Russell Edwards

Russell Edwards Email and Phone Number

Head of Communications @ Bennelong Funds Management
Sydney, NSW, AU
Russell Edwards's Location
Greater Sydney Area, Australia
Russell Edwards's Contact Details

Russell Edwards work email

Russell Edwards personal email

n/a
About Russell Edwards

I am a commercially astute and results-oriented resource specializing in investment communication, change management, marketing and distribution within Australia’s asset management industry.My core capabilities include:1) helping investment managers and super funds drive to industry best practice 2) leading cross-functional and specialist teams in program, project and BAU environments3) developing and executing successful action campaigns to build brands, drive inflows and retain customers4) optimizing sales team effectiveness and driving change to improve client segmentation, panel management, and opportunity targeting.My career themes include:• I've led the implementation of major product/fund changes resulting from regulatory and market changes, including The Royal Commission, YFYS, FoFA, Stronger Super, the GFC and M&A activity.• I’ve worked closely with business development teams to optimize field effectiveness, segment and target licensees and advisers, and deliver co-ordinated marketing and communication campaigns.• My deep cross-functional experience across investment governance, marketing, distribution and product management gives me an excellent understanding of industry dynamics and the psyche of end clients and intermediaries.Key to my success is my commitment to managing diverse stakeholder groups and ensuring customer interactions are targeted, empathetic - and drive the desired business outcome.Feel free to send me a personalized message via LinkedIn or call me on 0416 182 900.

Russell Edwards's Current Company Details
Bennelong Funds Management

Bennelong Funds Management

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Head of Communications
Sydney, NSW, AU
Website:
bennelongfunds.com
Employees:
44
Russell Edwards Work Experience Details
  • Bennelong Funds Management
    Head Of Communications
    Bennelong Funds Management
    Sydney, Nsw, Au
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  • Maple-Brown Abbott
    Head Of Marketing & Client Service
    Maple-Brown Abbott Oct 2023 - Present
    Australia
    • I lead MBA's Marketing Strategy including brand management, advertising, PR, events, content and communications.• I also lead MBA's Client Service team, ensuring adherence to service standards and overseeing client onboarding/offboarding.• I co-ordinate MBA's Distribution Strategy with other department heads, including planning, budgeting and team management.
    View
  • Maple-Brown Abbott
    Communications Manager
    Maple-Brown Abbott Apr 2023 - Oct 2023
    Sydney
    Responsible for Maple-Brown Abbott's communications strategy across all mediums to all audiences, with a focus on Maple-Brown Abbott's investment capabilities and positioning around ESG.
  • Kpmg
    Associate Director
    Kpmg May 2021 - Apr 2023
    Sydney, New South Wales, Australia
    Worked with retail and industry super fund clients, major banks and asset managers to optimise performance versus peers, ensure compliance with existing and emerging regulations and provide strategic guidance on best outcomes for all customer types. Specific focus areas include DDO readiness / best practice, rebranding, APRA SPS 530 (investment governance), investment manager selection and investment governance best practice benchmarking.
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  • First Sentier Investors
    Marketing Manager
    First Sentier Investors Oct 2020 - May 2021
    Sydney, New South Wales, Australia
    Marketing lead for product-centric projects including fund name changes (out of the global rebrand), change of responsible entity (RE) for >$5b FUM and expansion of FSI capabilities into the NZ market.
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  • Pendal Group
    Communications Manager
    Pendal Group Sep 2016 - Mar 2020
    Chifley Tower, Sydney
    Develop and execute Pendal's (formerly BT Investment Management's) Communications Strategy via digital and other channels. Manage core communications for Pendal products and funds across all major asset classes. Work closely with Sales, Product and other Pendal teams to optimise the effectiveness of communications efforts and contribute to the successful execution of Marketing and Sales Strategies to direct, wholesale and institutional clients.
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  • Amp
    Segment Marketing Manager - Workplace Marketing
    Amp Jun 2015 - Jun 2016
    Circular Quay, Sydney
    Lead the marketing team for AMP's +$25 billion corporate super business covering blue chip, SME and micro organisations. Key achievements included driving strong cashflow outcomes for blue chip clients including Optus and Woolworths and leveraging customer and data analytics to execute targeted digital customer campaigns.
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  • Colonial First State
    Executive Manager - Retail Distribution
    Colonial First State Feb 2014 - Nov 2014
    Sydney, Australia
    Responsible for driving strategy for the CFS Distribution team and optimization of business unit performance. Key achievements include:• renegotiation of state and channel split of national platform sales targets, improving equity and team engagement and• driving implementation of a new and comprehensive platform adviser segmentation model, which fed improved BDM productivity and accountability and a view of current and preferred future adviser support footprint.
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  • Colonial First State
    Executive Manager - Platform Sales
    Colonial First State Feb 2012 - Feb 2014
    Sydney, Australia
    Responsible for team optimization and management of top tier licensee accounts including PIS, AAP, SFG, ANZ licensees, Suncorp licensees and Matrix. Key achievements include:• driving discipline and consistency with decisions on licensee support, resulting in improved spend and clearer incentives for licensee and adviser support• running cross-functional teams to improve adviser and licensee relations, capture industry trends, identify and manage reputational risks and business… Show more Responsible for team optimization and management of top tier licensee accounts including PIS, AAP, SFG, ANZ licensees, Suncorp licensees and Matrix. Key achievements include:• driving discipline and consistency with decisions on licensee support, resulting in improved spend and clearer incentives for licensee and adviser support• running cross-functional teams to improve adviser and licensee relations, capture industry trends, identify and manage reputational risks and business opportunities and foster a one-team approach with licensees. Show less
    View
  • Colonial First State
    Head Of Marketing - Investor & Corporate Super
    Colonial First State Jul 2007 - Jan 2012
    Responsible for developing and executing the marketing strategy for investor communications, investor campaigns and all elements of corporate super marketing (including tender and pitch). My key achievements include: • leading all GFC-related communication events including announcing mortgage and income fund redemption freeze and subsequent terminations• materially improving YOY net flows from pre 30 June super top-up campaigns through improved messaging, greater segmentation and… Show more Responsible for developing and executing the marketing strategy for investor communications, investor campaigns and all elements of corporate super marketing (including tender and pitch). My key achievements include: • leading all GFC-related communication events including announcing mortgage and income fund redemption freeze and subsequent terminations• materially improving YOY net flows from pre 30 June super top-up campaigns through improved messaging, greater segmentation and digital solutions• designing and executing the Your Super Your Future consolidation program, driving substantial additional inflows. Show less
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  • Comminsure (C&Cp)
    Head Of Communications & Investment Research
    Comminsure (C&Cp) 2005 - 2007
    Sydney, Australia
    My team was responsible for communications and marketing activity for the division’s Super and Investment products. Some of my achievements are:• leading delivery of communications relating to unit price error restitution program and intra-fund transfer program• designing and rolling out new/enhanced product offers including RSA and ERF. Success in this space solidified CBA position as market leader.
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  • Commonwealth Bank Of Australia
    Executive Manager, Managed Investments
    Commonwealth Bank Of Australia 2003 - 2005
  • Challenger International
    Product Manager
    Challenger International 1998 - 2000
  • Mercantile Mutual
    Product Manager
    Mercantile Mutual 1997 - 1999

Russell Edwards Skills

Relationship Management Investments Marketing Sales Management Financial Services Wealth Management Management Sales Stakeholder Management Superannuation Portfolio Management Business Strategy Marketing Strategy Web Content Management Strategy Financial Planning

Russell Edwards Education Details

Frequently Asked Questions about Russell Edwards

What company does Russell Edwards work for?

Russell Edwards works for Bennelong Funds Management

What is Russell Edwards's role at the current company?

Russell Edwards's current role is Head of Communications.

What is Russell Edwards's email address?

Russell Edwards's email address is re****@****.com.au

What schools did Russell Edwards attend?

Russell Edwards attended Securities Institute Of Australia, University Of Technology Sydney.

What are some of Russell Edwards's interests?

Russell Edwards has interest in I Take Pride In My Fitness.

What skills is Russell Edwards known for?

Russell Edwards has skills like Relationship Management, Investments, Marketing, Sales Management, Financial Services, Wealth Management, Management, Sales, Stakeholder Management, Superannuation, Portfolio Management, Business Strategy.

Who are Russell Edwards's colleagues?

Russell Edwards's colleagues are Yohan Sivakumar, Roger Phipps, John Burke, Cfa, Talya Levy, Jonathan Wakeman, Cima®, David Whitby, Anthony Savino.

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