry trends, identify and manage reputational risks and business opportunities and foster a one-team approach with licensees. Show less

Responsible for developing and executing the marketing strategy for investor communications, investor campaigns and all elements of corporate super marketing (including tender and pitch). My key achievements include: • leading all GFC-related communication events including announcing mortgage and income fund redemption freeze and subsequent terminations• materially improving YOY net flows from pre 30 June super top-up campaigns through improved messaging, greater segmentation and… Show more Responsible for developing and executing the marketing strategy for investor communications, investor campaigns and all elements of corporate super marketing (including tender and pitch). My key achievements include: • leading all GFC-related communication events including announcing mortgage and income fund redemption freeze and subsequent terminations• materially improving YOY net flows from pre 30 June super top-up campaigns through improved messaging, greater segmentation and digital solutions• designing and executing the Your Super Your Future consolidation program, driving substantial additional inflows. Show less

Sydney, Australia

My team was responsible for communications and marketing activity for the division’s Super and Investment products. Some of my achievements are:• leading delivery of communications relating to unit price error restitution program and intra-fund transfer program• designing and rolling out new/enhanced product offers including RSA and ERF. Success in this space solidified CBA position as market leader.

Grad Dip Applied Finance & Investment

Bachelor’S Degree, Business, Credit Average

Marketing Major, Comms sub-Major