Russell Dehaven Email & Phone Number

Washington, District Of Columbia, Us

At Implementation Management Partners [IMP], we empower brand managers, internal creative teams, and agency partners by helping to maximize budgets, optimize resources, ensure alignment, and contribute to business performance. Our approach to engagement is lean: as much as you need, when and where you need it.We contribute to your brand value by increasing your business performance, with an agile focus on tools, templates, brand training/curriculum and brand management practices targeted at ensuring a consistent customer experience.Learn more at http://imp.agency

In pursuit of working on my own “brand growth and positioning,” I re-engaged with my long-time colleague and friend Andy Johnson. Together we serviced some great clients and built a new vernacular for our services, while paying respect to successful learnings of previous years.While “implementation speed dating” we came to the overwhelming conclusion that we were too formidable a team to not engage in a new formal partnership as soon as my non-compete with Interbrand expired.

New York, Us

My time at Interbrand was rewarding, challenging, and filled with tremendous professional growth. As a member of the executive team, I was charged with building a new practice from the ground up. One that enabled the firm to deliver end-to-end identity programs at scale. As result of our tremendous growth due to new service opportunities I initially brought to the company, we grew a team from 3 to over 32 people, and opened revenue streams that effected multiple practice areas.I’m very proud of the team I was able to grow organically while generating revenues and value for our clients; they were the largest and most talented group of their kind in the world. I, with my team, drove innovation and leadership that continues to influence the evolution of our industry.While there, I was responsible for brand implementation, stewardship, and governance development across the firm, including:— Establishing and growing the Brand Management Systems (BMS) practice— Developing and refining the firms implementation and stewardship processes, new business development, IP, and go-to-market strategies— Increasing engagement with and value for our clients, through the development of innovative new offerings Having successfully grown and stabilized our brand implementation and planning practice, I directed my efforts in developing two significant areas:— A long-term brand stewardship team that resided on-site and serviced many of Interbrand’s largest clients— Spearheaded a global brand management study that revealed an entirely new service offering to partner with clients and build sustainable brand management programs.

Developed an expertise in brand identity system implementation and production management, working with Fortune 100 clients, internal creative teams, production teams and both client and external vendors. Spearheaded multiple global identity programs and their integration across a broad array of touch-points, to include fleet vehicles, uniforms, internal/external signing, print, Web, packaging, broadcast, etc.Clients included: Avolar, BP, CA Grown, Canadian Airlines, Charles Schwab, FedEx, Frito-Lay, Genworth Financial, GS Caltex, H&R Block, HP, John Deere, KB Bank, Korean Airlines, LG, Life House, Lilly, Microsoft, P&G, Seagate, USOC, Visa. Pepsico and YWCA

Mclean, Va, Us

While working on this dynamic and vivid client for Landor called Iridium, I was confronted by our main client, and asked if I would join them to oversee the activation of the same program I helped to deliver. (breeeath) What a great opportunity, and one I couldn't pass up. At Iridium I had my first glimpse into what it was like to receive the tools from a brand agency, and actually have to act on them in the real world. My time there, while short, taught me that what was being delivered was wholly inadequate for the ever shifting, understaffed and underfunded brand functions within the clients four walls.During my time here I worked with a “firecracker team”, and was responsible for maintaining brand continuity across all global communications touch-points through:— Developing and delivering brand training, educational programs, and guidelines— Providing ongoing reviews of internal/external projects for brand, marketing, events, retail, sponsorships, and more— Building a set of quality assurance and quality control processes

Clients included: Agilent, Bradesco, ITT Industries, Ryder and Xerox

Established identity design firm specializing in the creation of corporate brand standards and identity communication materials for clients in the US and Saudi Arabia.Clients included: Andretti Enterprises, Arabian Navigation and Shipping, General Machinery Agency, PPG Pace Car Team, Saudi Diesel Generators and Sportfloor

Certificate Program, Visual Communications

12