Jennifer Anderson Email & Phone Number

Sydney , Nsw, Au

Sydney , Nsw, Au

The Rocks, Nsw, Au

- Managing all cross-functional operations and driving the overall strategic vision of a portfolio of iconic, multi-service hospitality venues in NSW- Developing & implementing strategic business plans, managing operational and financial accountability for seven venue General Managers and six heads of department, within an overall workforce of 400+ staff- Responsible for building and maintaining all key supplier relationships and communicating proactively with internal and external stakeholders including shareholders and board of directors- Mentoring and fostering emerging and established talent, as well as pioneering a dynamic and inclusive culture

The Rocks, Nsw, Au

- Developing & implementing strategic marketing plans across a portfolio of iconic hospitality venues- Driving innovative marketing practices across traditional, digital and social media platforms - Leading integrated marketing campaigns with key trade partners, leveraging opportunities across the group in terms of product, price, promotion and staff training- Implementing new customer experience and engagement strategies (digital applications, membership programs and promotions) to drive sales and customer loyalty

Melbourne, Vic, Au

• Managing a portfolio of clients across the liquor industry• Managing projects and respective teams from creative brief through to financial scope, production and delivery• Delivering through-the-line campaigns for clients, managing various larger integrated ATL and BTL marketing campaigns and smaller ad hoc creative projects

• Corporate communications focus in media and stakeholder relations for the Australian Wine Industry• Development and execution of a new corporate communication plan, including new brand story and collateral• Responsible for writing all corporate strategy and reporting documents, including formal speech writing for the Chairman of the Board and the Executive Director

Developing and implementing brand and communications strategies for McLaren Vale Beer Company.

Surry Hills, New South Wales, Au

Working across several beer and wine accounts within the CUB and Treasury Wine Estates portfolios.• Account management of PR campaigns in lifestyle, food and beverage industries.• Development of PR communications plans, media relations, event management and sponsorship

Master Of Business Administration, Mba (Executive)

Bachelor Of Media And Cultural Studies, Communications