Russell Nicholson Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

A contract capability to deliver sustainable sales opportunities to test & develop new market opportunities for Australian healthcare suppliers. The goal is to identify and develop growth opportunities, ensure they are scalable, and can deliver the necessary sales, margin and ROI expectations of a client organisation. This includes the development of go-to-market plans, full business plans and top-line sales and expenses forecasting. Communication strategies, including integrated communication plans, content marketing and appropriate social media use, brand plans and product development opportunities are some of the capabilities provided.

Melbourne, Australia

Specifically chosen to create the local Australian organisation and decide upon the best commercial structure for the ANZ market following a major global corporate acquisition. Successfully secured Board approval to proceed with a local M&A target as part of the structural changes and 5-year strategic plan.Constructed significant commercial team reorganisation and created a high-performing sales & marketing team focused on driving the business' growth plans. This included driving double-digit revenue gains in highly competitive markets while also increasing margin of the portfolio. I was supported by a team of 3 Regional Managers, 15 Account Managers and 2 Commercial Analysts.Successfully aligned the commercial team to a single cultural environment from across three legacy organisations. This included the recruiting and development of the sales and marketing functions. Maintained double digit growth in key product areas following the development and implementation of strategic marketing plans.

Successfully developed the Partner & Distributor networks through which all ICUMED products were sold in the APAC region. Successfully managed each partner/distributor relationship to ensure share of voice, sales targets and marketing plans were implemented. This was a key driver in the successful management of the APAC region's overall sales targets and margin requirements.The successful revitalisation of sales performance within Australia to generate growth consistently over 20% in the last 3 years. This involved the implementation of market segmentation programmes to protect market share, among other initiatives.

Melbourne, Australia

Recruited to establish the APAC business (incl. Japan) from scratch into a network of dedicated and passionate partners and distributors. Using a strategic business development process, this business enjoyed double-digit growth often requiring the "pioneering" of the market, to become a business worth in excess of US$40 million in annual sales. Directed two Regional Sales Managers and a team of three.

Sydney, Australia

Closely managed the strategic development of all brands in the assigned portfolio. Introduced to the market new products based on a critical anaysis of opportunities. Responsible for developing and managing direct reports and associated staff (Sales Manager, 6 Sales Reps, 3 Educators), ensuring the most effective utilisation of sales force resources for financial plan achievement.

Wellington, New Zealand

Graduate Diploma Business Studies, Marketing

Bachelor Of Science (B.Sc.), Zoology & Psychology (Double Major)