Russell Orr Email & Phone Number

Redlands, Ca, Us

Irvine, Ca, Us

Oversaw overall account and program management of retail activation programs for the agency's tech clients, including Logitech and LG.* Managed global creative campaigns and go-to-market promotions for over 20 Logitech product launches, including digital advertising, campaign videos, and in-store POS displays. * Oversaw creative process including big idea development, copywriting, master creative design, and the final production of digital and offline assets.* Cultivated client relationships with both senior and brand management levels to develop new business opportunities. * Established project timelines, oversaw project estimates and scopes of work, and managed relationships with creative directors to ensure successful program execution.* Directed Logitech’s copy writing process in the development of product name, core idea, packaging copy, and web copy. Reengineered process to reduce project timelines from 6 to 4 weeks. * Provided operational leadership to an account team of 6 account managers and coordinators.

Stamford, Connecticut, Us

Developed and executed a trial experiential / retail marketing program to promote DIRECTV at AT&T Mobility stores. * Managed client relationship with DIRECTV in start-up of new sales/marketing program, and oversaw a team of 2 district managers and 30 sales representatives to execute events, merchandise stores, and train AT&T retail sales personnel.* Assisted in selling DIRECTV as part of telephone service bundled packages in U-verse “out-of-footprint” markets.* Increased DIRECTV sales by 290% vs. 43% decline in control group stores; recipient of ASM’s Building Incremental Growth (B.I.G.) Award recognizing program sales growth and driving operational efficiencies. (Q4 2011)

Lake Forest, California, Us

Promoted to develop and manage multiple experiential, interactive and research marketing programs for a variety of clients. * Strategically partnered with consumer brands at retail, oversaw client relationships, developed new business opportunities, performance managed account teams, and managed portfolio P&L to achieve revenue and profitability goals.* Oversaw $3 million integrated marketing program for Dell Computer; managed a team of 30 account executives and regional managers, developed a web training portal, and created strategy and design of retail store events.* Increased sales of Dell retail products by 36% at Best Buy over established benchmark. (2009 to 2010)* Executed mystery shop analytics programs and analyzed retail rate of recommendation data for Dell PCs in the U.S., EMEA, Latin America, and Asia; encouraged use of training portal for Best Buy associates to earn incentives for selling Dell.* Directed operations of the $10 million Motorola field marketing program with 80+ representatives, to develop and execute go-to-market strategy for the launch of the new DROID smartphone into Verizon and AT&T retail stores.* Originally promoted to manage SiriusXM automotive dealer program, overseeing a team of sales reps to educate and incentivize dealers, merchandise showrooms, and encourage new car buyers to convert from free to paid subscriptions. * Grew SiriusXM automotive dealer program revenues by 20% annually (2005 to 2007) and improved gross margin by 25% through expansion into new services.* Recognized as Finalist for Best Marketing Communications Team (SiriusXM Radio) at the 2007 American Business Awards.

Recruited to develop marketing strategy, direct marketing campaigns and manage client relationships for a family-owned boutique strategic design and branding firm with a diverse clientele of businesses and organizations.* Led creative and brand name development campaigns for Metra Electronics’ Raptor line of car audio accessories; managed product positioning strategy, print advertising programs, and CES trade show design for Tsunami cable accessories line.

Irvine, Ca, Us

Assisted in the national market launch of the new Grilled Chicken Quesadilla at the world headquarters for the nation's leading Mexican-style quick service restaurant, which resulted in an 8% overall sales increase.* Repositioned product line based on analysis of test market results; partnered with DraftFCB to create merchandising POS designs; researched fast food industry pricing trends and presented competitive pricing analysis to management.

Minnetonka, Minnesota, Us

Led the Client Management Reporting Department, and managed client relationships with corporate travel managers. * Oversaw staff of 4 reporting analysts, and managed an online management reporting portal for corporate travel clients such as Toshiba America; originally hired as Reporting Analyst in 1994, with promotion to Field Analyst in 1996.

M.B.A., Marketing

Bachelor Of Science (B.S.), Business Administration