Management of a direct response marketing company providing online marketing services and strategies to professionals and Ecommerce clients. Specializing in customer attraction, direct response copywriting, email marketing, mobile marketing strategies, and search engine optimization (SEO).Highlights:- Increased one eCommerce client’s customer base by over 1,000 within first 6 months of contract

Highlights: - Increased conversion rate of existing bottom-of-funnel leads by 763%- Increased customer lifetime value by 244%- Improved year-over-year retention rate by 25%

Highlights: - Created RPQ’s back-end offer, produced all copy and marketing assets for the initial launch, and generated $100K worth of revenue from 1,200 subscribers in only nine days- Wrote all the copy for RPQ’s cold traffic funnel from the opt-in page through the follow-up and optimization of new lead value- Created, implemented, and run an ongoing A/B testing program- Implemented a robust analytics and attribution program to make strategic decisions as it relates to the growth of new and existing marketing initiatives- Hired and managed two new media buying agencies

Consistent lead and revenue growth from the following activities:- Reviewed, and in some cases edited, all internal and external copy before it went live- Monitored and optimized our internal webinar process on a bi-monthly basis- Email metrics and deliverability healthHighlights:- Helped define the company's target avatar with absolute certainty- Helped implement a robust analytics and attribution program so we could make strategic decisions as it related to the growth of new and existing marketing initiatives- Activated and managed three new media buying agencies

- Provided short form financial copywriting services to Prosper Trading Academy, True Market Insiders, and Raging Bull- Provided financial copy training to WealthPress, and Market Traders Institute on a B2B basis- Provided financial copy training to a cohort of 50 students on a B2C basis- Wrote all internal promotional copy for the purpose of filling enrollment to our B2C financial training and roundtable program

Highlights:- Increased monthly revenue by $100K, for a total increase of $1.2 million dollars in 2018 
- Produced an email promo in December of 2017 with the primary objective of collecting applications for a $15K done-for-you 
program (was asked to stop producing emails after two, due to more applications being received than they could handle)

Short-form and renewals copywriter.Highlights:- Produced the order forms, emails, and upsell copy for one-day renewal campaigns in February, and May of 2019, with the final result of 700+ front end sales, and 40% upsell conversion rates across both campaigns - Produced the order form and emails for a renewal campaign in April of 2018 that earned $100K over four days with a small list

Front end and short-form financial copywriter.Highlight: Produced a Cyber Monday email promo for Lifetime Income Report that converted at 39%, and brought in one-third of our quarterly order goal in a single day.

Write copy and emails for all internal and 3rd party webinar products, sales pages, and promotionsHighlights: - Produced copy that generated over $1 Million dollars of revenue in Q1 of 2015 
- Produced copy for a $997 software product that sold 265 units during a single promotion in Q4 2015

I act in a wide variety of management, developmental, creative, and collaborative roles, across several areas of the business, including: Publishing, Fulfillment, and Affiliate Marketing. Publishing Roles: Offer/Funnel creation, Copywriting, Landing page construction, Email marketing, Paid media, Testing/Optimization.Management Roles (Publishing Side): Coordination of internal and external personnel and tasks necessary to successfully construct an entire marketing funnel from concept to post launch optimization.Fulfillment: Professional marketing content creation and coaching of private forum members.Other: Lead generation and monetization through affiliate offers across several diverse niches, Including: Digital marketing and Survival.Highlights:- Increased email profitability by $100K in 2015

Write copy for all internal brand messaging, including: Sales videos, email sequences, paid media landing pages, and Facebook ads. Served as the main presenter for GCP webinars in 2015.Consult and work with clients on their brand messaging, funnel strategy, and copy assets.Highlights:- Increased landing page conversion rate by 23% - Started the FunnelDash Podcast
- Created the Funnel Metric Multiplier Method presentation, offer, and funnel - Wrote homepage copy for FunnelDash

Design and implementation of all internal mobile marketing initiatives, including: Mobile site, App and Email layout and implementation.

Management and support of over 800 publishers, Brokering of mobile and PPCall offers, and increasing both company revenue and profitability on a monthly basis.October 2012 revenue of $125K+ and profitability of $35K+, Exceeding set goals by $80K and $26K respectively.

Experiences Include: Authoring an entire professional mobile marketing training course. Grew business revenue and profitability through list building/email marketing and affiliate/JV relations.

Experiences Include: Co-Author of local consulting and training course teaching offline marketing to online marketers. Grew business revenue and profitability through list building/email marketing and affiliate/JV relations. Also responsible for internal compliance, taxes, and legal.

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