Russell Isaacson Email and Phone Number
Charlotte, NC, US
Russell Isaacson's Location
Charlotte Metro, United States, United States
Russell Isaacson's Contact Details
Russell Isaacson work email
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Russell Isaacson personal email
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Russell Isaacson phone numbers
About Russell Isaacson
I have broad and deep experience, spanning 20+ years, in a number of different industries, including software, banking, payments, retail, CPG, travel, telco, consumer electronics, media and entertainment. All of this enables me to view high-level customer challenges from a number of perspectives and use a consultative approach to identify solutions and opportunities for growth. At the moment, I’m focused on distributing disruptive fintech products. Developing strong, collaborative relationships with leaders is my key strength, and helps me add real value as a voice of reason and insight for my clients. Feel free to connect at russell.isaacson@zip.coGallup StrengthsFinder top 5: Learner, Strategic, Individualization, Intellection, InputSingle-digit handicap always down to tee it up!- Embedded finance- eCommerce- Payments- Integrated marketing- Digital strategy- Data management- Partnerships- Client development- P&L ownership- Global team leadership
Russell Isaacson Work Experience Details
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Head Of Gtm Strategy And Sales EnablementZip CoCharlotte, Nc, Us -
Head Of Mid Market SalesZip CoCharlotte, Nc, Us
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Head Of Mid & Large Market SalesZip Co Apr 2024 - PresentSydney, AuZip Co Limited (ASX: ZIP) is a digital financial services company, offering innovative, people-centered products that bring customers and merchants together.
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Strategic GrowthBolt May 2023 - Feb 2024San Francisco, California, Us• Prospected against a portfolio of over 80 strategic retailers with annual eCommerce GMV > $100M.• Closed an Interbrand top 75 Best Global Brand and the first truly global luxury brand ever for Bolt.• Drove the enterprise sales process end-to-end, leading product demos, contract negotiations and SOW execution. -
Vp, Embedded Insurance ChannelBoost Feb 2022 - Apr 2023New York, Ny, Us• Developed robust pipeline of over 100 prospective channel partners spanning diverse industries reflecting Boost’s varied product portfolio, with projected gross written premium growth of 40% YoY.• Quarterbacked cross-functional efforts to stand up new distribution partners, inclusive of Engineering, Underwriting, Legal, Operations, and Customer Success.• Partnered with Marketing on brand development, product positioning, paid media investments and speaking at events, all of which doubled average monthly marketing qualified leads. -
Director Of Business Development, Retail & AutomotiveAlly Oct 2020 - Feb 2022Detroit, Mi, Us• Owned retail and auto verticals for Ally Lending, the POS financing arm of Ally Bank• Oversaw launch of partnership with Sezzle, estimated to deliver 50%+ of annual loan volume through eCommerce• Led the service lane lending partnership with Hendrick Automotive across 100+ dealers and collision centers -
Instructor, Digital Marketing & CrmGeneral Assembly 2017 - Feb 2022New York, Ny, UsCreate and present customized workshop content in collaboration with GA corporate training designers for Enterprise clients with a focus on the Fortune 500• Delivered a workshop on CRM and data management to L'Oreal's marketing finance team• Developed content on the digital media sales process via programmatic technology, including header bidding -
Us Head Of Fashion RetailKlarna Jan 2020 - Jul 2020Stockholm, Se• Led the US go-to-market team for apparel and footwear merchant acquisition.• Contributed over 50% of the US Fashion Team’s incremental revenue during H1 2020.• Collaborated with merchant product and marketing teams to deliver successful partnership programs. • Appointed company representative for industry events, serving as keynote speaker and panelist. -
Senior Commercial ManagerKlarna Jul 2018 - Dec 2019Stockholm, Se• Identified, negotiated, and acquired merchant partners in multiple retail categories.• Key signings included TOMS, MVMT, Journeys, Reebok, Clarks, Allbirds, Good American, Lunya and Mejuri.• Individually responsible for 40% of US incremental revenue in 2019 among a national team of 12.
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Vp SalesProtected Media Aug 2017 - Apr 2018Tel Aviv, IlLed strategy, operations, business development, staff and market assessment for North America. Prospected and acquired new customers across the programmatic supply chain. Developed pipeline and marketing materials in support of a SaaS revenue model. Reported to the CEO and provided regular perspective on market conditions. Protected Media is an innovative cyber security solution for fighting online advertising fraud. By adding a protection layer to our clients’ every ad – display, mobile, or video – we provide our clients with critical real-time insights, raising competitiveness and profitability. Protected Media’s multilayered ad protection technology lets our clients pay only for real users, clicking real clicks and performing verifiable actions. Our clients can rest assured their ads are properly located, visible, and seen by real people. -
Head Of Demand DevelopmentProhaska Consulting Dec 2016 - Aug 2017New York, New York, UsOn behalf of publisher and technology vendor clients, generated new business across brands, agencies, trading desks and DSPs in the programmatic marketplace.Led a team of veteran data and media sellers as a player-coach, advising on best practices, tools and systems to exceed targets.Collaborated with Business Development to secure new clients and Operations to ensure program delivery. -
Business Development, Americas, Hotelscombined.ComKayak 2017 - 2017Stamford, Ct, UsDeveloped new affiliate partnerships across the Americas, with a focus on the US and Canada, for the pre-Kayak acquired metasearch site, HotelsCombined.com. -
Vp, Brand PartnershipsSovrn Holdings, Inc. May 2015 - Sep 2016Boulder, Colorado, Ussovrn is committed to the success of independent publishers. We provide publishers with technology and data to improve their user experience, and we operate one of the largest ad exchanges in the world to help publishers monetize their content. We reach over 800 million unique readers worldwide every month, and Pixalate ranked us 1st on their Global Seller Trust Index. Reporting to the CEO, I built relationships with top brands and agencies to increase transparency in the digital media supply chain. By bringing brands closer to the right consumers at the right places and times through independent publishers, we help brands get more out of their media budgets - both in financial value and knowledge. Highlights included working with P&G's programmatic team on audience segment targeting and establishing the NYC office. -
Senior Director, Client DevelopmentChango Jan 2014 - May 2015New York, Ny, UsProgrammatic marketing platform enabling relevant and timely advertising campaigns using exclusive consumer intent data and algorithmic media-buying technology.Senior Director, Client Development – lead and grow both direct and agency accounts across a range of industries, driving revenue generation through strategic consultation on Chango’s solutions and programmatic advertising more broadly.• Responsible for 36% of Chango’s East region revenue during 2014 while managing a team of 4• Lead relationships with key digital agency partners, including Initiative, Mindshare, MEC, Resolution Media, iProspect and Sapient Nitro• Advise direct clients on digital media strategy and investment, with a focus on retail brands including Bloomingdale’s, FreshDirect, Gilt Group and Things Remembered• Oversee staff across departments to ensure productive collaboration and successful delivery against client objectives -
Adjunct Professor - M.S. In Integrated MarketingNew York University 2011 - 2014New York, Ny, UsTaught the course, Integrated Marketing, which introduces students to the concept of marketing, to the writing and implementation of marketing plans, and to the key elements of managing the integration of marketing across the various elements of the promotion mix: advertising, direct marketing, public relations, sales promotion and the organization as a whole. -
Director, Business DevelopmentConde Nast Jul 2011 - Dec 2013New York, Ny, UsAward-winning, multi-platform media company renowned for its stable of prestigious magazine brands, including Vogue, Vanity Fair, GQ and The New Yorker.Director, Business Development – identified, secured and grew marketing partnerships with retail organizations to generate new leads, subscribers and revenue to 18 consumer magazine brands in exchange for custom editorial content and digital/print media.• Achieved a close rate of over 30% on deals contributing millions of partnership subscriptions annually to 18 Condé Nast titles• Architected the relationship between Condé Nast and a $600MM+ eCommerce partner that served as the second largest source of partnership subscriptions in 2013 across 10 publications at zero incremental hard cost• Spearheaded a multi-year partnership with a women’s accessories retailer projected to generate millions in profit from the sale of high margin, paid subscriptions through retail POS integration• Developed and oversaw processes with Finance to manage the Partnership team budget• Orchestrated Legal, Technology and Finance on the drafting and execution of 40+ partnership program contracts -
Director, New Business Development | SpiegelPatriarch Partners 2010 - 2011New York, Ny, UsFormer operating company of the women's apparel brands, Spiegel, Newport News and ShapeFX; owned by private equity firm, Patriarch Partners, LLC.Director, New Business Development – led partnership development and asset monetization to drive inbound distribution of products in ancillary categories (e.g., shoes, bags) and outbound distribution of excess inventory.• Partnerships and deals contributed over $1MM in revenue and $10MM in media value • Negotiated agreements with Internet Retailer Top 500 eCommerce players, including Overstock, eBags and Shoebuy• Led Signature Styles’ foray into the group buying space by negotiating and executing a national campaign that generated millions of impressions and produced a majority of new customers from sales of thousands of product vouchers at a disproportionately favorable revenue share -
Senior Manager, Online Marketing | SpiegelPatriarch Partners 2010 - 2010New York, Ny, UsSenior Manager, Online Marketing – exercised and controlled the annual budget for all paid online marketing channels, including search, affiliate marketing, comparison shopping engines and social media.• Restructured the online marketing budget to shift investment from under-performing to over-performing channels and improved the overall marketing efficiency by 20% from Q3 to Q4, 2010• Conducted RFP process for new SEO and SEM providers
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Senior Business Development ManagerDeal Group Media Mar 2009 - May 2010Largest affiliate network in Oceania offering a range of digital acquisition products and services, including SEM, SEO, lead generation, performance display advertising and conversion optimization.Senior Business Development Manager – grew the dgm portfolio across core offerings serving clients in various industries, such as financial services, insurance, travel, retail, professional services and telecoms.• Secured 14 new clients representing 18 brands, including the firm’s largest SEO client by monthly revenue • Key clients delivered included iinet, Netspace, Michael Page International, Georg Jensen, The Nile, Flight Centre, Expedia and Hotels.com• Enhanced the commercial team’s prospecting processes, reports and analysis through Excel model development, thereby saving ~20 hours/week in administrative work• Managed one functional report, meeting weekly to discuss objectives, performance and career development; provided ongoing training and coaching on marketing fundamentals, internal and external communication, contract negotiation, and business process development• Recruited a key member of the Search Production team
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Partnership Marketing Manager, ApacExpedia Sep 2008 - Mar 2009Seattle, Wa, UsGlobal online travel leader operating a portfolio of over 10 brands in 60+ countries and generating $4.39BN in revenue in FY '13.Partnership Marketing Manager, APAC – managed the annual affiliate marketing budget for Australia (AU) and New Zealand (NZ) of over AUD 1MM. • Negotiated contracts, managed technical integrations, executed and analyzed campaigns• Increased profitability of the affiliate channel by 50% -
Online Marketing ManagerExpedia Mar 2007 - Aug 2008Seattle, Wa, UsOnline Marketing Manager – responsible for marketing activity for Expedia and Hotels.com APAC, focusing on the AU and NZ markets. • Email marketing: grew the AU and NZ opt-in databases by 200% and 300%, respectively, through joint marketing promotions• Affiliate Marketing: grew sales of the primary affiliate network for Expedia AU by 250%• PR: designated consumer spokesperson for AU/NZ from Jun - Aug 08, authored/edited press releases, spoke at industry conferences, and conducted interviews• Sponsorship: managed promotional activity in relation to Expedia AU's sponsorship of the Australian Football League Sydney Swans• Experiential: directed the successful mobile advertising campaign of Expedia AU branded Smart Cars (http://youtube.com/watch?v=_AAUm8smZ0E)• SEO: authored/edited posts on the Expedia AU blog and external blogs (http://google-au.blogspot.com/2008/04/map-your-way-to-your-next-trip.html)
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Senior TechnologistNovartis Pharmaceuticals Corp. 2003 - 2006Basel, Baselstadt, ChPrescription medicine division of the 3rd largest healthcare company in the world with global revenues exceeding $57BN.Senior Technologist – within the Sales & Marketing IT organization, was responsible for the front-end development of the company’s $60MM investment in Siebel ePharma for a U.S. sales force comprised of over 6K professionals. • Supervised 4 full-time employees and multiple contractors, leading the design, development, implementation and testing of functional enhancements addressing key business requirements, such as strategic account management, competitive analysis, call reporting and PDA functionality -
Senior ConsultantSiebel Systems, Inc. 2000 - 2003Austin, Texas, UsFormer leading CRM software company with 45% market share in 2002 acquired by Oracle Corp. for $5.8BN in Sep 2005.Senior Consultant – implemented various vertical and horizontal Siebel applications according to client business requirements. • Achieved an >85% utilization rate while performing dual roles as a business analyst and application developer for 10+ blue chip clients, including AT&T, Reuters, Mercedes, JP Morgan Chase, The Hartford, Nestle Waters, Mars and Novartis -
Associate ConsultantComputer Sciences Corporation 1999 - 2000Global, Us$15BN technology services provider with clients across a range of industries in over 70 countries worldwide.Associate Consultant – applied proprietary systems integration tools and methodologies to solve client business problems. • Defined and implemented Nestle Waters’ sales volume planning process using Siebel eConsumer Goods
Russell Isaacson Skills
Online Marketing
Digital Marketing
Strategy
Email Marketing
E Commerce
Online Advertising
New Business Development
Marketing
Digital Strategy
Sem
Crm
Lead Generation
Management
Business Development
Integrated Marketing
Seo
Leadership
Digital Media
Sales
Advertising
Marketing Strategy
Web Analytics
Copywriting
Social Media Marketing
Project Management
Social Media
Cross Functional Team Leadership
Mobile Marketing
Account Management
Blogging
Analytics
Public Speaking
Ppc
Public Relations
Affiliate Marketing
Strategic Partnerships
Contract Negotiation
Strategic Planning
Event Management
Press Releases
Customer Relations
Team Management
International Business
International Marketing
Sponsorship
Customer Service
Magazines
Software Project Management
Co Registration
B2b Marketing
Russell Isaacson Education Details
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Nyu Stern School Of BusinessGeneral Management -
Wesleyan UniversityPhilosophy And Mathematics
Frequently Asked Questions about Russell Isaacson
What company does Russell Isaacson work for?
Russell Isaacson works for Zip Co
What is Russell Isaacson's role at the current company?
Russell Isaacson's current role is Head of GTM Strategy and Sales Enablement.
What is Russell Isaacson's email address?
Russell Isaacson's email address is ri****@****nyu.edu
What is Russell Isaacson's direct phone number?
Russell Isaacson's direct phone number is +191756*****
What schools did Russell Isaacson attend?
Russell Isaacson attended Nyu Stern School Of Business, Wesleyan University.
What are some of Russell Isaacson's interests?
Russell Isaacson has interest in New York City, Golfing, Credit Cards, Martial Arts, Payments, Food, Wesleyan University, Health, Online And Mobile Payments, Cooking.
What skills is Russell Isaacson known for?
Russell Isaacson has skills like Online Marketing, Digital Marketing, Strategy, Email Marketing, E Commerce, Online Advertising, New Business Development, Marketing, Digital Strategy, Sem, Crm, Lead Generation.
Who are Russell Isaacson's colleagues?
Russell Isaacson's colleagues are Wilma Lee, Jack Vickers, Sarah Malmgren, Kate Kot, Tanvi Kher, Cassie Bebbington, Samantha Nott.
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