Russell Shearer Email and Phone Number

Leading the selection, implementation, and daily management for Whistle’s CRM (Iterable), CMS (Webflow), and Ecommerce storefront (Shopify).Define strategy and lead production for marketing-led email campaigns, including abandoned cart, refer-a-friend, product, and feature go-to-market campaigns, reviews, and customer-retention initiatives.Build, maintain, and optimize whistle.com and shop.whistle.com through product launches, marketing campaigns, and brand refinements.Lead project management processes to enable peers and client groups to understand KPIs,and share progress cross-functionally.Implement web and SEO best practices, platform analytics, and create dashboards to understand campaign and channel performance.

Marketing Technology Lead (July 2015 - August 2016)Front-end Developer (December 2013 - July 2015)Responsibilities included aligning strategic website initiatives with larger business metrics.Managed, developed, and maintained inkling.com - a B2B marketing and WordPress site.Collaborated and implemented A/B testing, and web optimization best practices.

Created and designed strategy for digital ad campaigns.Built rapid-prototypes and proof-of-concepts to facilitate client pitches.Utilized various APIs and hardware to create unique web, mobile, and real-world ad experiences.Created web-based advertisements for Facebook tabs, Flash banners, and responsive microsites.

Responsible for the design, development, coding, and testing of websites.

Promoted to Team Lead within the first month.Managed daily schedules and responsibilities for 30+ employees, serving 1200 community members in a galley setting.Received the highest allowable end-of-season bonus.