• Responsible for Corporate Account program evaluation and growth development – SAP reporting, dashboard creation, and program recommendations• Designer of custom program offerings and sales aids to support CAM’s and AVP in driving customer acquisition, account penetration and profitability• Developer of interactive sales presentations used by national Corporate Account sales team• Marcom responsibilities include collateral copywriting, creation of custom product catalogs, flyers, order guides, product booklets, email campaigns, etc.• Manager of product content for client specific websites and external client ordering portals

• Senior Communications Creative Designer for B2B and B2C marketing campaigns, customized by brand.• Developed CRM campaign lifecycle and strategy for over 2M subscribers – e-mail, direct mail, SMS, and in-vehicle messaging.• Product Marketing Quality SME, responsible for end-product strategy implementation, press-checks and budget expenditures• Strategic Planning• Business Case Development• Contract Negotiation• Pricing and Packaging• Vendor Management• Advertising• Financial Modeling• Survey Design & Analysis• Marketing Research/Segmentation• Benchmarking

• Senior Escalation Manager overseeing technical, billing, and customer facing concerns• Traveled as Auditing Consultant to domestic regions to ensure compliance to enrollment benchmarks• Implemented national Sales Consultant incentive program that increased enrollment rates over 10%• Authored 16 policies and procedure manuals defining Wireless Account Management strategy and execution• Benchmarked call-center SOP requirements and defined Response Agent scripting• Wireless Account Management• MIN Management• Sales & Marketing• Dealer Relations - Sales• Dealer Relations - Enrollment• Collateral Marketing / Life-cycle Management• Account Management• Program/Product Launch

• Consulted dealership management in West Region driving subscription enrollment rates regionally by over 30%• Launched redesign of Mercedes-Benz Tele Aid enrollment website increasing sales by eliminating fax process• Trained regional sales staff on product offerings and conducted live in-vehicle service demonstrations• Designed promotional sales brochures and dealership signage implemented into MB dealerships nationwide• Formulated and administered national reporting metrics used to statistically rank regional performance

• Oversaw vehicle order guide creative, copywriting and product availability forecasting on domestic fleet vehicles• Coordinated marketing creative refresh of annual vehicle competitive comparison guides• Contributing author to client facing website: www.fleet.ford.com• Consulted on rental/fleet repurchase program that reduced vehicle inventory holding costs by $1M quarterly• Streamlined vehicle order combination complexity by bundling vehicle options/packaging based on national Polk data• Represented Ford Motor Company at national Fleet Product Preview and Ride & Drive events

• Lead Designer of fleet & rental subscriber communication direct mail and email lifecycle strategy (2+ million)• Supervised program execution through Direct Mail, Email, In-vehicle Messaging & Telemarketing efforts• Owner of departmental Business Sales & Marketing $1.5M budget• Sourced outside marketing partners and creative vendor agencies via triple-bid process• Contributing author to client facing website: www.onstar.com/fleet• Outlined departmental business reporting metrics used in corporate wide retention analysis• Creative designer of OnStar Fleet Business Vehicle Manager Program and GMAC Insurance Low Mileage Discount Program• Department Manager of Hands Free Calling Shared Minute Plan w/Verizon Wireless (Business focus - non retail)• Implemented on-boarding fast-track enrollment process which saved $2M annually in saved commissions• Administered sales forecasts and monthly reporting metrics for executive board review• Served as Customer Relations Team SME as Advisor Call Center Liaison• Sales/Marketing IT liaison for enhancements to Advisor CRM application

• Oversaw financial collection of 25K Retail and Lease vehicle installment loans (net worth approx 400M).• Team Lead of Special Accounts team responsible for reducing deficiency on total loss and theft loan agreements.• Negotiated refinancing, extension and renewals of debt obligations on non-collateral loans.• Conducted North Central regional fraud investigations, military adjustments, subpoenas, confiscations, charge-off’s, repossessions and vehicle disposal (10M net worth).• Lead Designer of procedural database used for national training of new hires.• Implemented plan to reduce vehicle disposal lifecycle from 90+ days to <20 days, which saved $750K per territorial region.• Consulted on design efficiency on newly created online vehicle auction platform: www.smartauction.biz.