Director
New York, Ny, Us
* Developed strategic public relations and integrated marketing programming for a number of the world's most iconic brands, including: Snickers, Oreo, Champion, KFC, Oscar Mayer, Planters, FedEx and Bud Light* Served as lead client counsel during multi-million dollar programs, managing the planning, budget tracking, media outreach, execution, measurement and reporting * Focused concentration on sports marketing - leveraging league, team and player deals for the NFL, NBA and NASCAR's biggest sponsors* Developed creative platform for award-winning campaigns * Oversaw planning and execution of digital and major social media campaigns